OTIS: 2400:cb00:572:1000:622:d399:6120:feec

1.1. Advertising Packages

A01AUTO SEM+DS+Internet Private Party Auto Ads

Discount Deal (3 weeks)
1. Client Type: Private Party (P)
2. Class: 3500-3780, 3800,3810,3830
3. Ad Type: Liner (L)
4. Spec. Rate: Automotive Ad Deals (AUTO)
5. Insertions: SEM (21), DS (3), Internet (21)
6. Text tab, Format: Automotive Liner (AUTO)
7. Ad Price: $49.95 ($34.95 SEM, $15.00 DS, $0 Internet)

Better Deal (1 week, additional weeks $15.00)
1. Client Type: Private Party (P)
2. Class: 3500-3780, 3800,3810,3830
3. Ad Type: Liner (L)
4. Spec. Rate: Automotive Ad Deals (AUTO)
5. Insertions: SEM (7), DS (1), Internet (7)
6. Text tab, Format field: Automotive Liner (AUTO)
7. Ad Price: $34.95 ($29.95 SEM, $5.00 DS, $0 Internet)
8. Additional week - Spec. Rate: Better Deal Additional Week (BDAW)

Web Liners (Orders Placed Online)

A02W3X7 SEM+DS+Internet 7 Day
A02W3X14 SEM+DS+Internet 14 Day
A02W3X28 SEM+DS+Internet 28 Day
A02W5X7 SEM+DS+BP+SCS+Internet 7 Day
A02W5X14 SEM+DS+BP+SCS+Internet 14 Day
A02W5X28 SEM+DS+BP+SCS+Internet 28 Day

1. Package: select from list above
2. Client Type: Private Party (P)
3. Class: Regular Classifications
4. Ad Type: Liner (L)
5. Special Rate: None

A04LINER DS+Internet Liner Ad Combo
1. Client Type: Commercial (C), Private Party (P), or Employee (E)
2. Class: Regular Classifications
3. Ad Type: Liner (L)
4. Special Rate: none
5. Insertions: Dollar Stretcher (1) and Internet (7) +SEM
6. Ad Price: (-SEM charges) $5.00/first 5 lines, + ¢25/additional line (DS), $0 Internet

A04SDCOM DS+Internet SemiDisplay Ad Combo
1. Client Type: Commercial (C)
2. Class: Regular Classifications
3. Ad Type: SemiDisplay (SD)
4. Special Rate: none
5. Insertions: Dollar Stretcher (1) and Internet (7) +SEM
6. Ad Price: (-SEM charges) $25.00 (DS $10.00, Internet $15.00)
7. Spot Color: Options menu, Spot Color 1st Day ($10) and Spot Color ($5)

A06U200 SEM+DS+Internet
1. Client Type: Private Party (P)
2. Class: Regular Classifications
3. Ad Type: Liner (L)
4. Special Rate: U200
5. Insertions: SEM(1-15), DS(1-2), Internet(1-15)
6. Ad Price: SEM $2.99, DS $5.00 (per insertion), Internet $0

A06U500 SEM+DS+Internet
1. Client Type: Private Party (P)
2. Class: Regular Classifications
3. Ad Type: Liner (L)
4. Special Rate: U500
5. Insertions: SEM(1-15), DS(1-2), Internet(1-15)
6. Ad Price: SEM $6.99, DS $5.00 (per insertion), Internet $0

A06U1000 SEM+DS+Internet
1. Client Type: Private Party (P)
2. Class: Regular Classifications
3. Ad Type: Liner (L)
4. Special Rate: U1K
5. Insertions: SEM(1-15), DS(1-2), Internet(1-15)
6. Ad Price: SEM $11.99, DS $5.00 (per insertion), Internet $0

A06U2000 SEM+DS+Internet
1. Client Type: Private Party (P)
2. Class: Regular Classifications
3. Ad Type: Liner (L)
4. Special Rate: U2K
5. Insertions: SEM(1-15), DS(1-2), Internet(1-15)
6. Ad Price: SEM $16.99, DS $5.00 (per insertion), Internet $0

A07DAY DS+Internet 7 Day Package Combo
1. Client Type: Commercial (C)
2. Class: Regular Classifications
3. Ad Type: SemiDisplay (SD)
4. Special Rate: 7DAY
5. Insertions: DS(1), Internet(7) +SEM(7)
6. Ad Price: (-SEM Charges) $25.00 (DS $15.00, Internet $10.00)
7. Spot Color: Options menu, Spot Color 1st Day ($15) and Spot Color ($5)

A014DAY DS+Internet 14 Day Package Combo
1. Client Type: Commercial (C)
2. Class: Regular Classifications
3. Ad Type: SemiDisplay (SD)
4. Special Rate: 14DA
5. Insertions: DS(2), Internet(14) +SEM(14)
6. Ad Price: (-SEM Charges) $35.00 (DS $15.00, Internet $20.00)
7. Spot Color: Options menu, Spot Color 1st Day ($15) and Spot Color ($5)

A021DAY DS+Internet 21 Day Package Combo
1. Client Type: Commercial (C)
2. Class: Regular Classifications
3. Ad Type: SemiDisplay (SD)
4. Special Rate: 21DA
5. Insertions: DS(3), Internet(21) +SEM(21)
6. Ad Price: (-SEM Charges) $45.00 (DS $15.00, Internet $30.00)
7. Spot Color: Options menu, Spot Color 1st Day ($15) and Spot Color ($5)

A030DAY DS+Internet 30 Day Package Combo
1. Client Type: Commercial (C)
2. Class: Regular Classifications
3. Ad Type: SemiDisplay (SD)
4. Special Rate: 30DA
5. Insertions: DS(4-5), Internet(30) +SEM(30)
6. Ad Price: (-SEM Charges) $55.00 (DS $15.00, Internet $40.00)
7. Spot Color: Options menu, Spot Color 1st Day ($15) and Spot Color ($5)

1.2. Advertising Contracts

VIP Contracts

VIPCOMB07 – VIP Combo Program 2007
- Effective Dates: 01/01/07 – 10/31/08
- Terms:
o $6336/year billed at $528/month
o 1 10" ad per week in SEM on Monday, Tuesday, Thursday or Saturday
o 1 10" ad per week in BP on Wednesday
o 1 ad/quarter 'supersized' to 30"
o 1 ad/quarter spot color for $50.00
- Extras/Add-ons: additional advertising in SEM $9.70 Daily, $16.10 Wed, $16.50 Sun, and SCS $3.30 Wed, regular color charges apply
- Fulfillment: 128 insertions (24 billing + 104 non-billing)
- Scheduling:
o Contract Type: VIPCOMB08, Volume: 128
o 2 monthly 0x0 (billing) - (1) $420 SEM, (2) $108 (SCS)
o 8 to 10 10" ads per month - $0
o 1 ad/quarter 'supersized to 30"
o 1 ad/quarter in full color - $50.00 per publication
o Extras/Add-ons Ad Type – VSA7

VIPCOMB08 – VIP Combo Program 2008
- Effective Dates: 11/01/07 – 10/31/09
- Terms:
o $6576/year billed at $548/month
o 1 10" ad per week in SEM on Monday, Tuesday, Thursday or Saturday
o 1 10" ad per week in BP on Wednesday
o 1 ad/quarter 'supersized' to 30"
o 1 ad/quarter spot color for $50.00
- Extras/Add-ons: additional advertising in SEM $9.70 Daily, $16.10 Wed, $16.50 Sun, and BP $3.30 Wed, regular color charges apply
- Fulfillment: 128 insertions (24 billing + 104 non-billing)
- Scheduling:
o Contract Type: VIPCOMB08, Volume: 128
o 2 monthly 0x0 (billing) - (1) $440 SEM, (2) $108 (BP)
o 8 to 10 10" ads per month - $0
o 1 ad/quarter 'supersized to 30"
o 1 ad/quarter in full color - $50.00 per publication
o Extras/Add-ons Ad Type – VSA7

VIPSILVR07 – VIP Silver Program 2007
- Effective Dates: 01/01/07 – 10/31/08
- Terms:
o $5040/year billed at $420/month
o 1 10" ad per week on Monday, Tuesday, Thursday or Saturday
o 1 ad/quarter 'supersized' to 30"
o 1 ad/quarter full color for $50.00
- Extras/Add-ons: additional advertising in SEM $9.70 Daily, $16.10 Wed, $16.50 Sun, regular color charges apply
- Fulfillment: 64 insertions (12 billing + 52 non-billing)
- Scheduling:
o Contract Type: VIPSILVR07, Volume: 64
o 1 monthly 0x0 (billing) - $420
o 4 to 5 10" ads per month - $0
o 1 ad/quarter 'supersized to 30"
o 1 ad/quarter in full color - $50.00 per publication
o Extras/Add-ons Ad Type – VSA7

VIPSILVR08 – VIP Silver Program 2008
- Effective Dates: 11/01/07 – 10/31/09
- Terms:
o $5280/year billed at $440/month
o 1 10" ad per week on Monday, Tuesday, Thursday or Saturday
o 1 ad/quarter 'supersized' to 30"
o 1 ad/quarter full color for $50.00
- Extras/Add-ons: additional advertising in SEM $10.15 Daily, $16.74 Wed, $17.16 Sun, regular color charges apply
- Fulfillment: 64 insertions (12 billing + 52 non-billing)
- Scheduling:
o Contract Type: VIPSILVR08, Volume: 64
o 1 monthly 0x0 (billing) - $440
o 4 to 5 10" ads per month - $0
o 1 ad/quarter 'supersized to 30"
o 1 ad/quarter in full color - $50.00 per publication
o Extras/Add-ons Ad Type – VSA8

VIPGOLD07 – VIP Gold Program 2007
- Effective Dates: 01/01/07 – 10/31/08
- Terms:
o $9060/year billed at $755/month
o 2 10" ads/week on Monday and Thursday or Tuesday and Saturday
o 1 ad/quarter 'supersized' to 30"
o 1 ad/quarter in full color at no charge
o Spot color for $50.00
o Full color for $100.00
- Extras/Add-ons: additional advertising in SEM $8.70 Daily, $15.52 Wed, $15.92 Sun, regular color charges apply
- Fulfillment: 116 insertions (12 billing + 104 non-billing)
- Scheduling:
o Contract Type: VIPGOLD07, Volume: 116
o 1 monthly 0x0 (billing) - $755
o 8 to 10 10" ads per month - $0
o 1 ad/quarter 'supersized to 30" - $0
o 1 ad/quarter in full color - $0
o Spot color - $50
o Full Color - $100
o Extras/Add-ons Ad Type – VGA7

VIPGOLD08 – VIP Gold Program 2008
- Effective Dates: 11/01/07 – 10/31/09
- Terms:
o $9420/year billed at $785/month
o 2 10" ads/week on Monday and Thursday or Tuesday and Saturday
o 1 ad/quarter 'supersized' to 30"
o 1 ad/quarter in full color at no charge
o Spot color for $50.00
o Full color for $100.00
- Extras/Add-ons: additional advertising in SEM $9.05 Daily, $16.14 Wed, $16.56 Sun, regular color charges apply
- Fulfillment: 116 insertions (12 billing + 104 non-billing)
- Scheduling:
o Contract Type: VIPGOLD08, Volume: 116
o 1 monthly 0x0 (billing) - $785
o 8 to 10 10" ads per month - $0
o 1 ad/quarter 'supersized to 30" - $0
o 1 ad/quarter in full color - $0
o Spot color - $50
o Full Color - $100
o Extras/Add-ons Ad Type – VGA8


