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13.9. Storm Lake Retail Advertising

Pilot Tribune

 

Local Display Open Rate

  1. Select Publication SP03
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Product field, select LOCL
  5. In the Section field, select from the available options
  6. Enter the Column and Height information
  7. Enter color information if required

 

Local Display Pickup Rate (Repeat Ad)

  1. Select Publication SP03
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Ad Type field, select RA
  5. In the Product field, select LOCL
  6. In the Section field, select from the available options
  7. Enter the Column and Height information
  8. Enter color information if required

 

Non-Profit Rate (Local Display)

  1. Select Publication SP03
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Ad Type field, select NP (Non-profit)
  5. In the Product field, select LOCL
  6. In the Section field, select from the available options
  7. Enter the Column and Height information
  8. Enter color information if required

 

Classified Display Open Rate

  1. Select Publication SP03
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Product field, select CLDP
  5. In the Section field, select CLAS
  6. In the Class field, select a classification
  7. Enter the Column and Height information
  8. Enter color information if required

 

National Advertising

  1. Select Publication SP03
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Product field, select NATL
  5. In the Section field, select from the available options
  6. Enter the Column and Height information
  7. Enter color information if required

 

Political Advertising

  1. Select Publication SP03
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Product field, select POLI
  5. In the Section field, select from the available options
  6. Enter the Column and Height information
  7. Enter color information if required

 

Legal Ads

  1. Select Publication SP03
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Product field, select LEGL
  5. In the Section field, select CLAS
  6. In the Class field, select 0999
  7. In the Size field, select LEGAL
  8. Enter the rate in the second column under the Price heading

 

Birthday / Thank You Ads

  1. Select Publication SP03
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Product field, select LOCL
  5. In the Section field, select MAIN
  6. In the Size field, select HB/TY

 

Church Directory

  1. Select Publication SP03
  2. Select the insertion date(s) – Tuesdays or Thursdays only
  3. Select the Salesrep
  4. In the Product field, select LOCL
  5. In the Section field, select MAIN or ALTA
  6. In the Size field, select CHURCHDIR

 

Service Directory

  1. Select Publication SP03
  2. Select one billing date per month
  3. Select the Salesrep
  4. In the Product field, select LOCL
  5. In the Section field, select MAIN
  6. In the Size field, select SVCDIR

 

Health Directory

  1. Select Publication SP03
  2. Select the insertion date(s) – Saturdays only
  3. Select the Salesrep
  4. In the Product field, select LOCL
  5. In the Section field, select MAIN
  6. In the Size field, select HEALTHDIR

 

Professional Directory

  1. Select Publication SP03
  2. Select the insertion date(s) – Thursdays only
  3. Select the Salesrep
  4. In the Product field, select LOCL
  5. In the Section field, select MAIN or ALTA
  6. In the Size field, select PROFDIR

 

Sports Tab

  1. Select Publication SP03
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Product field, select LOCL
  5. In the Section field, select SPOR
  6. In the Size field, select SIGAD

 

Pick-Up into the Spencer Daily Reporter or Dickinson County News

  1. Select from the following Publications:
    • SP01 – Daily Reporter
    • SP02 – Dickinson County News
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Ad Type field, select PU
  5. In the Product field, select LOCL
  6. In the Section field, select from the available options
  7. Enter the Column and Height information
  8. Enter color information if required

 

Ads Sold Into the LeMars Daily Sentinel or Cherokee Chronicle Times

  1. Select from the following Publications:
    • LM01 – Daily Sentinel
    • LM04 – Chronicle Times
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Product field, select ASIR
  5. In the Section field, select from the available options
  6. Enter the Column and Height information
  7. Enter color information if required

 

Inserts

  1. Select Publication SP03
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Product field, select INSE
  5. In the Section field, select PPST
  6. In the Size field, select from the following options:
    • SINGLE – Single Sheet
    • UPTO12 – Up to 12 Pages
    • 16TO20 – 16 to 20 Pages
    • 20PLUS – 20 or More Pages
  7. Under the Price heading, enter the number of inserts in the Nb. Inserts field
  8. If the 20PLUS option is selected, the price must be manually entered

 

National Advertising Inserts

  1. Select Publication SP03
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Ad Type field, select NATL
  5. In the Product field, select INSE
  6. In the Section field, select PPST
  7. In the Size field, select from the following options:
    • SINGLE – Single Sheet
    • UPTO12 – Up to 12 Pages
    • 16TO20 – 16 to 20 Pages
    • 20PLUS – 20 or More Pages
  8. Under the Price heading, enter the number of inserts in the Nb. Inserts field
  9. If the 20PLUS option is selected, the price must be manually entered

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