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3.2. Basic Ad Entry

1.    From the Function menu, select Display/Ads.  A window entitled Search Engine will appear.

2.    In the Search Engine window, enter the information that pertains to the client for which you are placing the Ad, and then press <Enter>.  If no match is found, expand your search parameters.  If this is a new client, consult Entering a New Client.

3.    Once a client is entered, or located, a window entitled Display Advertising will display the selected client’s information in the Client tab.  Click on the New Ad button to begin the Ad entry.

4.    A window entitled Select Insert Mode will appear, and present two choices:
•    One Issue Only – click on this option if the Ad will only have one insertion.
•    Insert New Order – click on this option if the Ad will run on multiple dates.
After selecting an option, click on OK.

5.    If the Ad is being booked with multiple insertions (Insert New Order is selected), a window entitled Order Maintenance │ New Order will appear.  If the One Issue Only option was selected, proceed to #10 .

6.    If the Ad will run in only one publication, and you know its PBS Pub ID, you may enter this information in the blank field adjacent to Pub. Picker in the New Order screen, and press <Enter>.  Otherwise, click on the Pub. Selection button to open the Publication Selection window.

7.    In the Publication Selection window, select the desired publication(s) from the Publications list, then click on OK.

8.    In the Publication Dates area, available calendar dates will be displayed in bold type.  Click on the desired dates to select them individually, or select an entire week, month, or day of the week.  To deselect a date, click on it again.  When you are finished selecting the Ad’s publication dates, click on the Finish button to return to the Display Advertising screen.

9.    In the Ad │ Order screen, the Client ID, Ad Status, and Ad Type fields will display default entries based on the client information and business rules.  Of these, only the Ad Type may be changed.  If the Ad Type is other than R (Regular), click on the adjacent Search icon, select the appropriate Ad Type, and click on OK.

10.    Enter a publication in the Publication field by clicking on the adjacent Search icon, and making a selection from the drop-down menu.  If a publication was previously selected in the Order Maintenance window, no changes may be entered in this field.

11.    If not already selected in the Order Maintenance window, enter the run date for the Ad by typing it in the Date field, or click on the Calender icon and click on the desired date.  Run date(s) may also be selected, or edited in the Ad │ Calendar tab.

12.    If the Ad is being placed by an agency, enter the agency name in the Agency field.

13.    Identify the individual selling the Ad by clicking on the Search icon adjacent to the Salesrep field, and make a selection from the drop-down menu.

14.    You may enter the client’s brand being advertised in the Brand field if it is available from the drop-down menu upon clicking on the adjacent Search icon.

15.    To enter an industry that pertains to the Ad, click on the Search icon adjacent to the SIC (Standard Industrial Classification) field, and select an entry from the drop-down menu.  This entry will generally default from the client setup, but may be changed.

16.    Enter a tag line for the Ad order in the Caption field.

17.    In the Request tab, click on the Search icon adjacent to the Product field, and select a product from the drop-down menu.

18.    Click on the Search icon adjacent to the Section field, and make a selection from the drop-down menu.  If the Product selected is Classified Display (CLDP), then the entry in the Section field must be Classified Section (CLAS).

19.    If CLDP and CLAS were selected in the Product and Section fields respectively, click on the Search icon adjacent to the Class field and select a classification from the drop-down menu.  Otherwise, leave this field blank.

20.    The Size field is generally left blank, and used only for specific ad formats, sig Ads, and billing purposes.

21.    In the Column and Height fields, enter the Ad’s dimensions (e.g. a 3x5 Ad is entered as 3 columns by 5 inches).

22.    If the Ad has color, click on the Search icon adjacent to the Color field and make a color selection.  The default entry is black and white (BW).

23.    If the Ad has a guaranteed position, click on the Search icon adjacent to the Guaranteed field and make a selection.  This will make available the right-left (RL), front-back-center or first half (FBCH), Min/Max, and placement-on-page (POP) fields.  Enter the guaranteed position parameters accordingly.  Otherwise, if the guaranteed position is the default none (N), these fields will remain grayed-out.

24.    Click on the Calculator icon to calculate the price of the Ad as it is currently entered.

25.    If the Ad order is complete, and correct, click on the Save icon.  If you wish to start over, click on the Undo icon.