VIPSPLIT07 – VIP Gold Program Split 2007
- Effective Dates: 01/01/07 – 10/31/08
- Terms:
o $10872year billed at $906/month split among 6 clients ($151 each)
o 2 10" ads/week on Monday and Thursday or Tuesday and Saturday, rotated among 6 clients
o 1 ad/quarter 'supersized' to 30"
o 1 ad/quarter in full color at no charge
o Spot color for $50.00
o Full color for $100.00
- Extras/Add-ons: additional advertising in SEM $8.70 Daily, $15.52 Wed, $15.92 Sun, regular color charges apply
- Fulfillment: 116 insertions (12 billing + 104 non-billing)
- Scheduling:
o Contract Type: VIPGOLD07, Volume: 116
o 1 monthly 0x0 (billing) - $906 ($151)
o 8 to 10 10" ads per month - $0
o 1 ad/quarter in full color - $0
o Spot color - $50
o Full Color - $100
o Extras/Add-ons Ad Type – VGA7

VIPPLAT07 – VIP Platinum Plus Program 2007
- Effective Dates: 01/01/07 – 10/31/08
- Terms:
o $17700/year billed at $1475/month
o 2 20" ads/week on Monday and Thursday or Tuesday and Saturday
o 1 ad/quarter 'supersized' to 60"
o 1 ad/quarter in full color at no charge
o Spot color for $100.00
o Full color for $185.00
- Extras/Add-ons: additional advertising in SEM $8.50 Daily, $14.80 Wed, $15.18 Sun, regular color charges apply
- Fulfillment: 116 insertions (12 billing + 104 non-billing)
- Scheduling:
o Contract Type: VIPPLAT07, Volume: 116
o 1 monthly 0x0 (billing) - $1475
o 8 to 10 20" ads per month - $0
o 1 ad/quarter 'supersized to 60" - $0
o 1 ad/quarter in full color - $0
o Spot color - $100
o Full Color - $185
o Extras/Add-ons Ad Type – VPA7

VIPPLAT08 – VIP Platinum Program 2008
- Effective Dates: 11/01/07 – 10/31/09
- Terms:
o $13920/year billed at $1160/month
o 2 15" ads/week on Monday and Thursday or Tuesday and Saturday
o 1 ad/quarter 'supersized' to 30"
o 1 ad/quarter in full color at no charge
o Spot color for $50.00
o Full color for $100.00
- Extras/Add-ons: additional advertising in SEM $8.94 Daily, $14.80 Wed, $15.18 Sun, regular color charges apply
- Fulfillment: 116 insertions (12 billing + 104 non-billing)
- Scheduling:
o Contract Type: VIPPLAT08, Volume: 116
o 1 monthly 0x0 (billing) - $1160
o 8 to 10 15" ads per month - $0
o 1 ad/quarter 'supersized to 30" - $0
o 1 ad/quarter in full color - $0
o Spot color - $50
o Full Color - $100
o Extras/Add-ons Ad Type – VPA8

VIPPPLUS08 – VIP Platinum Plus Program 2008
- Effective Dates: 11/01/07 – 10/31/09
- Terms:
o $18300/year billed at $1525/month
o 2 20" ads/week on Monday and Thursday or Tuesday and Saturday
o 1 ad/quarter 'supersized' to 60"
o 1 ad/quarter in full color at no charge
o Spot color for $100.00
o Full color for $185.00
- Extras/Add-ons: additional advertising in SEM $8.80 Daily, $14.80 Wed, $15.18 Sun, regular color charges apply
- Fulfillment: 116 insertions (12 billing + 104 non-billing)
- Scheduling:
o Contract Type: VIPPPLUS08, Volume: 116
o 1 monthly 0x0 (billing) - $1525
o 8 to 10 20" ads per month - $0
o 1 ad/quarter 'supersized to 60" - $0
o 1 ad/quarter in full color - $0
o Spot color - $100
o Full Color - $185
o Extras/Add-ons Ad Type – VPA8


VIPPPREM08 – VIP Platinum Premium Program 2008
- Effective Dates: 11/01/07 – 10/31/09
- Terms:
o $21576/year billed at $1798/month
o 2 25" ads/week on Monday and Thursday or Tuesday and Saturday
o 1 ad/quarter 'supersized' to 60"
o 1 ad/quarter in full color at no charge
o Spot color for $100.00
o Full color for $185.00
- Extras/Add-ons: additional advertising in SEM $8.80 Daily, $14.80 Wed, $15.18 Sun, regular color charges apply
- Fulfillment: 116 insertions (12 billing + 104 non-billing)
- Scheduling:
o Contract Type: VIPPPLUS08, Volume: 116
o 1 monthly 0x0 (billing) - $1798
o 8 to 10 25" ads per month - $0
o 1 ad/quarter 'supersized to 60" - $0
o 1 ad/quarter in full color - $0
o Spot color - $100
o Full Color - $185
o Extras/Add-ons Ad Type – VPA8

Auto Dealership Contracts

CAPEHYUNDA – Cape Hyundai
- Effective Dates: 01/01/08 – 12/31/08
- Terms: SEM Half Page twice weekly, F/C included
- Scheduling:
o Contract Type: CAPEHYUNDA
o Volume: AUTO (52000)
o Period: ANNUAL
o SEM Half Page - $500, F/C no charge
- Fulfillment: Dollar Amount - $52,000

CROWN – Crown Nissan
- Effective Dates: 01/01/08 – 12/31/08
- Terms: $8.82/column-inch Sun, $8.10/column-inch Wed, F/C included
- Scheduling:
o Contract Type: CROWN
o Volume: AUTO (50000)
o Period: ANNUAL
o Sunday SEM Full Page - $1084.86, F/C no charge
o Wednesday SEM Full Page - $996.30, F/C no charge
o Sunday SEM Half Page - $542.43, F/C no charge
o Wednesday SEM Half Page - $498.15, F/C no charge
- Fulfillment: Dollar Amount - $50,000


Realtor Contracts

CE2107 – Century 21 2007
- Effective Dates: 01/01/07 – 12/31/08
- Terms:
o $120,000 annual investment
o Sunday SEM Double-Truck $4.62/column-inch
o Saturday SEM Full Page $2.06/column-inch
o Homes Magazine – 3 pages/issue (13) $5.00/column-inch ($180/page)
o Banner Press 5x5 at $1.76/column-inch
o Semissourian.com/realestate Leaderboard - $189.98/month


Online Advertising Contracts

CGZZMARK – CGZZ Marketplace
- Effective Dates: 08/01/08 –
- Terms:
o Basic Listing - $75/month
o Multi-Media Complete - $200/month
- Extras/Add-ons:
o Additional Location Listing - $25/month
o Right Rail on Main Directory Page - $250/month
o Right Rail on Category Page - $75/month
o Main Page Sponsor Ad - $75/month
o Category Page Sponsor Ad - $50/month
- Scheduling:
o Contract Type: CGZZMARK
o Volume: MARKET ( 900, 2400)
o Period: ANNUAL
- Fulfillment: Dollar Amount
o Basic Listing - $900
o Multi-Media Complete - $2400

1.3. Recruitment Combos

Scheduling Recruitment Ads
- All recruitment (employment) ads must be scheduled as a Combo for the correct rates to be applied, even if running in only a single publication.
- Select an employment Classification (1300-1350).
- Select from the available Recruitment Combos:
o CAGN – CPH Agency Recruitment Combo
o CASW – CPH Agency Sunday & Wednesday Recruitment Combo
o CLOC – CPH Local Advertising Recruitment Combo
o CNAT – CPH National Advertising Recruitment Combo
- Combos are variable, and include any combination of the following publications:
o CG01 – Southeast Missourian
o CG02 – The Dollar Stretcher
o CG03 – semissourian.com
o CG06 – Banner Press
o CG07 – Scott County Signal
o CG24 – SEM Just Posted
- Select issue dates only for the publications the ad is to appear in.
- Select the Semi-Display (SD) Ad Type.
- Leave the special rate card (Sp. Rate) field blank.
- Additional extras are available under the Options menu. These are only available if the Combo includes CG01, CG02, and CG03.
o Priority Job - $5.00
o Featured Job - $25.00
o Featured Priority Job - $50.00
- Rates for the Banner Press and Scott County Signal are variable based on the ad's linage. Ads 4 column-inches or greater are priced at the pick-up rate. Ads under 4 column-inches are priced at the open rate.
- Spot color is priced at $15.00 for the first insertion, and $5.00 for subsequent insertions. To apply spot color charges, select Spot Color 1st Day and Spot Color from the Options menu, even if the ad is scheduled for only one insertion.

1.4. Special Contracts

VIP Contracts

VIPCOMB07 – VIP Combo Program 2007
- Effective Dates: 01/01/07 – 10/31/08
- Terms:
o $6336/year billed at $528/month
o 1 10" ad per week in SEM on Monday, Tuesday, Thursday or Saturday
o 1 10" ad per week in BP on Wednesday
o 1 ad/quarter 'supersized' to 30"
o 1 ad/quarter spot color for $50.00
- Extras/Add-ons: additional advertising in SEM $9.70 Daily, $16.10 Wed, $16.50 Sun, and SCS $3.30 Wed, regular color charges apply
- Fulfillment: 128 insertions (24 billing + 104 non-billing)
- Scheduling:
o Contract Type: VIPCOMB08, Volume: 128
o 2 monthly 0x0 (billing) - (1) $420 SEM, (2) $108 (SCS)
o 8 to 10 10" ads per month - $0
o 1 ad/quarter 'supersized to 30"
o 1 ad/quarter in full color - $50.00 per publication
o Extras/Add-ons Ad Type – VSA7

VIPCOMB08 – VIP Combo Program 2008
- Effective Dates: 11/01/07 – 10/31/09
- Terms:
o $6576/year billed at $548/month
o 1 10" ad per week in SEM on Monday, Tuesday, Thursday or Saturday
o 1 10" ad per week in BP on Wednesday
o 1 ad/quarter 'supersized' to 30"
o 1 ad/quarter spot color for $50.00
- Extras/Add-ons: additional advertising in SEM $9.70 Daily, $16.10 Wed, $16.50 Sun, and BP $3.30 Wed, regular color charges apply
- Fulfillment: 128 insertions (24 billing + 104 non-billing)
- Scheduling:
o Contract Type: VIPCOMB08, Volume: 128
o 2 monthly 0x0 (billing) - (1) $440 SEM, (2) $108 (BP)
o 8 to 10 10" ads per month - $0
o 1 ad/quarter 'supersized to 30"
o 1 ad/quarter in full color - $50.00 per publication
o Extras/Add-ons Ad Type – VSA7

VIPSILVR07 – VIP Silver Program 2007
- Effective Dates: 01/01/07 – 10/31/08
- Terms:
o $5040/year billed at $420/month
o 1 10" ad per week on Monday, Tuesday, Thursday or Saturday
o 1 ad/quarter 'supersized' to 30"
o 1 ad/quarter full color for $50.00
- Extras/Add-ons: additional advertising in SEM $9.70 Daily, $16.10 Wed, $16.50 Sun, regular color charges apply
- Fulfillment: 64 insertions (12 billing + 52 non-billing)
- Scheduling:
o Contract Type: VIPSILVR07, Volume: 64
o 1 monthly 0x0 (billing) - $420
o 4 to 5 10" ads per month - $0
o 1 ad/quarter 'supersized to 30"
o 1 ad/quarter in full color - $50.00 per publication
o Extras/Add-ons Ad Type – VSA7

