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7.4. Display Ad Scheduling Guidelines

RETAIL DISPLAY (Display Ads Module)
-    Dyersburg State Gazette (Incl. Dyersburg News)
     1.    Select Publication DB01
     2.    Select the insertion date(s)
     3.    In the Product field, select LOCL
     4.    In the Section field, select from the available options
     5.    Enter the Column and Height information, or select an Ad Size if applicable
     6.    Enter color information if required

* For non-profit, change Ad Type to NP or NP5D (non-profit 5 day) for correct rates.
* Front page ads will rate using Ad Type FP.
* 5 Day State Gazette & Dyersburg News Combo ads should use Ad Type 5DR.
* State Gazette 3-Day Combo Package will rate using Ad Type 3IS (3 Issues) or 3ISW (3 Issues with Wednesday).

-    Dyersburg News Only
     1.    Select Publication DB02
     2.    Select the insertion date(s)
     3.    In the Product field, select LOCL
     4.    In the Section field, select from the available options
     5.    Enter the Column and Height information, or select an Ad Size if applicable
     6.    Enter color information if required

-    stategazette.com
     1.    Select Publication DB03
     2.    Select the first insertion date for the month(s)
     3.    In the Product field, select WEB
     4.    In the Section field, select MAIN
     5.    Select an Ad Size available
     6.    Under the Price heading, enter the number of impressions in the Nb. Inserts field

* If both DB01 and DB03 are selected, change the DB03 Ad Type to PU instead of R to generate the pickup rate.

-    National Advertisers (State Gazette)
     1.    Select Publication DB01
     2.    Select the insertion date(s)
     3.    In the Product field, select NATL
     4.    In the Section field, select from the available options
     5.    Enter the Column and Height information
     6.    Enter color information if required

-    Obituaries
     1.    Select Publication DB01
     2.    Select the insertion date
     3.    In the Product field, select OBIT
     4.    In the Section field, select OBIT
     5.    Select Ad Size WORDCH
     6.    Under the Price heading, enter the number words in the Nb. Inserts field

-    Special Sections (e.g. Progress)
     1.    Select Publication DB01
     2.    Select the insertion date
     3.    In the Product field, select LOCL
     4.    In the Section field, select PROG
     5.    Select appropriate Ad Size

-    Church Page                                                                                                                                                                      
     1.    Select Publication DB01
     2.    Select the insertion date
     3.    In the Product field, select LOCL
     4.    In the Section field, select CHUP                                                                                                                          
     5.    Select Ad Size CPCLIST

-    DB Real Estate Guide (Open Rate)
     1.    Select Publication DB05
     2.    Select the insertion date(s)
     3.    In the Product field, select LOCL
     4.    In the Section field, select REAL
     5.    Select an Ad Size available

* For the Realtor Rate, change Ad Type to REAL.

-    Misc. Targeted Publications (Books, Magazines)
     1.    Select Publication DB05
     2.    Select the insertion date(s)
     3.    In the Product field, select LOCL
     4.    In the Section field, select the appropriate publication
     5.    Select an Ad Size available

-    Misc. Tabloids
     1.    Select Publication DB06
     2.    Select the insertion date(s)
     3.    In the Product field, select LOCL
     4.    In the Section field, select the appropriate tabloid
     5.    Select an Ad Size available
     6.    Enter the correct rate or total cost under the Price heading

-    Dyersburg FYI
     1.    Select Publication DB07
     2.    Select the insertion date(s)
     3.    In the Product field, select MPP
     4.    In the Section field, select MARK     5.    Select Ad Size MPBASIC
     6.    For position, select Option MHPS, MCAS, MHRR or MCRR under Price heading.

-    Scheduling a Retail Ad into a non-Dyersburg Publication
     1.    Select the client you wish to schedule the ad for.
     2.    In the Client | Profile tab, ensure that the entry in the Rate Card Type field corresponds to your location. If this field is blank, or incorrect, click on the adjacent Search icon and make the appropriate selection. Then, save the changes to the client profile by clicking on the Save icon.
     3.    Select the Insert New Order option in the Select Insert Mode window.
     4.    Select the publications according to the regular procedure.
     5.    When scheduling the ad, select ASIR in the Product field for non-Dyersburg publications only. Select the local display (LOCL) product for any Dyersburg publications included in the order.
     6.    Save the ad for each publication in the order. Remember to change the Product field entry as required.

CLASSIFIED DISPLAY (Display Ads Module)
-    Dyersburg State Gazette (Incl. Dyersburg News)
     1.    Select Publication DB01
     2.    Select the insertion date(s)
     3.    In the Product field, select CLDP
     4.    In the Section field, select CLAS
     5.    In the Class. field, select a classification
     6.    Enter the Column and Height information, or select an Ad Size if applicable
     7.    Enter color information if required

* For non-profit, change Ad Type to NP or NP5D for correct rates.
* Commemorative ads will rate using Ad Type COMM and the appropriate Ad Size selected.
* 5 Day State Gazette & Dyersburg News Combo ads should use Ad Type 5DR.
* State Gazette 3-Day Combo Package will rate using Ad Type 3IS (3 Issues) or 3ISW (3 Issues with Wednesday).

-    Service Guide
     1.    Select Publication DB01
     2.    Select the insertion date(s)
     3.    In the Product field, select CLDP
     4.    In the Section field, select BDIR
     5.    Select an Ad Size available
     6.    Change Ad Type from R to 30DR
     7.    Enter color information if required
     8.    After saving, select the 2nd publication date & change the Ad Type to NC30

PREPRINT INSERT SCHEDULING (Display Ads Module)
-    Dyersburg State Gazette
     1.    Select Publication DB01
     2.    Select the insertion date(s)
     3.    In the Product field, select INSE
     4.    In the Section field, select PPST (standard)
     5.    In the Size field, select from the available preprint sizes
     6.    Under the Price heading, enter the number of inserts in the Nb. Inserts field

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