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13.10. NWIA Shopper Retail Advertising

NWIA Shopper

 

Local Display Open Rate - Spencer

  1. Select Publication SP04
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Product field, select LOCL
  5. In the Section field, select from the available options
  6. Enter the Column and Height information
  7. Enter color information if required

 

Local Display Open Rate – Spirit Lake

  1. Select Publication SP04
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Ad Type field, select SPL
  5. In the Product field, select LOCL
  6. In the Class field, select a classification
  7. Enter the Column and Height information
  8. Enter color information if required

 

Local Display Pickup Rate (Repeat Ad)

  1. Select Publication SP04
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Ad Type field, select RA
  5. In the Product field, select LOCL
  6. In the Section field, select from the available options
  7. Enter the Column and Height information
  8. Enter color information if required

 

Non-Profit Rate (Local Display)

  1. Select Publication SP04
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Ad Type field, select NP (Non-profit)
  5. In the Product field, select LOCL
  6. In the Section field, select from the available options
  7. Enter the Column and Height information
  8. Enter color information if required

 

National Advertising

  1. Select Publication SP04
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Ad Type field, select NATL
  5. In the Product field, select LOCL
  6. In the Section field, select from the available options
  7. Enter the Column and Height information
  8. Enter color information if required

 

Real Estate – Saturday Shopper

  1. Select Publication SP04
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Ad Type field, select REAL
  5. In the Product field, select LOCL
  6. In the Section field, select from the available options
  7. Enter the Column and Height information
  8. Enter color information if required

 

Inserts

  1. Select Publication SP02
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Product field, select INSE
  5. In the Section field, select PPST
  6. In the Size field, select from the following options:
    • SINGLE – Single Sheet
    • 4TO12 – 4 to 12 Pages
    • 16TO24 – 16 to 24 Pages
    • 24PLUS – 24 or More Pages
  7. Under the Price heading, enter the number of inserts in the Nb. Inserts field
  8. If the 24PLUS option is selected, the price must be manually entered

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