VIPSILVR08 – VIP Silver Program 2008
- Effective Dates: 11/01/07 – 10/31/09
- Terms:
o $5280/year billed at $440/month
o 1 10" ad per week on Monday, Tuesday, Thursday or Saturday
o 1 ad/quarter 'supersized' to 30"
o 1 ad/quarter full color for $50.00
- Extras/Add-ons: additional advertising in SEM $10.15 Daily, $16.74 Wed, $17.16 Sun, regular color charges apply
- Fulfillment: 64 insertions (12 billing + 52 non-billing)
- Scheduling:
o Contract Type: VIPSILVR08, Volume: 64
o 1 monthly 0x0 (billing) - $440
o 4 to 5 10" ads per month - $0
o 1 ad/quarter 'supersized to 30"
o 1 ad/quarter in full color - $50.00 per publication
o Extras/Add-ons Ad Type – VSA8

VIPGOLD07 – VIP Gold Program 2007
- Effective Dates: 01/01/07 – 10/31/08
- Terms:
o $9060/year billed at $755/month
o 2 10" ads/week on Monday and Thursday or Tuesday and Saturday
o 1 ad/quarter 'supersized' to 30"
o 1 ad/quarter in full color at no charge
o Spot color for $50.00
o Full color for $100.00
- Extras/Add-ons: additional advertising in SEM $8.70 Daily, $15.52 Wed, $15.92 Sun, regular color charges apply
- Fulfillment: 116 insertions (12 billing + 104 non-billing)
- Scheduling:
o Contract Type: VIPGOLD07, Volume: 116
o 1 monthly 0x0 (billing) - $755
o 8 to 10 10" ads per month - $0
o 1 ad/quarter 'supersized to 30" - $0
o 1 ad/quarter in full color - $0
o Spot color - $50
o Full Color - $100
o Extras/Add-ons Ad Type – VGA7

VIPGOLD08 – VIP Gold Program 2008
- Effective Dates: 11/01/07 – 10/31/09
- Terms:
o $9420/year billed at $785/month
o 2 10" ads/week on Monday and Thursday or Tuesday and Saturday
o 1 ad/quarter 'supersized' to 30"
o 1 ad/quarter in full color at no charge
o Spot color for $50.00
o Full color for $100.00
- Extras/Add-ons: additional advertising in SEM $9.05 Daily, $16.14 Wed, $16.56 Sun, regular color charges apply
- Fulfillment: 116 insertions (12 billing + 104 non-billing)
- Scheduling:
o Contract Type: VIPGOLD08, Volume: 116
o 1 monthly 0x0 (billing) - $785
o 8 to 10 10" ads per month - $0
o 1 ad/quarter 'supersized to 30" - $0
o 1 ad/quarter in full color - $0
o Spot color - $50
o Full Color - $100
o Extras/Add-ons Ad Type – VGA8


VIPSPLIT07 – VIP Gold Program Split 2007
- Effective Dates: 01/01/07 – 10/31/08
- Terms:
o $10872year billed at $906/month split among 6 clients ($151 each)
o 2 10" ads/week on Monday and Thursday or Tuesday and Saturday, rotated among 6 clients
o 1 ad/quarter 'supersized' to 30"
o 1 ad/quarter in full color at no charge
o Spot color for $50.00
o Full color for $100.00
- Extras/Add-ons: additional advertising in SEM $8.70 Daily, $15.52 Wed, $15.92 Sun, regular color charges apply
- Fulfillment: 116 insertions (12 billing + 104 non-billing)
- Scheduling:
o Contract Type: VIPGOLD07, Volume: 116
o 1 monthly 0x0 (billing) - $906 ($151)
o 8 to 10 10" ads per month - $0
o 1 ad/quarter in full color - $0
o Spot color - $50
o Full Color - $100
o Extras/Add-ons Ad Type – VGA7

VIPPLAT07 – VIP Platinum Plus Program 2007
- Effective Dates: 01/01/07 – 10/31/08
- Terms:
o $17700/year billed at $1475/month
o 2 20" ads/week on Monday and Thursday or Tuesday and Saturday
o 1 ad/quarter 'supersized' to 60"
o 1 ad/quarter in full color at no charge
o Spot color for $100.00
o Full color for $185.00
- Extras/Add-ons: additional advertising in SEM $8.50 Daily, $14.80 Wed, $15.18 Sun, regular color charges apply
- Fulfillment: 116 insertions (12 billing + 104 non-billing)
- Scheduling:
o Contract Type: VIPPLAT07, Volume: 116
o 1 monthly 0x0 (billing) - $1475
o 8 to 10 20" ads per month - $0
o 1 ad/quarter 'supersized to 60" - $0
o 1 ad/quarter in full color - $0
o Spot color - $100
o Full Color - $185
o Extras/Add-ons Ad Type – VPA7

VIPPLAT08 – VIP Platinum Program 2008
- Effective Dates: 11/01/07 – 10/31/09
- Terms:
o $13920/year billed at $1160/month
o 2 15" ads/week on Monday and Thursday or Tuesday and Saturday
o 1 ad/quarter 'supersized' to 30"
o 1 ad/quarter in full color at no charge
o Spot color for $50.00
o Full color for $100.00
- Extras/Add-ons: additional advertising in SEM $8.94 Daily, $14.80 Wed, $15.18 Sun, regular color charges apply
- Fulfillment: 116 insertions (12 billing + 104 non-billing)
- Scheduling:
o Contract Type: VIPPLAT08, Volume: 116
o 1 monthly 0x0 (billing) - $1160
o 8 to 10 15" ads per month - $0
o 1 ad/quarter 'supersized to 30" - $0
o 1 ad/quarter in full color - $0
o Spot color - $50
o Full Color - $100
o Extras/Add-ons Ad Type – VPA8

VIPPPLUS08 – VIP Platinum Plus Program 2008
- Effective Dates: 11/01/07 – 10/31/09
- Terms:
o $18300/year billed at $1525/month
o 2 20" ads/week on Monday and Thursday or Tuesday and Saturday
o 1 ad/quarter 'supersized' to 60"
o 1 ad/quarter in full color at no charge
o Spot color for $100.00
o Full color for $185.00
- Extras/Add-ons: additional advertising in SEM $8.80 Daily, $14.80 Wed, $15.18 Sun, regular color charges apply
- Fulfillment: 116 insertions (12 billing + 104 non-billing)
- Scheduling:
o Contract Type: VIPPPLUS08, Volume: 116
o 1 monthly 0x0 (billing) - $1525
o 8 to 10 20" ads per month - $0
o 1 ad/quarter 'supersized to 60" - $0
o 1 ad/quarter in full color - $0
o Spot color - $100
o Full Color - $185
o Extras/Add-ons Ad Type – VPA8


VIPPPREM08 – VIP Platinum Premium Program 2008
- Effective Dates: 11/01/07 – 10/31/09
- Terms:
o $21576/year billed at $1798/month
o 2 25" ads/week on Monday and Thursday or Tuesday and Saturday
o 1 ad/quarter 'supersized' to 60"
o 1 ad/quarter in full color at no charge
o Spot color for $100.00
o Full color for $185.00
- Extras/Add-ons: additional advertising in SEM $8.80 Daily, $14.80 Wed, $15.18 Sun, regular color charges apply
- Fulfillment: 116 insertions (12 billing + 104 non-billing)
- Scheduling:
o Contract Type: VIPPPLUS08, Volume: 116
o 1 monthly 0x0 (billing) - $1798
o 8 to 10 25" ads per month - $0
o 1 ad/quarter 'supersized to 60" - $0
o 1 ad/quarter in full color - $0
o Spot color - $100
o Full Color - $185
o Extras/Add-ons Ad Type – VPA8

Auto Dealership Contracts

CAPEHYUNDA – Cape Hyundai
- Effective Dates: 01/01/08 – 12/31/08
- Terms: SEM Half Page twice weekly, F/C included
- Scheduling:
o Contract Type: CAPEHYUNDA
o Volume: AUTO (52000)
o Period: ANNUAL
o SEM Half Page - $500, F/C no charge
- Fulfillment: Dollar Amount - $52,000

CROWN – Crown Nissan
- Effective Dates: 01/01/08 – 12/31/08
- Terms: $8.82/column-inch Sun, $8.10/column-inch Wed, F/C included
- Scheduling:
o Contract Type: CROWN
o Volume: AUTO (50000)
o Period: ANNUAL
o Sunday SEM Full Page - $1084.86, F/C no charge
o Wednesday SEM Full Page - $996.30, F/C no charge
o Sunday SEM Half Page - $542.43, F/C no charge
o Wednesday SEM Half Page - $498.15, F/C no charge
- Fulfillment: Dollar Amount - $50,000


Realtor Contracts

CE2107 – Century 21 2007
- Effective Dates: 01/01/07 – 12/31/08
- Terms:
o $120,000 annual investment
o Sunday SEM Double-Truck $4.62/column-inch
o Saturday SEM Full Page $2.06/column-inch
o Homes Magazine – 3 pages/issue (13) $5.00/column-inch ($180/page)
o Banner Press 5x5 at $1.76/column-inch
o Semissourian.com/realestate Leaderboard - $189.98/month


Online Advertising Contracts

CGZZMARK – CGZZ Marketplace
- Effective Dates: 08/01/08 –
- Terms:
o Basic Listing - $75/month
o Multi-Media Complete - $200/month
- Extras/Add-ons:
o Additional Location Listing - $25/month
o Right Rail on Main Directory Page - $250/month
o Right Rail on Category Page - $75/month
o Main Page Sponsor Ad - $75/month
o Category Page Sponsor Ad - $50/month
- Scheduling:
o Contract Type: CGZZMARK
o Volume: MARKET ( 900, 2400)
o Period: ANNUAL
- Fulfillment: Dollar Amount
o Basic Listing - $900
o Multi-Media Complete - $2400

1.5. Entering Paid Obituaries

1. From the Functions menu, select Display/Ads.

2. In the Search Engine, enter the information that pertains to the client being billed for the obituary, generally a funeral home, and then click on the Search icon, or press the <Enter> key. If this is a new client, consult the Entering a New Client protocol in the Ad and Client Entry Procedures knowledge book.

3. Once a client is entered, or located, a window entitled Display Advertising will display the selected client's information in the Client screen. Click on the Insert Ad button, located at the top center of the screen.

4. A window entitled Select Insert Mode will appear. Select One Issue Only, then click OK.

5. Enter a publication in the Publication field by clicking on the Search icon to the right of the blank field, and making a selection from the drop-down menu.

6. Identify the individual placing the order by clicking on the Search icon of the blank field adjacent to Salesrep, and make a selection from the drop-down menu.

7. Enter a tag line for the order in the Caption field. This should include the name of the deceased, and the number of words in the obituary.

8. In the Request tab, click on the Search icon adjacent to the Product field, and select Paid Obituary (OBIT) from the drop-down menu.

9. Click on the Search icon adjacent to the Section field, and select Obit Page / Record (OBIT) from the drop-down menu.

10. Click on the Search icon adjacent to the Size field, and select Per Word Charge (WORDCH) from the drop-down menu.

11. In the Nb. Inserts field, located under the Price caption, enter the number of words in the obituary.

12. Click on the Calculator icon to determine the price of the order.

13. If the order is complete, and correct, click on the Save icon (disk) in the upper right hand corner of the screen. If you wish to start over, click on the Undo icon (curved arrow).

1.6. Adding Logos & Graphics Files

Preparing Classified Logos & Graphics (CPH)

1. Open the artwork in Photoshop and ensure that it is a minimum of 3 inches wide. If prompted for an image resolution, set this at 300 dpi.

