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12.3. Display Ad Scheduling

Iowa Display Ad Scheduling Guidelines                                        05/14/10

RETAIL ADVERTISING (Display Ads Module)

 

• Le Mars Daily Sentinel

 

Local Display Open Rate

1. Select Publication LM01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

 

Classified Display Open Rate

1. Select Publication LM01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select CLDP
5. In the Section field, select CLAS
6. In the Class field, select a classification
7. Enter the Column and Height information
8. Enter color information if required

 

National Advertising

1. Select Publication LM01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select NATL
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

 

Non-Profit Rate (Local Display)

1. Select Publication LM01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select NP (Non-profit)
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required

 

Pick-Up Rate (Local Display)

1. Select Publication LM01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select PU (Pick-up)
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required

 

• Le Mars Daily Sentinel Specialty Rates

 

Special Occasion Rates

1. Select Publication LM01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select from the available options
6. In the Size field, select from the following options:

• 1x3NP – 1x3 No Picture
• 1x3WP – 1x3 With Picture
• 2x3NP – 2x3 No Picture
• 2x3WP – 2x3 With Picture

 

Church Page Signature Ads

1. Select Publication LM01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select CHUP
6. In the Size field, select SIGAD-IOWA

 

Business Card Directory

1. Select Publication LM01
2. Select one insertion date per month
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select PDIR
6. In the Size field, select SIGAD-IOWA
7. Enter color information if required

 

Medical Directory

1. Select Publication LM01
2. Select one insertion date per month
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select MDIR
6. In the Size field, select SIGAD-IOWA

 

Full Page Ads (e.g. Success Stories)

1. Select Publication LM01
2. Select the insertion date
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select from the available options
6. In the Size field, select FULLPAGE

 

Legal Ads

1. Select Publication LM01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select LEGL
5. In the Section field, select MAIN
6. Enter the Column and Height information
7. Under the Price heading, in the second Ad Space field, enter the total ad price

 

• Cherokee Chronicle Times

 

Local Display Open Rate

1. Select Publication LM04
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

 

Classified Display Open Rate

1. Select Publication LM04
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select CLDP
5. In the Section field, select CLAS
6. In the Class field, select a classification
7. Enter the Column and Height information
8. Enter color information if required

National Advertising

1. Select Publication LM04
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select NATL
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

 

Non-Profit Rate (Local Display)

1. Select Publication LM04
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select NP (Non-profit)
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required

 

Pick-Up Rate (Local Display)

1. Select Publication LM04
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select PU (Pick-up)
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required

 

Legal Ads

1. Select Publication LM04
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select LEGL
5. In the Section field, select MAIN
6. Enter the Column and Height information
7. Under the Price heading, in the second Ad Space field, enter the total ad price

 

• Kingsley News-Times

 

Local Display Open Rate

1. Select Publication LM02
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

 

Specialty Ads (KNT only)

1. Select Publication LM02
2. If running for 2 weeks, select Ad Type 2IS
3. Select the insertion date(s)
4. Select the Salesrep
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. In the Size field, select from the following options:

• 1x3
• 1x4
• 1x6
• 1x8
• 1x10

 

Legal Ads

1. Select Publication LM02
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select LEGL
5. In the Section field, select MAIN
6. Enter the Column and Height information
7. Under the Price heading, in the second Ad Space field, enter the total ad price

 

• Sioux Valley News

 

Local Display Open Rate

1. Select Publication LM03
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

Specialty Ads (SVN only)

1. Select Publication LM03
2. If running for 2 weeks, select Ad Type 2IS
3. Select the insertion date(s)
4. Select the Salesrep
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. In the Size field, select from the following options:

• 1x3
• 1x4
• 1x6
• 1x8
• 1x10

 

Legal Ads

1. Select Publication LM03
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select LEGL
5. In the Section field, select MAIN
6. Enter the Column and Height information
7. Under the Price heading, in the second Ad Space field, enter the total ad price

 

• Remsen Bell-Enterprise

 

Local Display Open Rate

1. Select Publication LM05
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

 

Classified Display Open Rate

1. Select Publication LM05
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select CLDP
5. In the Section field, select CLAS
6. In the Class field, select a classification
7. Enter the Column and Height information
8. Enter color information if required

 

Legal Ads

1. Select Publication LM05
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select LEGL
5. In the Section field, select MAIN
6. Enter the Column and Height information
7. Under the Price heading, in the second Ad Space field, enter the total ad price

 

• Homes & Real Estate

1.  Select Publication LM11
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select MAIN
6. In the Size field, select from the available ad sizes
7. Under the Price heading, in the second Ad Space field, enter the total ad price

 

• Combo Rates (Local Display)

 

Le Mars Daily Sentinel, Shopper's Guide, Country Guide (variable)

1. Select Insert New Order in the Select Insert Mode window
2. In the Pub Selection window under Combos, select D01
3. In the Variable Combo Selection window, select the applicable pubs
4. Select the insertion dates for each pub in the combo
5. Select the Salesrep
6. In the Product field, select LOCL
7. In the Section field, select from the available options
8. Enter the Column and Height information
9. Enter color information if required
10. Save for each publication entry

 

