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10.3. McCook Retail Ad Scheduling

Nebraska Display Ad Scheduling Guidelines                                          06/10/10

RETAIL ADVERTISING (Display Ads Module)

 

• McCook Daily Sentinel

 

Local Display Open Rate

1. Select Publication MC01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

 

Classified Display Open Rate

1. Select Publication MC01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select CLDP
5. In the Section field, select CLAS
6. In the Class field, select a classification
7. Enter the Column and Height information
8. Enter color information if required

 

National Advertising

1. Select Publication MC01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select NATL
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

 

Civic & Non-Profit Rate (Local Display)

1. Select Publication MC01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select NP (Non-profit)
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required

 

Daily Rate (5 Days)

1. Select Publication MC01
2. Select 5 consecutive insertion dates
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select from the available options
6. Enter the Column and Height information, 3" minimum
7. Enter color information if required

 

Repeat Ads (25% Discount) – if not scheduled as part of the original order

1. Select Publication MC01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select RA
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information, 3" minimum
8. Enter color information if required

 

13 Insertion Awareness Campaign

1. Select Publication MC01
2. Select 14 insertions (the 14^th will automatically be discounted 100%)
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select from the available options
6. Enter the Column and Height information, 6" minimum
7. Enter color information if required

 

Entertainment Spotlight

1. Select Publication MC01
2. Select 3 consecutive insertion dates
3. Select the Salesrep
4. Select Ad Type ES
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required

 

Triple Impact Special

1. Select Publication MC01
2. Select the insertion dates (3 total)
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select from the available options
6. Enter the Column and Height information, 6" minimum
7. Enter color information if required

Large Space Ad Specials

1. Select Publication MC01
2. Select the insertion date
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select MAIN
6. In the Size field, select from the following options:

• 6CBFULL -  full page ad
• 6CB1-2 – half page ad
• 6CB1-4 – ¼ page ad

 

Special Section Rate

1. Select Publication MC01
2. Select 3 consecutive insertion dates
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select SS-M (Special Section, Miscellaneous)
6. Enter the Column and Height information
7. Enter color information if required

 

Standardized Special Section Tab Rates

1. Select Publication MC01
2. Select the insertion date
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select SS-M
6. In the Size field, select from the following options:
• 6CBFULL -  full page ad
• 6CB1-2 – half page ad
• 6CB1-4 – ¼ page ad
7.  Enter color information if required

 

Anniversaries & Grand Openings

1. Select Publication MC01
2. Select the insertion date
3. Select the Salesrep
4. In the Ad Type field, select AGO (Anniversaries & Grand Openings)
5. In the Product field, select LOCL
6. In the Section field, select MAIN
7. In the Size field, select from the following options:
• 6CBFULL -  full page ad
• 6CB1-2 – half page ad
• 6CB1-4 – ¼ page ad
8. Enter color information if required

 

Business & Service Directory

1. Select Publication MC01
2. Select the insertion date
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select BDIR
6. In the Size field, select from the following options:

• BDIR-2 -  Business Directory 2"
• BDIR-4 – Business Directory 4"

 

School Pages

1. Select Publication MC01
2. Select the insertion date
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select EDU
6. In the Size field, select from the following options:

• Sp2X1.5 -  School Page 2x1.5"
• SP2X3 – School Page 2x3"

 

MDG ads picked up in the Big Nickel

1. In the Pub Selection window, select Combo NE01
2. Select the insertion dates for both publications
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

 

Regular Inserts (1-11 times/year – non-contract)

1. Select Publication MC01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select INSE
5. In the Section field, select the applicable page format
6. In the Size field, select from the available sizes
7. Under the Price heading, enter the number of inserts in the Nb. Inserts field

 

• Big Nickel

 

Local Display Open Rate

1. Select Publication MC02
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select MAIN
6. Enter the Column and Height information
7. Enter color information if required

 

Ads Picked Up from Other Publications (not MDG)

1. Select Publication MC02
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select PU
5. In the Product field, select LOCL
6. In the Section field, select MAIN
7. Enter the Column and Height information
8. Enter color information if required

 

Inside Full Page

1. Select Publication MC02
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select MAIN
6. In the Size field, select 6CBFULL
7. Enter the Column and Height information
8. Enter color information if required

 

Front or Back Page

1. Select Publication MC02
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select MAIN
6. In the Size field, select 6CBFULLFB

 

• mccookdailygazette.com

 

Open Rate

1. Ensure that the Client's Rate Card Type is set to MCCO (McCook)
2. Select Publication MC03
3. Select the insertion date(s)
4. Select the Salesrep
5. In the Product field, select WEB
6. In the Section field, select HOME
7. In the Size field, select from the following options:
• LEADERBOARD – Leaderboard 728x90
• MRECTANGLE – Medium Rectangle 300x250
• SDOGEAR – Small Dogear 190x90
8. Under the Price heading, enter the number of impressions in the Nb. Inserts field
9. To add Limited Exposure charges, select the LE option in one of the Misc. fields
10. To add Search Engine Advertising charges, select the SEA option in one of the Misc. fields

 

• TV Preview

 

Open Rate

1. Select Publication MC04
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

 

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