2. If the artwork is in color, make sure it is in CMYK.

3. Save the artwork as a JPEG, using the filename convention: "artworkname_C.jpg". Use "_C" if the artwork has color or "_BW" if the artwork is in black and white. Note: JPEG is the most reliable format to use in this application, and is highly recommended. The documentation claims that TIFF and EPS images will work, but don't count on it.

4. Save the file in AdsReadyToPaginate | Pages | PBSArtwork | Logos and Art | CP | Classified_Logos.

5. See Inserting Logos & Graphics for instructions on inserting the artwork into an ad.

Preparing Classified Attention Getters (CPH)

1. Follow the instructions for preparing logos and graphics.

2. Save the file in AdsReadyToPaginate | Pages | PBSArtwork | Logos and Art | CP | EyeCatchers.

3. See Ad Formatting for instructions on inserting the attention getter into an ad.

1.7. Online Advertising Guidelines

SEMO Marketplace – requires an annual contract
- Contract Type: CGZZMARK
- Volume options:
o 900 (Basic)
o 2400 (Complete)
- Period: ANNUAL
- Publication: CG27 (SEMO Marketplace)
- Product: MPP (Marketplace Packages)
- Section: MARK (Marketplace)
- Ad Size options:
o MPFREE – Marketplace free listing
o MPBASIC – Marketplace basic listing ($75.00/month)
o MPCOMP – Marketplace multi-media complete ($200.00/month)
- Misc. 1-4 options (under Price heading):
o MALL – additional location listing ($25.00/month)
o MHPS – home page sponsor ($75.00/month)
o MCAS – category page sponsor ($50.00/month)
o MHRR – right rail, home page ($250.00)
o MCRR – right rail, category page ($75.00)

SEMO Marketplace Video Processing
- Publication: CG27 (SEMO Marketplace)
- Product: MPVP (Marketplace Video Processing)
- Section: MARK (Marketplace)
- Ad Size: MPVPPF (Marketplace Video/Photo fee) - $50.00

SEMO Marketplace Products Pages
- Publication: CG27 (SEMO Marketplace)
- Product: MPPP (Marketplace Product Pages)
- Section: MARK (Marketplace)
- Ad Size: MPPPCF (Marketplace Product Pages creation fee) - $100.00

Semissourian.com
- Publication: CG03
- Product: LOCL
- Section options:
o HOME - Homepage/News
o OBIT - Obit Page/Records
o SPOR - Sports
o BUS - Business
o ENT - Entertainment/Police/Fire
o FEAT - Features/Response/SHE
- Ad Size options:
o LEADER – Leader Board 728x90
o RECTANGLE – Large Rectangle 336x280
o SKYSCRAPER – Skyscraper 160x600
- Rates: variable based on section selected

Semissourian.com - Classified
- Publication: CG03
- Product: CLDP
- Section: CLAS
- Classifications: Regular, Employment
- Ad Size options:
o LEADER – Leader Board 728x90 ($325/month)
o RECTANGLE – Large Rectangle 336x280 ($325/month)
o FEATEMP – Featured Employer, no size, billing only ($70)

Semoball.com
- Publication: CG08
- Product: MAIN
- Section: SPOR
- Ad Size options:
o LEADER – Leader Board 728x90 ($300/month)
o RECTANGLE – Large Rectangle 336x280 ($300/month)
o SKYSCRAPER – Skyscraper 160x600 ($335/month)

realestate.semissourian.com
Publication: CG09
Product: LOCL
Section: MAIN
- LEADER – Leader Board 728x90 ($300/month)
- RECTANGLE – Large Rectangle 336x280 ($300/month)
- SKYSCRAPER – Skyscraper 160x600 ($335/month)
- PHOTO25 - $25 Real Estate Photo Charge
- PHOTO45 - $45 Real Estate Photo Charge

2.1. Display Ad Scheduling Guidelines

Scheduling Re-Run Ads (Kennett & Dexter)
- For orders greater than one insertion, the re-run rate will automatically be applied to insertions 2-4, with the exception of Wednesdays (full price).
- If a contract is selected, the contract rate will be applied to the first insertion, and the re-run rate automatically applied to insertions 2-4, with the exception of Wednesdays (full price).
- If the re-run rate is to also apply to the first insertion (i.e. Wed is full rate):
1. First save the order
2. Select the first insertion under Ads
3. Change the Ad Type to RRUN.
4. Resave the order.
5. In the Apply Order Changes to Publication window, click on the Deselect All button.
6. Click on the Update Effects tab and select Ad Type.
7. Click on the OK button.
- If the re-run rate is to be applied to a single insertion, select Ad Type RRUN prior to initially saving the ad.
- Ads scheduled in the Business Directory (BDIR), Church Page (CHUP), or Directory of Services (DSVC) will automatically be excluded from the re-run rate. Ads with the 5IS Ad Type are also excluded.

Scheduling Bonus Buy 5 Consecutive Day Ads (Kennett & Dexter)
- Schedule the ad for 5 consecutive insertions.
- In the Ad Type field, select 5IS.
- Contract rates are automatically excluded, but orders will still count towards contract fulfillment.

Scheduling the 3 for 2 Special (Dexter)
- Schedule the ad for either 3 or 4 insertions.
- If the re-run rate is to be applied to the first insertion (i.e. Wed is full rate):
1. First save the order
2. Select the first insertion under Ads
3. Change the Ad Type to RRUN.
4. Resave the order.
5. In the Apply Order Changes to Publication window, click on the Deselect All button.
6. Click on the Update Effects tab and select Ad Type.
7. Click on the OK button.
- The remaining insertions will be correctly rated automatically.

Scheduling National Advertising (Kennett, Dexter, Malden)
- Schedule the ad by following the normal procedure.
- In the Product field, select NATL.

Scheduling for Non-Profit (Kennett, Dexter, Portageville)
- Schedule the ad according to the regular procedure.
- In the Ad Type field, select NP.

Scheduling Wednesday TMC (Kennett, Dexter, Malden)
- Select Insert Order
- Click on the Pub. Selection button.
- In the Publication Selection window, under the Combos heading, select the applicable TMC Combo based on your location.
- In the Order Maintenance window, schedule insertion dates for each of the publications listed under the Selected Publication heading by selecting them individually.
Note: The TMC Combo will also work with classified display ads, the 5IS, and the 3IS ad types, but not the RRUN ad type.

Scheduling in Big Nickel (Kennett, Dexter, Malden, Portageville)
- Select the client you wish to schedule the ad for.
- In the Client | Profile tab, click on the Search icon adjacent to the Rate Card Type field and select your location.
- Save the changes to the client profile, and schedule the ad in the Big Nickel following the usual procedure.
- Upon saving the ad, return to the Client | Profile tab and erase the entry in the Rate Card Type field. Then, resave the client profile.

Scheduling in the Community Calendar (Kennett)
- Schedule the ad for the last day of the month.
- In the Product field, select LOCL.
- In the Section field, select COMM.
- In the Size field, select ad size CCSIG.

Scheduling in the Business Directory (Kennett)
- Schedule the ad for every Tuesday of the month.
- In the Product field, select LOCL.
- In the Section field, select BDIR.
- In the Size field, select ad size BDBC.

Scheduling in the Directory of Services (Kennett)
- Schedule all the ad insertions for a given month.
- In the Product field, select CLDP.
- In the Section field, select DSVC.
- In the Size field, select ad size DSSIG.
- Save the order – the price should be $0.00.
- Schedule the monthly billing portion as a single, separate ad insertion.
- In the Product field, select CLDP.
- In the Section field, select DSVC.
- In the Size field, select ad size DSBILLING.

Scheduling in the Church Page (Kennett)
Business
- Schedule the ad for every Friday of the month, up to a maximum of 4 insertions. If the month has 5 Fridays, make a separate ad entry for the 5th Friday.
- In the Product field, select LOCL.
- In the Section field, select CHUP.
- In the Size field, select ad size CPBSIG.
Churches
- Schedule the ad for every Friday of the month according to the normal procedure (5 insertions OK). If there is a 5th Friday, the price of that insertion will be $0.00.
- In the Product field, select LOCL.
- In the Section field, select CHUP.
- In the Size field, select ad size CPCSIG.

Scheduling Commemorative Ads (Kennett)
- Schedule the ad according to the regular procedure.
- In the Product field, select LOCL.
- In the Size field, select either ad size 2X2COM or 1X4COM.

Scheduling in the Dining Guide (Dexter)
- Schedule the ad according to the regular procedure.
- In the Product field, select LOCL.
- In the Section field, select REST.
- In the Size field, select ad size DDSDG.

Scheduling in What's Happening (Dexter)
- Schedule the ad according to the regular procedure.
- In the Product field, select LOCL.
- In the Section field, select WHAT.
- In the Size field, select ad size WHATSIG.

Scheduling in the Business Directory (Dexter)
- Schedule all the ad insertions for a given month, or half month.
- In the Product field, select CLDP.
- In the Section field, select BDIR.
- In the Size field, select either ad size BDSIG (single) or BDDSIG (double).
- Save the order – the price should be $0.00.
- Schedule the monthly billing portion as a single, separate ad insertion.
- In the Product field, select CLDP.
- In the Section field, select BDIR.
- In the Size field, select ad size BDBILL1-2 (half month), BDBILLFULL (full month), or BDBILLDBL (full month, double size ad).

Scheduling in the Church Page (Dexter)
Business
- Schedule the ad for every Friday of the month, up to 4 insertions. If the month has 5 Fridays, schedule a separate ad for the 5th Friday.
- In the Product field, select LOCL.
- In the Section field, select CHUP.
- In the Size field, select ad size CPBSIG.
Churches
- Schedule the ad for every Friday of the month according to the normal procedure (5 insertions OK). If there is a 5th Friday, the price of that insertion will be automatically discounted to $0.00.
- In the Product field, select LOCL.
- In the Section field, select CHUP.
- In the Size field, select ad size CPCSIG.

Scheduling Bonus Buy 5 Consecutive Day Classified Display Ads (Dexter)
- Schedule the ad for 5 consecutive insertions.
- In the Ad Type field, select 5IS.
- In the Product field, select CLDP.
- In the Section field, select CLAS.
- Select a classification.

Scheduling Bonus Buy 3 Consecutive Day Classified Display Ads (Dexter)
- Schedule the ad for 3 consecutive insertions.
- In the Ad Type field, select 3IS.
- In the Product field, select CLDP.
- In the Section field, select CLAS.
- Select a classification.

Scheduling in the Business Directory (Advance)
- Schedule all the ad insertions for a given month, or half month.
- In the Product field, select CLDP.
- In the Section field, select BDIR.
- In the Size field, select either ad size BDSIG (single) or BDDSIG (double).
- Save the order – the price should be $0.00.
- Schedule the monthly billing portion as a single, separate ad insertion.
- In the Product field, select CLDP.
- In the Section field, select BDIR.
- In the Size field, select ad size BDBILL1-2 (half month), BDBILLFULL (full month), or BDBILLDBL (full month, double size ad).

Scheduling into an Alternate Delta North Publication at the Pick-Up Rate
- Schedule the ad for 3 consecutive insertions.
- In the Ad Type field, select PU (pick-up rate).
- In the Product field, select either LOCL or CLDP.
- Schedule the remainder of the ad according to the regular procedure.

Scheduling a Retail Ad into a non-Delta North Publication
- Select the client you wish to schedule the ad for.
- In the Client | Profile tab, ensure that the entry in the Rate Card Type field corresponds to your location. If this field is blank, or incorrect, click on the adjacent Search icon and make the appropriate selection. Then, save the changes to the client profile by clicking on the Save icon.
- Select the Insert New Order option in the Select Insert Mode window.
- Select the publications according to the regular procedure.
- When scheduling the ad, select ASIR in the Product field for non-Delta North publications only. Select the local display (LOCL) product for any Delta North publications included in the order.
- Save the ad for each publication in the order. Remember to change the Product field entry as required.

