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2.3. Entering SemiDisplay Ads

1.    From the Function menu, select Classified/Ads.  A window entitled Payment Batch will appear.

2.    Click on the Search icon and select the day’s payment batch, then click OK.  A window entitled Search Engine will appear.

3.    In the Search Engine window, enter the information that pertains to the client for which you are placing the Ad, and then press <Enter>.  If no match is found, expand your search parameters.  If this is a new client, consult Entering a New Client.

4.    Once a client is entered, or located, a window entitled Classified Advertising will display the selected client’s information in the Client tab.  Click on the New Ad button to begin the Ad entry.

5.    Enter the classification number in the Class field, located at the center of the Ad │ Order screen, or select this value from the drop-down menu by clicking on the Search icon.

6.    Enter the name of the individual placing the Ad in the Requested By field.

7.    In the Pub. field, enter the PBS Pub ID of the publication that will run the Ad.  If you are running the Ad in multiple publications, or do not know the Pub ID, click on the Pub. Selection button to open the Pub. Selection window.  Select the publications in which the Ad will run by checking the appropriate boxes in the Publications column, and then click OK.  If the Ad is to run as part of a package (i.e. combo), consult Advertising Packages.  The publication(s) you have selected will be listed in the Ad │ Order screen.  From this list, click on the publication for which you wish to schedule the Ad.

8.    Select the Ad insertion dates from the calendar located at the bottom of the Ad │ Order screen.  Available dates will be in bold type.  Click on a date to select, or unselect it.  An entire week, month, or day of the week may be selected by clicking on the captions in the calendar’s margins.  Also, the arrows to either side of the first month displayed enable you to scroll between months and years as necessary.

9.    In the Miscellaneous area at the upper right of the window, the Ad Type field should display the default setting L (Liner).  Click the Search icon and select Semi-Display (SD) Ad from the drop-down menu.

10.    Identify the individual selling the Ad (usually yourself) by clicking on the Search icon adjacent to the Salesrep field, and make a selection from the drop-down menu.

11.    Enter the source of the Ad by clicking on the Search icon adjacent to the Source field, and make a selection from the dropdown menu.

12.    If the Ad requires a reply box, it can be assigned by clicking on the Reply Box icon, which opens a Reply Box window.  Clicking the Save icon in this window will automatically assign the next available reply box to the current client.  To search for, and assign an existing reply box to the Ad, click on the Search icon in the adjacent blank field, and select an entry from the drop-down menu.  To insert the address of the reply box into the Ad text, see Ad Formatting.

13.    If a special rate applies to the Ad, click on the Search icon adjacent to the Sp. rate field, and select an entry from the drop-down menu.  For more information on using Special Rates, consult Special Rate Cards.

14.    The Nb Tearsh (number of tearsheets) fields will default from the Client screen (see Entering a New Client).  Change the number in this field if a different number of tearsheets is requested for this Ad.

15.    Enter an industry that pertains to the Ad by clicking on the Search icon adjacent to the SIC (Standard Industrial Classification) field, and select an entry from the drop-down menu.

16.    Click on the Ad │ Text tab, and compose the Ad in the workspace provided.  For certain types of Ads (e.g. yard sales, service directory), you will be restricted to options available in the Format field drop-down menu.  For help with formatting the Ad, and inserting graphics, consult Ad Formatting. 

17.    Clicking on the Calculator icon provided in the Order, Text, and Price tabs will calculate the price of the Ad as it is currently entered.  The Price tab also provides detailed information concerning the Ad’s price per insertion, and should be reviewed prior to saving the Ad.

18.    If the Ad order is complete, and correct, click on the Save icon.  If you wish to start over, click on the Undo icon.