Home → MediaPlus Advertising Site Specific Information → Delta North → Display Ad Scheduling Guidelines
Scheduling Re-Run Ads (Kennett & Dexter)
- For orders greater than one insertion, the re-run rate will automatically be applied to insertions 2-4, with the exception of Wednesdays (full price).
- If a contract is selected, the contract rate will be applied to the first insertion, and the re-run rate automatically applied to insertions 2-4, with the exception of Wednesdays (full price).
- If the re-run rate is to also apply to the first insertion (i.e. Wed is full rate):
1. First save the order
2. Select the first insertion under Ads
3. Change the Ad Type to RRUN.
4. Resave the order.
5. In the Apply Order Changes to Publication window, click on the Deselect All button.
6. Click on the Update Effects tab and select Ad Type.
7. Click on the OK button.
- If the re-run rate is to be applied to a single insertion, select Ad Type RRUN prior to initially saving the ad.
- Ads scheduled in the Business Directory (BDIR), Church Page (CHUP), or Directory of Services (DSVC) will automatically be excluded from the re-run rate. Ads with the 5IS Ad Type are also excluded.
Scheduling Bonus Buy 5 Consecutive Day Ads (Kennett & Dexter)
- Schedule the ad for 5 consecutive insertions.
- In the Ad Type field, select 5IS.
- Contract rates are automatically excluded, but orders will still count towards contract fulfillment.
Scheduling the 3 for 2 Special (Dexter)
- Schedule the ad for either 3 or 4 insertions.
- If the re-run rate is to be applied to the first insertion (i.e. Wed is full rate):
1. First save the order
2. Select the first insertion under Ads
3. Change the Ad Type to RRUN.
4. Resave the order.
5. In the Apply Order Changes to Publication window, click on the Deselect All button.
6. Click on the Update Effects tab and select Ad Type.
7. Click on the OK button.
- The remaining insertions will be correctly rated automatically.
Scheduling National Advertising (Kennett, Dexter, Malden)
- Schedule the ad by following the normal procedure.
- In the Product field, select NATL.
Scheduling for Non-Profit (Kennett, Dexter, Portageville)
- Schedule the ad according to the regular procedure.
- In the Ad Type field, select NP.
Scheduling Wednesday TMC (Kennett, Dexter, Malden)
- Select Insert Order
- Click on the Pub. Selection button.
- In the Publication Selection window, under the Combos heading, select the applicable TMC Combo based on your location.
- In the Order Maintenance window, schedule insertion dates for each of the publications listed under the Selected Publication heading by selecting them individually.
Note: The TMC Combo will also work with classified display ads, the 5IS, and the 3IS ad types, but not the RRUN ad type.
Scheduling in Big Nickel (Kennett, Dexter, Malden, Portageville)
- Select the client you wish to schedule the ad for.
- In the Client | Profile tab, click on the Search icon adjacent to the Rate Card Type field and select your location.
- Save the changes to the client profile, and schedule the ad in the Big Nickel following the usual procedure.
- Upon saving the ad, return to the Client | Profile tab and erase the entry in the Rate Card Type field. Then, resave the client profile.
Scheduling in the Community Calendar (Kennett)
- Schedule the ad for the last day of the month.
- In the Product field, select LOCL.
- In the Section field, select COMM.
- In the Size field, select ad size CCSIG.
Scheduling in the Business Directory (Kennett)
- Schedule the ad for every Tuesday of the month.
- In the Product field, select LOCL.
- In the Section field, select BDIR.
- In the Size field, select ad size BDBC.
Scheduling in the Directory of Services (Kennett)
- Schedule all the ad insertions for a given month.
- In the Product field, select CLDP.
- In the Section field, select DSVC.
- In the Size field, select ad size DSSIG.
- Save the order – the price should be $0.00.
- Schedule the monthly billing portion as a single, separate ad insertion.
- In the Product field, select CLDP.
- In the Section field, select DSVC.
- In the Size field, select ad size DSBILLING.