Scheduling a Classified Display Ad into a non-Delta North Publication
- Select the client you wish to schedule the ad for.
- In the Client | Profile tab, ensure that the entry in the Rate Card Type field corresponds to your location. If this field is blank, or incorrect, click on the adjacent Search icon and make the appropriate selection. Then, save the changes to the client profile by clicking on the Save icon.
- Select the Insert New Order option in the Select Insert Mode window.
- Select the publications according to the regular procedure.
- When scheduling the ad, select ASIC in the Product field for non-Delta North publications only. Select the classified display (CLDP) product for any Delta North publications included in the order. The Section and Classification fields will be the same for both products.
- Save the ad for each publication in the order. Remember to change the Product field entry as required.

Billing a non-Delta North Publication for a Pick-up Display Ad
- Select the non-Delta North publication as the client.
- Select the Insert New Order option in the Select Insert Mode window.
- Select the Delta North publication the ad was sold into.
- In the Product field, select PUAD.
- Schedule the remainder of the ad according to the regular procedure.
- Under the Price heading, click on the Search icon adjacent to the Misc. 1 field, and select the Pickup Ad Discount (PUAD). Enter 10% in the adjacent blank field.

Billing a non-Delta North Publication for a Pick-up Classified Display Ad
- Select the non-Delta North publication as the client.
- Select the Insert New Order option in the Select Insert Mode window.
- Select the Delta North publication the ad was sold into.
- In the Product field, select PUCD.
- In the Section field, select CLAS.
- Select a classification.
- Schedule the remainder of the ad according to the regular procedure.
- Under the Price heading, click on the Search icon adjacent to the Misc. 1 field, and select the Pickup Ad Discount (PUAD). Enter 10% in the adjacent blank field.

Scheduling in the SEMO Farmer (All Locations)
- Schedule the ad according to the regular procedure.
- In the Publication field, select DN09.
- In the Product field, select LOCL.
- In the Section field, select MAIN.
- In the Size field, select from the available ad sizes.

Scheduling in the Business Bulletin (All Locations)
- Schedule the ad according to the regular procedure.
- In the Publication field, select DN10.
- In the Product field, select LOCL.
- In the Section field, select MAIN.
- In the Size field, select from the available ad sizes.

Scheduling in a Miscellaneous Tabloid (All Locations)
- Select the client you wish to schedule the ad for.
- In the Client | Profile tab, ensure that the entry in the Rate Card Type field corresponds to your location. If this field is blank, or incorrect, click on the adjacent Search icon and make the appropriate selection. Then, save the changes to the client profile by clicking on the Save icon.
- Select the Insert New Order option in the Select Insert Mode window.
- In the Publication field, select DN11.
- In the Product field, select LOCL.
- In the Section field, select ROP.
- In the Size field, select from the available ad sizes.
- Under the Price heading, enter the total price of the ad (per insertion) in the blank, right-hand field.

Scheduling in a Miscellaneous Book (All Locations)
- Select the client you wish to schedule the ad for.
- In the Client | Profile tab, ensure that the entry in the Rate Card Type field corresponds to your location. If this field is blank, or incorrect, click on the adjacent Search icon and make the appropriate selection. Then, save the changes to the client profile by clicking on the Save icon.
- Select the Insert New Order option in the Select Insert Mode window.
- In the Publication field, select DN12.
- In the Product field, select LOCL.
- In the Section field, select ROP.
- In the Size field, select from the available ad sizes.
- Under the Price heading, enter the total price of the ad (per insertion) in the blank, right-hand field.

2.2. Classified Ad Scheduling Guidelines

Scheduling a Yard Sale Ad
Client Type: P (Private Party)
Ad Type: L (Liner)
Special Rate: NONE
Classification: 1000 (Yard Sales)
Publications: DN01-DN07
Number of Insertions: 1- 5

Scheduling a Legal Ad
Client Type: C (Commercial)
Ad Type: L (Liner)
Special Rate: NONE
Classification: 0999 (Legals)
Publications: DN01, DN02, DN04, DN05, DN07
Width (Text Tab): 2 (if applicable)
Number of Insertions: 1- 5

Scheduling Free Ads
There are several ways to schedule free ads:
- Any liner ad with Client Type E (Employee), and under 8 lines is free
- Any ad that allows you the option of checking the Free Ad box is free

Scheduling Super Saver Ads
Client Type: P (Private Party)
Ad Type: L (Liner)
Special Rate: U200 – Under $250 – FREE
U2K – $251-$2000 - $7.00 for up to 15 lines, then $1.00/line
U5K – $2001-$5000 - $12.00 for up to 15 lines, then $1.00/line
O5K – Over $5000 - $17.00 for up to
Classification: 1400-1770, 3500-3810
Publications: DN01, DN02, DN04, DN05
Number of Insertions: 1- 5

Scheduling the 4 For 3 Combo
Client Type: P (Private Party) or C (Commercial)
Ad Type: L (Liner)
Special Rate: NONE
Classification: ANY
Publications: C4F3 (Under the Combo menu)
Number of Insertions: ANY

Scheduling a 6-Month House Ad (Real Estate)
Client Type: P (Private Party)
Ad Type: SD (Semi-Display)
Special Rate: REAL
Classification: 4000 - 4900
Publications: DN01
Ad Format: 2x2
Number of Insertions: 120-130

Adding the Free Big Nickel
Client Type: P (Private Party)
Ad Type: L (Liner)
Special Rate: NONE
Classification: ANY
Publications: DN01, DN02, DN04, DN05, DN07 + CBNA (Under the Combo menu)
Number of Insertions: 1-5

Classified Ad Credit Card Payments
Payment Mode: DN Visa
DN Mastercard
DN Discover
DN American Express
Authorize: CHECK BOX
Authorization: Enter the authorization # generated through the CC terminal

2.3. Adding Logos & Graphics Files

1. Open the artwork in Photoshop and ensure that it is a minimum of 3 inches wide. If prompted for an image resolution, set this at 300 dpi.

2. If the artwork is in color, make sure it is in CMYK.

3. Save the artwork as a JPEG, using the filename convention: "artworkname_C.jpg". Use "_C" if the artwork has color or "_BW" if the artwork is in black and white. Note: JPEG is the most reliable format to use in this application, and is highly recommended. The documentation claims that TIFF and EPS images will work, but don't count on it.

4. Save the file in AdsReadyToPaginate | Pages | PBSArtwork | Logos and Art | DN | Classified_Logos.

5. See Inserting Logos & Graphics for instructions on inserting the artwork into an ad.

Preparing Classified Attention Getters (DN)

1. Follow the instructions for preparing logos and graphics.

2. Save the file in AdsReadyToPaginate | Pages | PBSArtwork | Logos and Art | DN | EyeCatchers.

3. See Ad Formatting for instructions on inserting the attention getter into an ad.

3.1. Ad Scheduling Guidelines

CLASSIFIED LINE ADS (Classified Ads Module)

- All Locations

1. Under Publications, make the appropriate selection(s)
2. Select Ad Type Liner (L)
3. Select the insertion dates
4. In the Class. field, select a classification
5. Compose the ad in either the Ad | Order or Ad | Text tab

 

RETAIL DISPLAY

- All Locations – Retail Advertising

1. Select Publication. If all papers, choose Combo M01
2. Select the insertion date(s)
3. In the Product field, select LOCL
4. In the Section field, select from the available options
5. Enter the Column and Height information, or select an Ad Size if applicable
6. Enter color information if required

Note for all publications:
** For non-profit, change Ad Type to NP for correct rates.
** For frequency rates, change Ad Type to 4IS or 13IS for four or thirteen week insertions as appropriate.

- yournewspaper.com

1. Select Publication DS09, DS10 or DS11
2. Select the first insertion date for the month(s)
3. In the Product field, select WEB
4. In the Section field, select HOME
5. Select an Ad Size available

 

- Church Page

1. Select Publication(s)
2. Select the insertion date(s)
3. In the Product field, select LOCL
4. In the Section field, select CHUR (Church Directory)
5. Select the Ad Size CHURCH or DBLCHURCH
   

 

 

 

 

- National Advertisers – All Locations

1. Select Publication(s)
2. Select the insertion date(s)
3. In the Product field, select NATL
4. In the Section field, select from the available options
5. Enter the Column and Height information, or select an Ad Size if applicable
6. Enter color information if required

 

- Political Advertisers – All Locations

1. Select Publication(s)
2. Select the insertion date(s)
3. In the Product field, select POLI
4. In the Section field, select from the available options
5. Enter the Column and Height information, or select an Ad Size if applicable
6. Enter color information if required

- Obituaries – Courier News

1. Select Publication
2. Select the insertion date
3. In the Product field, select OBT
4. In the Section field, select OBIT
5. Select Ad Size UPTO300 or OVER300

** If you select a second paper, you must change the Ad Type to "PU" (Pickup) to get the correct rate for the additional paper. This ad type must ONLY be applied to the second paper.

 

- Misc. Tabloids

1. Select Publication DS07
2. Select the insertion date(s)
3. In the Product field, select LOCL
4. In the Section field, select the appropriate tabloid
5. Select an Ad Size available
6. Enter the correct rate or total cost under the Price heading

 

- Misc. Targeted Publications (Books, Magazines)

1. Select Publication DS05
2. Select the insertion date(s)
3. In the Product field, select LOCL
4. In the Section field, select the appropriate publication
5. Select an Ad Size available

- Scheduling a Retail Ad into a non-Delta South Publication

1. Select the client you wish to schedule the ad for.
2. In the Client | Profile tab, ensure that the entry in the Rate Card Type field corresponds to your location. If this field is blank, or incorrect, click on the adjacent Search icon and make the appropriate selection. Then, save the changes to the client profile by clicking on the Save icon.
3. Select the Insert New Order option in the Select Insert Mode window.
4. Select the publications according to the regular procedure. ***
5. When scheduling the ad, select ASIR or ASIC (Ads Sold Into Retail or Ads Sold Into Classified, respectively) in the Product field for any other locations' publication. Select the local display (LOCL) product for your publication only.
6. Save the ad for each publication in the order. Remember to change the Product field entry as required.

***In order to get the discounted rate for picking up all DS publications; instead of selecting each publication, choose Combo M01 – Delta South TMC Combo. Flashlight is automatically selected with the other publications.

 

 

 

INSERT SCHEDULING
- All Locations – Pre-Printed Inserts

1. Select Publication
2. Select the insertion date(s)
3. In the Product field, select INSE
4. In the Section field, select PPST (standard)
5. In the Size field, select INSERTS
6. Under the Price heading, enter the number of inserts in the Nb. Inserts field

CLASSIFIED DISPLAY (Display Ads Module)
- All Locations – Classified Advertising

1. Select Publication
2. Select the insertion date(s)
3. In the Product field, select CLDP
4. In the Section field, select CLAS
5. Enter the Column and Height information, or select an Ad Size if applicable
6. Enter color information if required

Note for all publications:
* For non-profit, change Ad Type to NP for correct rates.
* Frequency discounts are determined by the number of publication dates selected.

