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15.4. MOAR Retail Advertising

MOAR Display Ad Scheduling Guidelines                                    01/08/10

 

RETAIL ADVERTISING (Display Ads Module)

 

• Carroll County News (Midweek and Weekend)

 

Local Display

1. Select Publication BR01
2. Select the insertion date(s)
3. Select the Salesrep based on profit center
4. In the Product field, select LOCL
5. In the Section field, select from the available options (except SS-M)
6. Enter the Column and Height information
7. Enter color information if required

 

Classified Display

1. Select Publication BR01
2. Select the insertion date(s)
3. Select the Salesrep based on profit center
4. In the Product field, select CLDP
5. In the Section field, select CLAS
6. In the Class field, select a classification
7. Enter the Column and Height information
8. Enter color information if required

 

Classified Display – Real Estate Weekly Rate

1. Select Publication BR01
2. Select the insertion date(s)
3. Select the Salesrep based on profit center
4. In the Ad Type field, select REAL
5. In the Product field, select CLDP
6. In the Section field, select CLAS
7. In the Class field, select a real estate classification (e.g. 4900)
8. Enter the Column and Height information
9. Enter color information if required

 

National Advertising (Local Display)

1. Select Publication BR01
2. Select the insertion date(s)
3. Select the Salesrep based on profit center
4. In the Product field, select NATL
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

 

National Advertising (Classified Display)

1. Select Publication BR01
2. Select the insertion date(s)
3. Select the Salesrep based on profit center
4. In the Ad Type field, select NATL (National)
5. In the Product field, select CLDP
6. In the Section field, select CLAS
7. In the Class field, select a classification
8. Enter the Column and Height information
9. Enter color information if required

 

Political Advertising (Local Display)

1. Select Publication BR01
2. Select the insertion date(s)
3. Select the Salesrep based on profit center
4. In the Product field, select POLI
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

 

Civic and Non-Profit (Local Display)

1. Select Publication BR01
2. Select the insertion date(s)
3. Select the Salesrep based on profit center
4. In the Ad Type field, select NP (Non-profit)
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required

 

Obituaries

1. Select Publication BR01
2. Select the insertion date(s)
3. Select the Salesrep based on profit center
4. In the Ad Type field, select OBIT (Obituary Charge)
5. In the Product field, select OBT
6. In the Section field, select OBIT
7. Select the ad Size UPTO300 or OVER300

 

• Combo Rates (Carroll County News & Ozark Mountain Trader)

 

Carroll County News Weekend & Ozark Mountain Trader

1. Select Insert New Order in the Select Insert Mode window
2. In the Pub Selection window under Combos, select B01
3. Select the insertion dates for both BR01 and BR04
4. Select the Salesrep based on profit center
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required

 

Carroll County News Midweek & Ozark Mountain Trader

1. Select Insert New Order in the Select Insert Mode window
2. In the Pub Selection window under Combos, select B02
3. Select the insertion dates for both BR01 and BR04
4. Select the Salesrep based on profit center
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required

 

Carroll County News Midweek, Weekend & Ozark Mountain Trader

1. Select Insert New Order in the Select Insert Mode window
2. In the Pub Selection window under Combos, select B03
3. Select the insertion dates for both BR01 and BR04
4. Select the Salesrep based on profit center
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required

 

Here's My Card (Local Display)

1. Select Insert New Order in the Select Insert Mode window
2. In the Pub Selection window under Publications, select BR01 and BR04
3. Select the insertion dates for both BR01 and BR04
4. Select the Salesrep based on profit center
5. In the Product field, select LOCL
6. In the Section field, select MAIN
7. In the Size field, select either 1x4 or 2x2 Here's My Card

 

Problem Solver (Classified Display)

1. Select Publication BR01
2. Select the insertion date(s) (Wednesdays only)
3. Select the Salesrep based on profit center
4. In the Product field, select CLDP
5. In the Section field, select CLAS
6. In the Class field, select a classification
7. In the Size field, select either 1x2 Problem Solver

 

Public Notices & Legals

1. Select Publication BR01
2. Select the insertion date(s)
3. Select the Salesrep based on profit center
4. In the Product field, select LEGL
5. In the Section field, select CLAS
6. In the Class field, select 0999
7. Enter the Column and Height information

 

Statewide Classifieds (Billing Only)

1. Select Publication BR01
2. Select the insertion date(s)
3. Select the Salesrep based on profit center
4. In the Product field, select CLRD
5. In the Section field, select CLAS
6. In the Class field, select a classification
7. In the Size field, select FIRST25
8. If additional word charges apply, select WORD in the Misc. 1 field located under the Price heading, and enter the additional amount in the adjacent blank field

 

Broadsheet Special Sections

1. Select Publication BR01
2. Select the insertion date(s)
3. Select the Salesrep based on profit center
4. In the Product field, select LOCL
5. In the Section field, select SS-M (Special Section Miscellaneous)
6. In the Class field, select 0999
7. Enter the Column and Height information
8. Enter color information if required

 

• Holiday Island News

 