Scheduling in the Church Page (Kennett)
Business
- Schedule the ad for every Friday of the month, up to a maximum of 4 insertions. If the month has 5 Fridays, make a separate ad entry for the 5th Friday.
- In the Product field, select LOCL.
- In the Section field, select CHUP.
- In the Size field, select ad size CPBSIG.
Churches
- Schedule the ad for every Friday of the month according to the normal procedure (5 insertions OK). If there is a 5th Friday, the price of that insertion will be $0.00.
- In the Product field, select LOCL.
- In the Section field, select CHUP.
- In the Size field, select ad size CPCSIG.
Scheduling Commemorative Ads (Kennett)
- Schedule the ad according to the regular procedure.
- In the Product field, select LOCL.
- In the Size field, select either ad size 2X2COM or 1X4COM.
Scheduling in the Dining Guide (Dexter)
- Schedule the ad according to the regular procedure.
- In the Product field, select LOCL.
- In the Section field, select REST.
- In the Size field, select ad size DDSDG.
Scheduling in What's Happening (Dexter)
- Schedule the ad according to the regular procedure.
- In the Product field, select LOCL.
- In the Section field, select WHAT.
- In the Size field, select ad size WHATSIG.
Scheduling in the Business Directory (Dexter)
- Schedule all the ad insertions for a given month, or half month.
- In the Product field, select CLDP.
- In the Section field, select BDIR.
- In the Size field, select either ad size BDSIG (single) or BDDSIG (double).
- Save the order – the price should be $0.00.
- Schedule the monthly billing portion as a single, separate ad insertion.
- In the Product field, select CLDP.
- In the Section field, select BDIR.
- In the Size field, select ad size BDBILL1-2 (half month), BDBILLFULL (full month), or BDBILLDBL (full month, double size ad).
Scheduling in the Church Page (Dexter)
Business
- Schedule the ad for every Friday of the month, up to 4 insertions. If the month has 5 Fridays, schedule a separate ad for the 5th Friday.
- In the Product field, select LOCL.
- In the Section field, select CHUP.
- In the Size field, select ad size CPBSIG.
Churches
- Schedule the ad for every Friday of the month according to the normal procedure (5 insertions OK). If there is a 5th Friday, the price of that insertion will be automatically discounted to $0.00.
- In the Product field, select LOCL.
- In the Section field, select CHUP.
- In the Size field, select ad size CPCSIG.
Scheduling Bonus Buy 5 Consecutive Day Classified Display Ads (Dexter)
- Schedule the ad for 5 consecutive insertions.
- In the Ad Type field, select 5IS.
- In the Product field, select CLDP.
- In the Section field, select CLAS.
- Select a classification.
Scheduling Bonus Buy 3 Consecutive Day Classified Display Ads (Dexter)
- Schedule the ad for 3 consecutive insertions.
- In the Ad Type field, select 3IS.
- In the Product field, select CLDP.
- In the Section field, select CLAS.
- Select a classification.
Scheduling in the Business Directory (Advance)
- Schedule all the ad insertions for a given month, or half month.
- In the Product field, select CLDP.
- In the Section field, select BDIR.
- In the Size field, select either ad size BDSIG (single) or BDDSIG (double).
- Save the order – the price should be $0.00.
- Schedule the monthly billing portion as a single, separate ad insertion.
- In the Product field, select CLDP.
- In the Section field, select BDIR.
- In the Size field, select ad size BDBILL1-2 (half month), BDBILLFULL (full month), or BDBILLDBL (full month, double size ad).
Scheduling into an Alternate Delta North Publication at the Pick-Up Rate
- Schedule the ad for 3 consecutive insertions.
- In the Ad Type field, select PU (pick-up rate).
- In the Product field, select either LOCL or CLDP.
- Schedule the remainder of the ad according to the regular procedure.
Scheduling a Retail Ad into a non-Delta North Publication
- Select the client you wish to schedule the ad for.