- Business Directory

1. Select Combo M01 (DS TMC Combo)
2. Select the insertion date(s)
3. In the Product field, select CLDP
4. In the Section field, select BDIR (Business Directory)
5. Select the Ad Size BD1X1.5 or BD1X3

- Legals (PCI Rate)

1. Select Publication
2. Select the insertion date(s)
3. In the Product field, select LEGL
4. In the Section field, select CLAS
5. Select Classification 0999
6. Enter the Column and Height information

- Legals (Per Word)

1. Select Publication
2. Select the insertion date(s)
3. In the Product field, select LEGA
4. In the Section field, select CLAS
5. Select Classification 0999
6. Enter the number of words in the field Nb. Inserts

3.2. Classification Conversions

CCTD Classifications PBS Classifications

• Adoptions.................................................................1243
• Auctions...................................................................1100
• Autos.......................................................................3500
• For Rent...................................................................4455
• For Sale...................................................................1130
• Help Wanted.............................................................1300
• Lost & Found.............................................................1235
• Notices.....................................................................1240
• Pets.........................................................................1440
• Real Estate...............................................................4800
• Services...................................................................3030
• Wanted.....................................................................1780
• Yard Sales................................................................1000
• Statewides................................................................1750

TCR Classifications PBS Classifications

• Auctions....................................................................1100
• Autos........................................................................3500
• For Rent....................................................................4455
• For Sale....................................................................1130
• Help Wanted..............................................................1300
• Notices......................................................................1240
• Real Estate................................................................4800
• Services....................................................................3030
• Wanted......................................................................1780
• Statewides.................................................................1750

PCDT Classifications PBS Classifications

• Auctions.....................................................................1100
• Autos.........................................................................3500
• For Rent.....................................................................4455
• For Sale.....................................................................1130
• Help Wanted...............................................................1300
• Notices.......................................................................1240
• Real Estate.................................................................4800
• Wanted.......................................................................1780
• Statewides..................................................................1750

4.1. Contract Rate Ad Scheduling

FREQUENCY CONTRACT RATES
-    Contract Set-Up
     1.    Under Rate Method, select Contract Type
     2.    In the Contract Type field, select AWM Frequency Retail (AWMFQRT)
     3.    In the Period Id / Period fields, select the desired frequency (4, 13, 26, or 52 weeks)
     4.    In the Volume Id / Value fields, select the desired number of products (1, 2, 3, 4, or 5 publications)
-    Ad Scheduling
     1.    Select all applicable publications (AW01, AW02, AW04-AW06)
     2.    Select the insertion date(s)
     3.    In the Product field, select LOCL for each publication
     4.    In the Section field, select either ASEC or BSEC for AW01 and AW02, and MAIN for AW04-AW06
     5.    Enter the Column and Height information
     6.    Enter color information if required
     7.    Click on the Calculator icon. When prompted whether a contract should apply, click on the Yes button

FRONT PAGE CONTRACT RATES
-    Contract Set-Up
     1.    Under Rate Method, select Contract Type
     2.    In the Contract Type field, select AWM Frequency Retail-FP (AWMFQRTFP)
     3.    In the Period Id / Period fields, select the desired frequency (4, 13, 26, or 52 weeks)
     4.    In the Volume Id / Value fields, select the desired number of products (1, 2, or 3 publications)
-    Ad Scheduling
     1.    Select all applicable publications (AW04-AW06)
     2.    Select the insertion date(s)
     3.    In the Product field, select LOCL for each publication
     4.    In the Section field, select MAIN for each publication
     5.    Enter the Column and Height information
     6.    Enter color information if required
     7.    Click on the Calculator icon. When prompted whether a contract should apply, click on the Yes button

ANNUAL BULK CONTRACT RATES
-    Contract Set-Up
     1.    Under Rate Method, select Contract Type
     2.    In the Contract Type field, select AWM Bulk Retail (AWMBULK)
     3.    In the Period Id / Period fields, select ANNUAL
     4.    In the Volume Id / Value fields, select the desired linage (200, 300, 500, or 1000 inches)
-    Ad Scheduling
     1.    Select all applicable publications (AW01, AW02, AW04-AW06)
     2.    Select the insertion date(s)
     3.    In the Ad Type field, select the number of products (1IS, 2IS, 3IS, 4IS, or 5IS)
     4.    In the Product field, select LOCL for each publication
     5.    In the Section field, select either ASEC or BSEC for AW01, AW02, and MAIN for AW04-AW06
     6.    Enter the Column and Height information
     7.    Enter color information if required
     8.    Click on the Calculator icon. When prompted whether a contract should apply, click on the Yes button

MARKETPLACE CONTRACT RATES
-    Contract Set-Up
     1.    Under Rate Method, select Contract Type
     2.    In the Contract Type field, select AWM Marketplace (AWMMARK)
     3.    In the Period Id / Period fields, select ANNUAL
     4.    In the Volume Id / Value fields, select the desired linage (1000, 2000, or 3000)
-    Ad Scheduling
     1.    Under Combos, select Area Wide Media Marketplace Combo (N01)
     2.    Select the insertion date(s) for each publication
     3.    In the Product field, select CLDP
     4.    In the Section field, select MARK
     5.    In the Class. field, select a classification
     6.    Enter the Column and Height information
     7.    Enter color information if required
     8.    Click on the Calculator icon. When prompted whether a contract should apply, click on the Yes button

MARKETPLACE BUSINESS & PROFESSIONAL DIRECTORY
-    Contract Set-Up
     1.    Under Rate Method, select Contract Type
     2.    In the Contract Type field, select AWM B&P Directory (AWMBPDIR)
     3.    In the Period Id / Period fields, select the desired frequency (6, 13, 26, or 52 weeks)
     4.    In the Volume Id / Value fields, select 99999
-    Ad Scheduling
     1.    Under Combos, select Area Wide Media Marketplace Combo (N01)
     2.    Select the insertion dates for each publication
     3.    In the Product field, select CLDP
     4.    In the Section field, select BDIR
     5.    In the Class. field, select a classification
     6.    Enter the ad dimensions and any color information
     7.    Click on the Calculator icon. When prompted whether a contract should apply, click on the Yes button

MARKETPLACE REAL ESTATE GUIDE
-    Contract Set-Up
     1.    Under Rate Method, select Contract Type
     2.    In the Contract Type field, select AWM Real Estate Guide (AWMREAL)
     3.    In the Period Id / Period fields, select 4 weeks
     4.    In the Volume Id / Value fields, select 99999
-    Ad Scheduling
     1.    Under Combos, select Area Wide Media Marketplace Combo (N01)
     2.    Select the insertion dates for each publication
     3.    In the Product field, select CLDP
     4.    In the Section field, select REAL
     5.    In the Class. field, select a real estate classification
     6.    Enter the ad dimensions
     7.    Click on the Calculator icon. When prompted whether a contract should apply, click on the Yes button

4.2. Classified Ad Scheduling Guidelines

CLASSIFIED LINE ADS (Classified Ads Module)
    
-    The Marketplace
     1.    Under Combos, select AWM Marketplace (CAWM)
     2.    Select the insertion dates for each publication
     3.    Select Ad Type Liner (L)
     4.    In the Class. Field, select a classification
     5.    Compose the ad in either the Ad | Order or Ad | Text tab

-    The Marketplace Call Back Ads (1/2 Price)
     1.    Under Combos, select AWM Marketplace (CAWM)
     2.    Select the insertion dates for each publication
     3.    Select Ad Type Liner (L)
     4.    In the Class. Field, select a classification
     5.    Compose the ad in either the Ad | Order or Ad | Text tab
     6.    In the Disc. Field, enter 50%

-    The Marketplace Free Ads (Employee and Free for Taking)
     1.    Under Combos, select AWM Marketplace (CAWM)
     2.    Select the insertion dates for each publication
     3.    Select Ad Type Liner (L)
     4.    In the Class. Field, select a classification
     5.    Compose the ad in either the Ad | Order or Ad | Text tab
     6.    Check the Free Ad box and select a reason code

-    Villager Journal
     1.    Under Publications, select Villager Journal (AW03)
     2.    Select the insertion date(s)
     3.    Select Ad Type Liner (L)
     4.    In the Class. Field, select a classification
     5.    Compose the ad in either the Ad | Order or Ad | Text tab

-    Villager Journal Free Ads (Employee and Free for Taking)
     1.    Under Publications, select Villager Journal (AW03)
     2.    Select the insertion date(s)
     3.    Select Ad Type Liner (L)
     4.    In the Class. Field, select a classification
     5.    Compose the ad in either the Ad | Order or Ad | Text tab
     6.    Check the Free Ad box and select a reason code

4.3. Display Ad Scheduling Guidelines

RETAIL DISPLAY (Display Ads Module)
-    The News
1.    Select Publication AW01
2.    Select the insertion date(s)
3.    In the Product field, select LOCL
4.    In the Section field, select ASEC (A Section)
5.    Enter the Column and Height information, or select an Ad Size
6.    Enter color information if required

-    The South Missourian News
1.    Select Publication AW02
2.    Select the insertion date(s)
3.    In the Product field, select LOCL
4.    In the Section field, select ASEC (A Section)
5.    Enter the Column and Height information, or select an Ad Size
6.    Enter color information if required

-    Villager Journal
1.    Select Publication AW03
2.    Select the insertion date(s)
3.    In the Product field, select LOCL
4.    In the Section field, select ASEC (A Section)
5.    Enter the Column and Height information, or select an Ad Size
6.    Enter color information if required

-    The News / The South Missourian News Combination (B Section)
1.    Under Combos, select Area Wide Media News-SMN Combo (N02)
2.    Select the insertion dates for each publication
3.    In the Product field, select LOCL
4.    In the Section field, select BSEC
5.    Enter the ad dimensions and any color information

-    The News / The South Missourian News A Section
1.    Under Combos, select Area Wide Media News-SMN Combo (N02)
2.    Select the insertion dates for each publication
3.    In the Product field, select LOCL
4.    In the Section field, select ASEC
5.    Enter the ad dimensions and any color information

-    Villager Journal / The News Combination
1.    Under Combos, select Area Wide Media VJ-News Combo (N03)
2.    Select the insertion dates for each publication
3.    In the Product field, select LOCL
4.    In the Section field, select ASEC
5.    Enter the ad dimensions and any color information

-    Church Directory (All Publications)
1.    Select Publication AW01, AW02, or AW03
2.    Select the insertion date(s)
3.    In the Product field, select LOCL
4.    In the Section field, select CHUR
5.    In the Ad Size field, select CDLIST if the client is a church, or CDBUS if the client is a business.

-    Miscellaneous Tabloids (i.e. 4H, Fulton County Hospital, etc.)
1.    Select Publication AW07
2.    Select the insertion date(s)
3.    In the Product field, select LOCL
4.    In the Section field, select MAIN
5.    Click on the Search icon adjacent to the Ad Size field and make the appropriate selection.
6.    Enter color information if required.
7.    Under the Price heading, manually enter the ad price in the appropriate field.

-    Process Magazines (i.e. Escape, Her, Health & Medicine, etc.)
1.    Select Publication AW08
2.    Select the insertion date(s)
3.    In the Product field, select LOCL
4.    In the Section field, select MAIN
5.    Click on the Search icon adjacent to the Ad Size field and make the appropriate selection.
6.    Enter color information if required.

-    Business Card Directory
1.    Select Publication AW08
2.    Select the insertion date(s)
3.    In the Product field, select LOCL
4.    In the Section field, select MAIN
5.    In the Ad Size field, select BCD
6.    Enter color information if required.