Local Display

1. Select Publication BR02
2. Select the insertion date(s)
3. Select the Salesrep based on profit center
4. In the Product field, select LOCL
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

 

• Lovely County Citizen

 

Local Display – Open Rate

1. Select Publication BR03
2. Select the insertion date
3. Select the Salesrep based on profit center
4. In the Product field, select LOCL
5. In the Section field, select MAIN
6. In the Size field, select from the following options:
• 4CT1-16 – 1/16 Page
• 4CT1-8H – 1/8 Page, Horizontal
• 4CT1-8V – 1/8 Page, Vertical
• 4CT1-4H – 1/4 Page, Horizontal
• 4CT1-4V – 1/4 Page, Vertical
• 4CT1-4S – 1/4 Page, Square
• 4CT1-2H – 1/2 Page, Horizontal
• 4CT1-2V – 1/2 Page, Vertical
• 4CTFULL – Full Page
7. Enter color information if required

 

Local Display – 4-11 Issues

1. Select Publication BR03
2. Select the insertion date
3. In the Ad Type field, select 4IS
4. Select the Salesrep based on profit center
5. In the Product field, select LOCL
6. In the Section field, select MAIN
7. In the Size field, select from the following options:
• 4CT1-16 – 1/16 Page
• 4CT1-8H – 1/8 Page, Horizontal
• 4CT1-8V – 1/8 Page, Vertical
• 4CT1-4H – 1/4 Page, Horizontal
• 4CT1-4V – 1/4 Page, Vertical
• 4CT1-4S – 1/4 Page, Square
• 4CT1-2H – 1/2 Page, Horizontal
• 4CT1-2V – 1/2 Page, Vertical
• 4CTFULL – Full Page
8. Enter color information if required

 

Local Display – 12+ Issues

1. Select Publication BR03
2. Select the insertion date
3. In the Ad Type field, select 12IS
4. Select the Salesrep based on profit center
5. In the Product field, select LOCL
6. In the Section field, select MAIN
7. In the Size field, select from the following options:
• 4CT1-16 – 1/16 Page
• 4CT1-8H – 1/8 Page, Horizontal
• 4CT1-8V – 1/8 Page, Vertical
• 4CT1-4H – 1/4 Page, Horizontal
• 4CT1-4V – 1/4 Page, Vertical
• 4CT1-4S – 1/4 Page, Square
• 4CT1-2H – 1/2 Page, Horizontal
• 4CT1-2V – 1/2 Page, Vertical
• 4CTFULL – Full Page
8. Enter color information if required

 

Restaurant Page

1. Select Publication BR03
2. Select the insertion date
3. Select the Salesrep based on profit center
4. In the Product field, select LOCL
5. In the Section field, select REST
6. In the Size field, select from the following options:

• 4CT-RP1X – Restaurant Page 1x
• 4CT-RP2X – Restaurant Page 2xV or 2xH
• 4CT-RP3X – Restaurant Page 3xV

 

Commercial Directory – Open Rate

1. Select Publication BR03
2. Select the insertion date
3. Select the Salesrep based on profit center
4. In the Product field, select LOCL
5. In the Section field, select COMD
6. In the Size field, select from the following options:

• 4CT-CD1X – Commercial Directory 1x
• 4CT-CD2X – Commercial Directory 2xV

 

Commercial Directory – 4-11 Issues

1. Select Publication BR03
2. Select the insertion date
3. In the Ad Type field, select 4IS
4. Select the Salesrep based on profit center
5. In the Product field, select LOCL
6. In the Section field, select COMD
7. In the Size field, select from the following options:

• 4CT-CD1X – Commercial Directory 1x
• 4CT-CD2X – Commercial Directory 2xV

 

Commercial Directory – 12 Issues

1. Select Publication BR03
2. Select the insertion date
3. In the Ad Type field, select 12IS
4. Select the Salesrep based on profit center
5. In the Product field, select LOCL
6. In the Section field, select COMD
7. In the Size field, select from the following options:

• 4CT-CD1X – Commercial Directory 1x
• 4CT-CD2X – Commercial Directory 2xV

 

 

• carrollcountynews.com

 

Local Display – Billing Only

1. Select Publication BR05
2. Select one insertion per month
3. Select the Salesrep based on profit center
4. In the Product field, select LOCL
5. In the Section field, select HOME
6. In the Size field, select from the following options:

• DOG-EAR
• RECTANGLE
• BANNER

* Note: The majority of website billing requires a manually entered rate or a flat rate contract

 

• lovelycountycitizen.com

 

Local Display – Billing Only

1. Select Publication BR06
2. Select one insertion per month
3. Select the Salesrep based on profit center
4. In the Product field, select LOCL
5. In the Section field, select HOME
6. In the Size field, select from the following options:

• DOG-EAR
• RECTANGLE
• BANNER

* Note: The majority of website billing requires a manually entered rate or a flat rate contract

 

• Cassville Democrat (Pick-up)

 

Local Display

1. Select Publication CS01
2. Select the insertion date(s)
3. Select the Salesrep based on profit center
4. In the Product field, select PUAD
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

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