Cherokee Chronicle Times & Area Advertiser

1. Select Insert New Order in the Select Insert Mode window
2. In the Pub Selection window under Combos, select D02
3. Select the insertion dates for both LM02 and LM06
4. Select the Salesrep
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required

 

Kingsley News-Times & Sioux Valley News

1. Select Insert New Order in the Select Insert Mode window
2. In the Pub Selection window under Combos, select D03
3. Select the insertion dates for both LM02 and LM03
4. Select the Salesrep
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required

 

• Combo Rates (National)

 

Le Mars Daily Sentinel & Shopper's Guide

1. Select Insert New Order in the Select Insert Mode window
2. In the Pub Selection window under Combos, select D01
3. In the Variable Combo Selection window, select pubs LM01 and LM09
4. Select the insertion dates for both LM01 and LM09
5. Select the Salesrep
6. In the Product field, select NATL
7. In the Section field, select from the available options
8. Enter the Column and Height information
9. Enter color information if required
10. Save for each publication entry

 

Cherokee Chronicle Times & Area Advertiser

1. Select Insert New Order in the Select Insert Mode window
2. In the Pub Selection window under Combos, select D02
3. Select the insertion dates for both LM02 and LM06
4. Select the Salesrep
5. In the Product field, select NATL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required

 

• Combo Rates (Classified Display)

 

Le Mars Daily Sentinel, Shopper's Guide, Country Guide (variable)

1. Select Insert New Order in the Select Insert Mode window
2. In the Pub Selection window under Combos, select D01
3. In the Variable Combo Selection window, select the applicable pubs
4. Select the insertion dates for each pub in the combo
5. Select the Salesrep
6. In the Product field, select CLDP
7. In the Section field, select CLAS
8. In the Class field, select a classification
9. Enter the Column and Height information
10. Enter color information if required
11. Save for each publication entry

 

Cherokee Chronicle Times & Area Advertiser

1. Select Insert New Order in the Select Insert Mode window
2. In the Pub Selection window under Combos, select D02
3. Select the insertion dates for both LM02 and LM06
4. Select the Salesrep
5. In the Product field, select CLDP
6. In the Section field, select CLAS
7. In the Class field, select a classification
8. Enter the Column and Height information
9. Enter color information if required

 

Kingsley News-Times & Sioux Valley News

1. Select Insert New Order in the Select Insert Mode window
2. In the Pub Selection window under Combos, select D03*
3. Select the insertion dates for both LM02 and LM03*
4. Select the Salesrep
5. In the Product field, select CLDP*
6. In the Section field, select CLAS
7. In the Class field, select a classification
8. Enter the Column and Height information
9. Enter color information if required

 

* To include either the Le Mars Daily Sentinel, Cherokee Chronicle Times, or both pubs in this combination, in the Pub Selection window, select LM01 (LDS), LM04 (CCT), or both in addition to the combo D03

 

• Intercompany Rates

 

Le Mars Daily Sentinel

1. Select Publication LM01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select ICR (Intercompany Rate)
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required

 

Le Mars Daily Sentinel, Shopper's Guide, Country Guide (variable)

1. Select Insert New Order in the Select Insert Mode window
2. In the Pub Selection window under Combos, select D01
3. In the Variable Combo Selection window, select the applicable pubs
4. Select the insertion dates for each pub in the combo
5. Select the Salesrep
6. In the Ad Type field, select ICR (Intercompany Rate)
7. In the Product field, select LOCL
8. In the Section field, select from the available options
9. Enter the Column and Height information
10. Enter color information if required
11. Save for each publication entry

 

Cherokee Area Advertiser

1. Select Publication LM06
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select ICR (Intercompany Rate)
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required

 

Cherokee Chronicle Times & Area Advertiser

1. Select Insert New Order in the Select Insert Mode window
2. In the Pub Selection window under Combos, select D02
3. Select the insertion dates for both LM02 and LM06
4. Select the Salesrep
5. In the Ad Type field, select ICR (Intercompany Rate)
6. In the Product field, select LOCL
7. In the Section field, select from the available options
8. Enter the Column and Height information
9. Enter color information if required

 

Kingsley News-Times

1. Select Publication LM02
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select ICR (Intercompany Rate)
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required

 

Sioux Valley News

1. Select Publication LM03
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select ICR (Intercompany Rate)
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required

 

Remsen Bell-Enterprise

1. Select Publication LM05
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select ICR (Intercompany Rate)
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required

 

• Group Buy

 

1. Select Insert New Order in the Select Insert Mode window
2. In the Pub Selection window under Combos, select D05
3. Select the insertion dates for each pub in the combo
4. Select the Salesrep
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required
9. Save for each publication entry

 

• Ads-Sold-Into Other Publications (i.e. Non-Le Mars Profit Sites)

 

Spencer Daily Reporter

1. Select Publication SP01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select ASIR
5. In the Section field, select MAIN
6. Enter the Column and Height information
7. Enter color information if required

 

Dickinson County News

1. Select Publication SP02
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select ASIR
5. In the Section field, select MAIN
6. Enter the Column and Height information
7. Enter color information if required

 

Pilot Tribune

1. Select Publication SP03
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select ASIR
5. In the Section field, select MAIN
6. Enter the Column and Height information
7. Enter color information if required

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