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13.7. Spencer Retail Advertising

RETAIL ADVERTISING (Display Ads Module)

Spencer Daily Reporter

 

Local Display Open Rate

  1. Select Publication SP01
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Product field, select LOCL
  5. In the Section field, select from the available options
  6. Enter the Column and Height information
  7. Enter color information if required

 

Local Display Pickup Rate (Repeat Ad)

  1. Select Publication SP01
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Ad Type field, select RA
  5. In the Product field, select LOCL
  6. In the Section field, select from the available options
  7. Enter the Column and Height information
  8. Enter color information if required

 

Classified Display Open Rate

  1. Select Publication SP01
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Product field, select CLDP
  5. In the Section field, select CLAS
  6. In the Class field, select a classification
  7. Enter the Column and Height information
  8. Enter color information if required

 

National Advertising

  1. Select Publication SP01
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Product field, select NATL
  5. In the Section field, select from the available options
  6. Enter the Column and Height information
  7. Enter color information if required

 

 Political Advertising

  1. Select Publication SP01
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Product field, select POLI
  5. In the Section field, select from the available options
  6. Enter the Column and Height information
  7. Enter color information if required
  8. Enter the rate in the second column under the Price heading

 

Legal Ads

  1. Select Publication SP01
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Product field, select LEGL
  5. In the Section field, select CLAS
  6. In the Class field, select 0999
  7. In the Size field, select LEGAL
  8. Enter the rate in the second column under the Price heading

 

Non-Profit Rate (Local Display)

  1. Select Publication SP01
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Ad Type field, select NP (Non-profit)
  5. In the Product field, select LOCL
  6. In the Section field, select from the available options
  7. Enter the Column and Height information
  8. Enter color information if required

 

Church Page

  1. Select Publication SP01
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Product field, select LOCL
  5. In the Section field, select CHUP
  6. In the Size field, select SIGAD

 

Business Card Directory

  1. Select Publication SP01
  2. Select one insertion date per month
  3. Select the Salesrep
  4. In the Product field, select LOCL
  5. In the Section field, select BDIR
  6. In the Size field, select SIGAD
  7. Enter the rate in the second column under the Price heading

 

Pick-Up into the DCN, Pilot Tribune, or Storm Lake Advertising Guide

  1. Select from the following Publications:
    • SP02 – Dickinson County News
    • SP03 – Pilot Tribune
    • SP06 – Advertising Guide
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Ad Type field, select PU
  5. In the Product field, select LOCL
  6. In the Section field, select from the available options
  7. Enter the Column and Height information
  8. Enter color information if required

 

Ads Sold Into the LeMars Daily Sentinel or Cherokee Chronicle Times

  1. Select from the following Publications:
    • LM01 – Daily Sentinel
    • LM04 – Chronicle Times
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Product field, select ASIR
  5. In the Section field, select from the available options
  6. Enter the Column and Height information
  7. Enter color information if required

 

Inserts

  1. Select Publication SP01
  2. Select the insertion date(s)
  3. Select the Salesrep
  4. In the Product field, select INSE
  5. In the Section field, select PPST
  6. In the Size field, select from the following options:
    • SINGLE – Single Sheet
    • 4TO12 – 4 to 12 Pages
    • 16TO24 – 16 to 24 Pages
    • 24PLUS – 24 or More Pages
  7. Under the Price heading, enter the number of inserts in the Nb. Inserts field
  8. If the 24PLUS optionis selected, the price must be manually entered

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