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9.3. Display Ad Scheduling Guidelines

Indiana Display Ad Scheduling Guidelines                                               02/23/12

RETAIL ADVERTISING (Display Ads Module)

 

• Greencastle Banner Graphic

 

Local Display

1. Select Publication GC01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

Classified Display

1. Select Publication GC01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select CLDP
5. In the Section field, select CLAS
6. In the Class field, select a classification
7. Enter the Column and Height information
8. Enter color information if required

National Advertising (Local Display)

1. Select Publication GC01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select NATL
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

National Advertising (Classified Display)

1. Select Publication GC01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select NATL (National)
5. In the Product field, select CLDP
6. In the Section field, select CLAS
7. In the Class field, select a classification
8. Enter the Column and Height information
9. Enter color information if required

Political Advertising (Local Display)

1. Select Publication GC01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select POLI
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

 

Non-Profit (Local Display)

1. Select Publication GC01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select NP (Non-profit)
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required

Free Ads

1. Select Publication GC01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select FREE
5. In the Product field, select LOCL or CLDP
6. In the Section field, select from the available options
7. Enter the Classification, if required
8. Enter the Column and Height information
9. Enter color information if required

 

• The Brazil Times

 

Local Display

1. Select Publication GC02
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

 

 

 

 

Classified Display

1. Select Publication GC02
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select CLDP
5. In the Section field, select CLAS
6. In the Class field, select a classification
7. Enter the Column and Height information
8. Enter color information if required

National Advertising (Local Display)

1. Select Publication GC02
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select NATL
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

National Advertising (Classified Display)

1. Select Publication GC02
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select NATL (National)
5. In the Product field, select CLDP
6. In the Section field, select CLAS
7. In the Class field, select a classification
8. Enter the Column and Height information
9. Enter color information if required

Political Advertising (Local Display)

1. Select Publication GC02
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select POLI
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

 

Non-Profit (Local Display)

1. Select Publication GC02
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select NP (Non-profit)
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required

Free Ads

1. Select Publication GC02
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select FREE
5. In the Product field, select LOCL or CLDP
6. In the Section field, select from the available options
7. Enter the Classification, if required
8. Enter the Column and Height information
9. Enter color information if required

 

• Greene County Daily World

 

Local Display

1. Select Publication GC03
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

Classified Display

1. Select Publication GC03
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select CLDP
5. In the Section field, select CLAS
6. In the Class field, select a classification
7. Enter the Column and Height information
8. Enter color information if required

National Advertising (Local Display)

1. Select Publication GC03
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select NATL
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

National Advertising (Classified Display)

1. Select Publication GC03
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select NATL (National)
5. In the Product field, select CLDP
6. In the Section field, select CLAS
7. In the Class field, select a classification
8. Enter the Column and Height information
9. Enter color information if required

Political Advertising (Local Display)

1. Select Publication GC03
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select POLI
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

 

Non-Profit (Local Display)

1. Select Publication GC03
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select NP (Non-profit)
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required

Pickup Rate (from Linton Shopper)

1. Select Publication GC03
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select PU (Pick Up)
5. In the Product field, select LOCL or CLDP
6. In the Section field, select from the available options
7. Enter the Classification, if required
8. Enter the Column and Height information
9. Enter color information if required

 

Free Ads

1. Select Publication GC03
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select FREE
5. In the Product field, select LOCL or CLDP
6. In the Section field, select from the available options
7. Enter the Classification, if required
8. Enter the Column and Height information
9. Enter color information if required

 

• The Linton Shopper

 

Local Display

1. Select Publication GC04
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

Pickup Rate (from Linton Shopper)

1. Select Publication GC04
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select PU (Pick Up)
5. In the Product field, select LOCL or CLDP
6. In the Section field, select from the available options
7. Enter the Classification, if required
8. Enter the Column and Height information
9. Enter color information if required

Free Ads

1. Select Publication GC04
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select FREE
5. In the Product field, select LOCL or CLDP
6. In the Section field, select from the available options
7. Enter the Classification, if required
8. Enter the Column and Height information
9. Enter color information if required

 

• Combo Rates (Banner Graphic, The Brazil Times, GC Daily World)

 

The Brazil Times &  Greene County Daily World

1. Select Insert New Order in the Select Insert Mode window
2. In the Pub Selection window under Combos, select G01
3. Select the insertion dates for both GC02 and GC03
4. Select the Salesrep
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required

Banner Graphic & Greene County Daily World

1. Select Insert New Order in the Select Insert Mode window
2. In the Pub Selection window under Combos, select G02
3. Select the insertion dates for both GC01 and GC03
4. Select the Salesrep
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required

The Brazil Times & Banner Graphic

1. Select Insert New Order in the Select Insert Mode window
2. In the Pub Selection window under Combos, select G03
3. Select the insertion dates for both GC01 and GC02
4. Select the Salesrep
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required

Banner Graphic, The Brazil Times & Greene County Daily World

1. Select Insert New Order in the Select Insert Mode window
2. In the Pub Selection window under Combos, select G04
3. Select the insertion dates for GC01, GC02 and GC03
4. Select the Salesrep
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required

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