CLASSIFIED DISPLAY (Display Ads Module)
-    The Marketplace
1.    Under Combos, select Area Wide Media Marketplace Combo (N01)
2.    Select the insertion dates for each publication
3.    In the Ad Type field, leave as R if under 5", or select 5IN if over 5"
4.    In the Product field, select CLDP
5.    In the Section field, select MARK
6.    In the Class. field, select a classification
7.    Enter the ad dimensions and any color information

-    Villager Journal
1.    Select Publication AW03
2.    Select the insertion date(s)
3.    In the Product field, select CLDP
4.    In the Section field, select CLAS
5.    In the Class. field, select a classification
6.    Enter the ad dimensions and any color information

-    Villager Journal Pickup from The Marketplace
1.    Select Publication AW03
2.    Select the insertion date(s)
3.    In the Ad Type field, select Pick-Up Rate LOCL/CLDP (PU)
4.    In the Product field, select CLDP
5.    In the Section field, select CLAS
6.    In the Class. field, select a classification
7.    Enter the ad dimensions and any color information

-    Legal Ads (All Publications)
1.    Select Publication AW01, AW02, or AW03
2.    Select the insertion date(s)
3.    In the Product field, select LEGL
4.    In the Section field, select CLAS
5.    In the Class. Field, select classification 0999
6.    Enter the ad dimensions

PREPRINT INSERT SCHEDULING (Display Ads Module)
-    All Area Wide Media Publications
1.    Select Publication AW01, AW02, AW03, AW04, or AW05
2.    Select the insertion date(s)
3.    In the Product field, select INSE
4.    In the Section field, select PPST (Preprint – Standard)
5.    In the Size field, select from the available preprint sizes
6.    Under the Price heading, enter the number of inserts in the Nb. Inserts field

5.1. Contract Rate Ad Scheduling

Nevada Daily Mail / Weekend Herald Tribune / Fort Scott Tribune
-    Contract Set-Up (Client | Contract tab)
     1.    Under Rate Method, select Contract Type
     2.    In the Contract Type field, select MOKS Bulk Daily Pubs (MOKSDAILY)
     3.    Enter a short description in the Description field
     4.    Select a sales rep or sales manager in the Manager field
     5.    Select the contract Begin Date
     6.    In the Period Id / Period fields, select MONTHLY | 6 or 12
     7.    In the Volume Id / Value fields, select the desired minimum monthly linage (40, 64, 127, 253, 379, or 505 inches)
-    Ad Scheduling
     1.    Select the appropriate Publication or Combo
     2.    Select the insertion date(s)
     3.    In the Product field, select LOCL
     4.    In the Section field, select from the available options
     5.    Enter the Column and Height information
     6.    Enter color information if required
     7.    Click on the Calculator icon.  When prompted whether a contract should apply, click on the Yes button.
     8.    Click on the Save icon, and proceed with the next publication if entering multiple pubs.

Nevada News Shopper / Fort Scott Countryside
-    Contract Set-Up (Client | Contract tab)
     1.    Under Rate Method, select Contract Type
     2.    In the Contract Type field, select MOKS Bulk Shopper (MOKSSHOP)
     3.    Enter a short description in the Description field
     4.    Select a sales rep or sales manager in the Manager field
     5.    Select the contract Begin Date
     6.    In the Period Id / Period fields, select MONTHLY | 6 or 12
     7.    In the Volume Id / Value fields, select the desired minimum monthly linage (16, 25, 49, 97, 193, or 385 inches)
-    Ad Scheduling
     1.    Select Publication NV04
     2.    Select the insertion date(s)
     3.    In the Product field, select LOCL
     4.    In the Section field, select from the available options
     5.    Enter the Column and Height information
     6.    Enter color information if required
     7.    Click on the Calculator icon.  When prompted whether a contract should apply, click on the Yes button.

 

5.2. Classified Ad Scheduling Guidelines

CLASSIFIED LINE ADS (Classified Ads Module)

-    Nevada Daily Mail / Weekend Herald Tribune
1.    Under Publications, select NV01 and NV02
2.    Select Ad Type Liner (L)
3.    Select the insertion dates
4.    In the Class. field, select a classification
5.    Compose the ad in either the Ad | Order or Ad | Text tab

-    Fort Scott Tribune / Weekend Herald Tribune
1.    Under Publications, select NV02 and NV03
2.    Select Ad Type Liner (L)
3.    Select the insertion dates
4.    In the Class. field, select a classification
5.    Compose the ad in either the Ad | Order or Ad | Text tab

-    Nevada News / Fort Scott Countryside
1.    Under Publications, select NV04
2.    Select Ad Type Liner (L)
3.    Select the insertion date(s)
4.    In the Class. field, select a classification
5.    Compose the ad in either the Ad | Order or Ad | Text tab


YARD SALE ADS (Classified Ads Module)

-    Nevada Daily Mail, Fort Scott Tribune,  Weekend Herald Tribune
1.    Under Publications, make the appropriate selection(s)
2.    Select Ad Type Liner (L)
3.    In the Sp. Rate field, select YARD
4.    Select the insertion date(s)
5.    In the Class. field, select 1000
6.    In the Ad | Text tab Format field, select the applicable ad size
7.    Compose the ad in either the Ad | Order or Ad | Text tab

-    Nevada News / Fort Scott Countryside
1.    Under Publications, make the appropriate selection(s)
2.    Select Ad Type Liner (L)
3.    In the Sp. Rate field, select YARD
4.    Select the insertion date(s)
5.    In the Class. field, select 1000
6.    In the Ad | Text tab Format field, select the applicable ad size
7.    Compose the ad in either the Ad | Order or Ad | Text tab
8.    Click on the Options button, and select YARD SALE ITEMS FOR SALE
9.    In the Multiplier column, enter the number of items in the ad

5.3. Display Ad Scheduling Guidelines

RETAIL DISPLAY (Display Ads Module)

-    Nevada Daily Mail (Tue-Fri)
     1.    Select Publication NV01
     2.    Select the insertion date(s)
     3.    In the Product field, select LOCL
     4.    In the Section field, select from the available options
     5.    Enter the Column and Height information, or select a Size if applicable
     6.    Enter color information if required

-    The Fort Scott Tribune (Tue-Fri)
     1.    Select Publication NV03
     2.    Select the insertion date(s)
     3.    In the Product field, select LOCL
     4.    In the Section field, select from the available options
     5.    Enter the Column and Height information, or select a Size if applicable
     6.    Enter color information if required

-    Weekend Herald Tribune (Saturday only)
     1.    Select Publication NV02
     2.    Select the insertion date(s)
     3.    In the Product field, select LOCL
     4.    In the Section field, select from the available options
     5.    Enter the Column and Height information, or select a Size if applicable
     6.    Enter color information if required

-    Nevada Daily Mail & Weekend Herald Tribune (Tue-Sat)
     1.    Select Insert Order
     2.    Click on Pub. Selection and under Combos, select F01
     3.    Select the insertion dates for each publication
     4.    In the Product field, select LOCL
     5.    In the Section field, select from the available options
     6.    Enter the Column and Height information, or select a Size if applicable
     7.    Enter color information if required

-    Fort Scott Tribune & Weekend Herald Tribune (Tue-Sat)
     1.    Select Insert Order
     2.    Click on Pub. Selection and under Combos, select  F02
     3.    Select the insertion dates for each publication
     4.    In the Product field, select LOCL
     5.    In the Section field, select from the available options
     6.    Enter the Column and Height information, or select a Size if applicable
     7.    Enter color information if required

-    The Nevada News / Fort Scott Countryside (TMC)
     1.    Select Publication NV04
     2.    Select the insertion date(s), Wednesdays only
     3.    In the Product field, select LOCL
     4.    In the Section field, select MAIN
     5.    Enter the Column and Height information, or select a Size if applicable
     6.    Enter color information if required

-    Applying a Multi-Publication Discount ($0.50/pci)
     1.    Schedule the order according to the regular procedure
     2.    Under the Price heading in the Ad | Order tab, click on the Search icon adjacent to the Misc. 1 field.
     3.    Select Retail Ad Discount (RAD)
     4.    The discount will automatically be applied when the ad is saved

-    Business Builder Advertising (Nevada Daily Mail, Fort Scott Tribune, Weekend Herald Tribune)
     1.    Select Insert Order
     2.    Select the appropriate Combo (F01 or F02)
     3.    Select the insertion dates (entire month)
     4.    Select Ad Type Business Builder (BB)
     5.    In the Product field, select LOCL
     6.    In the Section field, select from the available options
     7.    Enter the Column and Height information
     8.    Enter color information if required

-    National Advertisers (Nevada Daily Mail, The Fort Scott Tribune, Weekend Herald Tribune)
     1.    Select the appropriate Publication or Combo
     2.    Select the insertion date(s)
     3.    In the Product field, select NATL
     4.    In the Section field, select from the available options
     5.    Enter the Column and Height information
     6.    Enter color information if required

-    Agency Advertisers (Nevada Daily Mail, The Fort Scott Tribune, Weekend Herald Tribune)
     1.    Select appropriate Publication or Combo
     2.    Select the insertion date(s)
     3.    Select Ad Type AGEN
     4.    In the Product field, select LOCL
     5.    In the Section field, select from the available options
     6.    Enter the Column and Height information
     7.    Enter color information if required

-    Church Page (Nevada Daily Mail, Fort Scott Tribune)
     1.    Select the appropriate Publication(s)
     2.    Select the insertion date(s), Fridays only
     3.    In the Product field, select LOCL
     4.    In the Section field, select CHUP
     5.    Enter the Column and Height information
     6.    Enter color information if required

-    Senior Page (Nevada Daily Mail, Fort Scott Tribune)
     1.    Select the appropriate Publication(s)
     2.    Select the insertion date(s), Fridays only
     3.    In the Product field, select LOCL
     4.    In the Section field, select SENR
     5.    Enter the Column and Height information
     6.    Enter color information if required

-    Community Calendar (Nevada Daily Mail, The Fort Scott Tribune, Weekend Herald Tribune)
     1.    Select the appropriate Publication or Combo
     2.    Select the insertion date(s)
     3.    In the Product field, select LOCL
     4.    In the Section field, select COMM
     5.    Enter the Column and Height information

-    Commemorative Ad  (Nevada Daily Mail, Fort Scott Tribune, Weekend Herald Tribune)
     1.    Select the appropriate Publication(s)
     2.    Select the insertion date(s)
     3.    In the Product field, select LOCL
     4.    In the Section field, select from the available options
     5.    In the Size field, select MOKS Commemorative Ad (COMM-MOKS)

-    Client-Based Pricing for Realtors, Auctioneers, and Churches
     (The Fort Scott Tribune, Weekend Herald Tribune)
     1.    Select the appropriate Publication or Combo
     2.    Select the insertion date(s)
     3.    Select Ad Type Client Based Pricing (CBP)
     4.    In the Product field, select LOCL
     5.    In the Section field, select from the available options
     6.    Enter the Column and Height information
     7.    Enter color information if required

-    nevadadailymail.com
     1.    Select Publication NV05
     2.    Select one insertion date per scheduled month
     3.    In the Product field, select LOCL
     4.    In the Section field, select MAIN
     5.    In the Size field, select either LEADER or RECTANGLE

-    FStribune.com
     1.    Select Publication NV06
     2.    Select one insertion date per scheduled month
     3.    In the Product field, select LOCL
     4.    In the Section field, select MAIN
     5.    In the Size field, select either LEADER or RECTANGLE
   
-    At Your Service Business & Service Card Directory
     1.    Select Publication NV07
     2.    Select the insertion date
     3.    In the Product field, select LOCL
     4.    In the Section field, select MAIN
     5.    In the Size field, select either BDCARD, BD1-2V, or BDFULL

-    Full Page Automotive Ad Special (The Nevada News / Fort Scott Countryside)
     1.    Select Publication NV04
     2.    Select 2 insertion dates per month, Wednesdays only
     3.    In the Product field, select LOCL
     4.    In the Section field, select MAIN
     5.    In the Size field, select AUTOFULL