- In the Client | Profile tab, ensure that the entry in the Rate Card Type field corresponds to your location. If this field is blank, or incorrect, click on the adjacent Search icon and make the appropriate selection. Then, save the changes to the client profile by clicking on the Save icon.
- Select the Insert New Order option in the Select Insert Mode window.
- Select the publications according to the regular procedure.
- When scheduling the ad, select ASIR in the Product field for non-Delta North publications only. Select the local display (LOCL) product for any Delta North publications included in the order.
- Save the ad for each publication in the order. Remember to change the Product field entry as required.
Scheduling a Classified Display Ad into a non-Delta North Publication
- Select the client you wish to schedule the ad for.
- In the Client | Profile tab, ensure that the entry in the Rate Card Type field corresponds to your location. If this field is blank, or incorrect, click on the adjacent Search icon and make the appropriate selection. Then, save the changes to the client profile by clicking on the Save icon.
- Select the Insert New Order option in the Select Insert Mode window.
- Select the publications according to the regular procedure.
- When scheduling the ad, select ASIC in the Product field for non-Delta North publications only. Select the classified display (CLDP) product for any Delta North publications included in the order. The Section and Classification fields will be the same for both products.
- Save the ad for each publication in the order. Remember to change the Product field entry as required.
Billing a non-Delta North Publication for a Pick-up Display Ad
- Select the non-Delta North publication as the client.
- Select the Insert New Order option in the Select Insert Mode window.
- Select the Delta North publication the ad was sold into.
- In the Product field, select PUAD.
- Schedule the remainder of the ad according to the regular procedure.
- Under the Price heading, click on the Search icon adjacent to the Misc. 1 field, and select the Pickup Ad Discount (PUAD). Enter 10% in the adjacent blank field.
Billing a non-Delta North Publication for a Pick-up Classified Display Ad
- Select the non-Delta North publication as the client.
- Select the Insert New Order option in the Select Insert Mode window.
- Select the Delta North publication the ad was sold into.
- In the Product field, select PUCD.
- In the Section field, select CLAS.
- Select a classification.
- Schedule the remainder of the ad according to the regular procedure.
- Under the Price heading, click on the Search icon adjacent to the Misc. 1 field, and select the Pickup Ad Discount (PUAD). Enter 10% in the adjacent blank field.
Scheduling in the SEMO Farmer (All Locations)
- Schedule the ad according to the regular procedure.
- In the Publication field, select DN09.
- In the Product field, select LOCL.
- In the Section field, select MAIN.
- In the Size field, select from the available ad sizes.
Scheduling in the Business Bulletin (All Locations)
- Schedule the ad according to the regular procedure.
- In the Publication field, select DN10.
- In the Product field, select LOCL.
- In the Section field, select MAIN.
- In the Size field, select from the available ad sizes.
Scheduling in a Miscellaneous Tabloid (All Locations)
- Select the client you wish to schedule the ad for.
- In the Client | Profile tab, ensure that the entry in the Rate Card Type field corresponds to your location. If this field is blank, or incorrect, click on the adjacent Search icon and make the appropriate selection. Then, save the changes to the client profile by clicking on the Save icon.
- Select the Insert New Order option in the Select Insert Mode window.
- In the Publication field, select DN11.
- In the Product field, select LOCL.
- In the Section field, select ROP.
- In the Size field, select from the available ad sizes.
- Under the Price heading, enter the total price of the ad (per insertion) in the blank, right-hand field.
Scheduling in a Miscellaneous Book (All Locations)
- Select the client you wish to schedule the ad for.
- In the Client | Profile tab, ensure that the entry in the Rate Card Type field corresponds to your location. If this field is blank, or incorrect, click on the adjacent Search icon and make the appropriate selection. Then, save the changes to the client profile by clicking on the Save icon.
- Select the Insert New Order option in the Select Insert Mode window.
- In the Publication field, select DN12.
- In the Product field, select LOCL.
- In the Section field, select ROP.
- In the Size field, select from the available ad sizes.
- Under the Price heading, enter the total price of the ad (per insertion) in the blank, right-hand field.