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13.11. Okobojian Retail Advertising

Okobojian

 

Local Display Open Rate

  1. Select Publication SP05
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Product field, select LOCL
  5. In the Section field, select from the available options
  6. Select from the following Ad Sizes:
    • 1-8PAGE – Eighth Page
    • 1-4PAGE – Quarter Page
    • 1-2PAGE – Half Page
    • FULLPAGE – Full Page
  7. Enter color information if required

 

Local Display Frequency Rates (12 or 23+ Issues)

  1. Select Publication SP05
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Ad Type field, select either 12IS or 23IS
  5. In the Product field, select LOCL
  6. In the Section field, select from the available options
  7. Select from the following Ad Sizes:
    • 1-8PAGE – Eighth Page
    • 1-4PAGE – Quarter Page
    • 1-2PAGE – Half Page
    • FULLPAGE – Full Page
  8. Enter color information if required

 

Antique Guide

  1. Select Publication SP05
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Product field, select LOCL
  5. In the Section field, select ANT
  6. In the Size field, select SIGAD

 

Dining Guide

  1. Select Publication SP05
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Product field, select LOCL
  5. In the Section field, select DINE
  6. In the Size field, select SIGAD

 

Golf Tab

  1. Select Publication SP05
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Product field, select LOCL
  5. In the Section field, select GOLF
  6. In the Size field, select SIGAD

 

Inserts

  1. Select Publication SP02
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Product field, select INSE
  5. In the Section field, select PPST
  6. In the Size field, select from the following options:
    • SINGLE – Single Sheet
    • 4TO12 – 4 to 12 Pages
    • 16TO24 – 16 to 24 Pages
    • 24PLUS – 24 or More Pages
  7. Under the Price heading, enter the number of inserts in the Nb. Inserts field
  8. If the 24PLUS option is selected, the price must be manually entered

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