CLASSIFIED DISPLAY (Display Ads Module)

-    Nevada Daily Mail (Tue-Fri)
     1.    Select Publication NV01
     2.    Select the insertion date(s)
     3.    In the Product field, select CLDP
     4.    In the Section field, select CLAS
     5.    In the Class. field, select a classification
     6.    Enter the Column and Height information, or select a Size if applicable
     7.    Enter color information if required

-    The Fort Scott Tribune (Tue-Fri)
     1.    Select Publication NV03
     2.    Select the insertion date(s)
     3.    In the Product field, select CLDP
     4.    In the Section field, select CLAS
     5.    In the Class. field, select a classification
     6.    Enter the Column and Height information, or select a Size if applicable
     7.    Enter color information if required

-    Weekend Herald Tribune (Saturday only)
     1.    Select Publication NV02
     2.    Select the insertion date(s), Saturdays only
     3.    In the Product field, select CLDP
     4.    In the Section field, select CLAS
     5.    In the Class. field, select a classification
     6.    Enter the Column and Height information, or select a Size if applicable
     7.    Enter color information if required

-    Nevada Daily Mail & Weekend Herald Tribune (Tue-Sat)
     1.    Select Insert Order
     2.    Click on Pub. Selection and under Combos, select F01
     3.    Select the insertion dates for each publication
     4.    In the Product field, select CLDP
     5.    In the Section field, select CLAS
     6.    In the Class. field, select a classification
     7.    Enter the Column and Height information, or select a Size if applicable
     8.    Enter color information if required

-    Fort Scott Tribune & Weekend Herald Tribune (Tue-Sat)
     1.    Select Insert Order
     2.    Click on Pub. Selection and under Combos, select F02
     3.    Select the insertion dates for each publication
     4.    In the Product field, select LOCL
     5.    In the Section field, select CLAS
     6.    In the Class. field, select a classification
     7.    Enter the Column and Height information, or select a Size if applicable
     8.    Enter color information if required

-    Business Builder (Nevada Daily Mail, The Fort Scott Tribune, Weekend Herald Tribune)
     1.    Select Insert Order
     2.    Select the appropriate Combo (F01 or F02)
     3.    Select the insertion dates (entire month)
     4.    Select Ad Type BB
     5.    In the Product field, select CLDP
     6.    In the Section field, select CLAS
     7.    In the Class. field, select a classification
     8.    Enter the Column and Height information
     9.    Enter color information if required

-    National Advertisers (Nevada Daily Mail, The Fort Scott Tribune, Weekend Herald Tribune)
     1.    Select the appropriate Publication or Combo
     2.    Select the insertion date(s)
     3.    Select Ad Type NATL
     4.    In the Product field, select CLDP
     5.    In the Section field, select CLAS
     6.    In the Class. field, select a classification
     7.    Enter the Column and Height information
     8.    Enter color information if required

-    Agency Advertisers (The Nevada News, The Fort Scott Tribune, Weekend Herald Tribune)
     1.    Select the appropriate Publication or Combo
     2.    Select the insertion date(s)
     3.    Select Ad Type AGEN
     4.    In the Product field, select CLDP
     5.    In the Section field, select CLAS
     6.    In the Class. field, select a classification
     7.    Enter the Column and Height information
     8.    Enter color information if required

-    Legal Advertising (The Nevada News, The Fort Scott Tribune, Weekend Herald Tribune)
     1.    Select the appropriate Publication or Combo
     2.    Select the insertion date(s)
     3.    In the Product field, select LEGL
     4.    In the Section field, select CLAS
     5.    In the Class. field, select 0999
     6.    Enter the Column and Height information


PREPRINT INSERT SCHEDULING (Display Ads Module)

-    Nevada Daily Mail, Weekend Herald Tribune, The Fort Scott Tribune, The Nevada News/Countryside
     1.    Select Publication NV01, NV02, NV03 or NV04
     2.    Select the insertion date(s)
     3.    In the Product field, select INSE
     4.    In the Section field, select Preprint – Tab (PPTB)
     5.    In the Size field, select from the available preprint sizes
     6.    Under the Price heading, enter the number of inserts in the Nb. Inserts field

6.1. Contract Rate Ad Scheduling

Mountain Home News, The Patriot, Glenns Ferry Gazette Frequency Contracts
  -    Contract Set-Up (Client | Contract tab)
     1.    Under Rate Method, select Contract Type
     2.    In the Contract Type field, select MHN Frequency (MHNFREQ)
     3.    Enter a short description in the Description field
     4.    Select a sales rep or sales manager in the Manager field
     5.    Select the contract Begin Date
     6.    In the Period Id / Period fields, select WEEKLY | 12, 26 or 52
     7.    In the Volume Id / Value fields, select the desired minimum weekly linage (1, 33, 66, 99, or 129   inches)
  -    Ad Scheduling
     1.    Select Publication MH01, MH03, or MH04
     2.    Select the insertion date(s)
     3.    In the Product field, select LOCL
     4.    In the Section field, select from the available options
     5.    Enter the Column and Height information
     6.    Enter color information if required
     7.    Click on the Calculator icon.  When prompted whether a contract should apply, click on the Yes   button.
     8.    Click on the Save icon, and proceed with the next publication if entering multiple pubs.

Mountain Home News Real Estate Guide
  -    Contract Set-Up (Client | Contract tab)
     1.    Under Rate Method, select Contract Type
     2.    In the Contract Type field, select MHNREG (MHN Real Estate Guide)
     3.    Enter a short description in the Description field
     4.    Select a sales rep or sales manager in the Manager field
     5.    Select the contract Begin Date
     6.    In the Period Id / Period fields, select ANNUAL | 1
     7.    In the Volume Id / Value fields, select 12 (insertions)
  -    Ad Scheduling
     1.    Select Publication MH06
     2.    Select the insertion date(s)
     3.    In the Product field, select LOCL
     4.    In the Section field, select REAL
     5.    In the Ad Size field, select either FULL, 1/2, 1/4, or 1/8 page
     6.    Enter color information if required
     7.    Click on the Calculator icon.  When prompted whether a contract should apply, click on the Yes button.

6.2. Classified Ad Scheduling Guidelines

Classified Line Ads (Classified Ads Module)

-    Mountain Home News, The Patriot, and mountainhomenews.com
     1.    Under Packages, select M01LINER
     2.    Select Ad Type Liner (L)
     3.    Select the insertion date(s) for each publication
     4.    In the Class. Field, select a classification
     5.    Compose the ad in either the Ad | Order or Ad | Text tab

-    The Glenns Ferry Gazette
     1.    Under Publications, select MH04
     2.    Select Ad Type Liner (L)
     3.    Select the insertion date(s)
     4.    In the Class. Field, select a classification
     5.    Compose the ad in either the Ad | Order or Ad | Text tab

Legal Advertising (Classified Ads Module)

-    Mountain Home News (Non-Tabulated)
     1.    Under Publications, select MH01
     2.    Select Ad Type Liner (L)
     3.    Select the insertion date(s)
     4.    In the Class. Field, select classification 0999
     5.    Compose the ad in either the Ad | Order or Ad | Text tab*

* If the ad is more than one column, change the Width setting located at the upper right-hand corner in the Ad | Text tab to the desired number of columns.

-    Mountain Home News (Tabulated)
     1.    Under Publications, select MH01
     2.    Select Ad Type Semi-Display (SD)
     3.    Select the insertion date(s)
     4.    In the Class. Field, select classification 0999
     5.    Compose the ad in either the Ad | Order or Ad | Text tab*

* If the ad is more than one column, change the Width setting located at the upper right-hand corner in the Ad | Text tab to the desired number of columns.

6.3. Display Ad Scheduling Guidelines

RETAIL DISPLAY (Display Ads Module)
-    Mountain Home News
     1.    Select Publication MH01
     2.    Select the insertion date(s)
     3.    In the Product field, select LOCL
     4.    In the Section field, select from the available options
     5.    Enter the Column and Height information, or select an Ad Size if applicable
     6.    Enter color information if required

-    Family Line Shopper
     1.    Select Publication MH02
     2.    Select the insertion date(s)
     3.    In the Product field, select LOCL
     4.    In the Section field, select from the available options
     5.    Enter the Column and Height information, or select an Ad Size if applicable
     6.    Enter color information if required

-    The Patriot
     1.    Select Publication MH03
     2.    Select the insertion date(s)
     3.    In the Product field, select LOCL
     4.    In the Section field, select from the available options
     5.    Enter the Column and Height information, or select an Ad Size if applicable
     6.    Enter color information if required

-    Glenns Ferry Gazette
     1.    Select Publication MH04
     2.    Select the insertion date(s)
     3.    In the Product field, select LOCL
     4.    In the Section field, select from the available options
     5.    Enter the Column and Height information, or select an Ad Size if applicable
     6.    Enter color information if required

-    mountainhomenews.com
     1.    Select Publication MH05
     2.    Select one insertion date per scheduled month
     3.    In the Product field, select LOCL
     4.    In the Section field, select HOME
     5.    In the Ad Size field, select either LEADER, RECTANGLE, or TILE


-    MHN Real Estate Guide (Open Rate)
     1.    Select Publication MH06
     2.    Select the insertion date(s)
     3.    In the Product field, select LOCL
     4.    In the Section field, select REAL
     5.    In the Ad Size field, select either FULL, 1/2, 1/4, or 1/8 page

-    Business Directory (Mountain Home News, The Patriot)
     1.    Select Publication MH01, MH03, or both
     2.    Select the insertion date(s)
     3.    In the Product field, select LOCL
     4.    In the Section field, select BDIR
     5.    In the Ad Size field, select either 1X2 or 2X2
     6.    Enter color information if required

-    National Advertisers (Mountain Home News, The Patriot, Glenns Ferry Gazette)
     1.    Select the appropriate Publication(s)
     2.    Select the insertion date(s)
     3.    In the Product field, select NATL
     4.    In the Section field, select from the available options
     5.    Enter the Column and Height information
     6.    Enter color information if required

-    MLS Member Rates (Mountain Home News, The Patriot)
     1.    Select t Publication MH01, MH03, or both
     2.    Select the insertion date(s)
     3.    Select Ad Type REAL*
     4.    In the Product field, select LOCL
     5.    In the Section field, select from the available options
     6.    Enter the Column and Height information
     7.    Enter color information if required

* If both MH01 and MH03 are selected, change the MH03 Ad Type to PU instead of REAL to generate  the pickup rate

-    The Patriot, Glenns Ferry Gazette Pickup Rates
     1.    Select Publication MH03 or MH04
     2.    Select the insertion date(s)
     3.    Select At Type PU
     4.    In the Product field, select LOCL
     5.    In the Section field, select from the available options
     6.    Enter the Column and Height information, or select an Ad Size if applicable
     7.    Enter color information if required


CLASSIFIED DISPLAY (Display Ads Module)
-    Mountain Home News
     1.    Select Publication MH01
     2.    Select the insertion date(s)
     3.    In the Product field, select CLDP
     4.    In the Section field, select CLAS
     5.    In the Class. field, select a classification
     6.    Enter the Column and Height information, or select an Ad Size if applicable
     7.    Enter color information if required

-    Family Line Shopper
     1.    Select Publication MH02
     2.    Select the insertion date(s)
     3.    In the Product field, select CLDP
     4.    In the Section field, select CLAS
     5.    In the Class. field, select a classification
     6.    Enter the Column and Height information, or select an Ad Size if applicable
     7.    Enter color information if required

-    The Patriot
     1.    Select Publication MH03
     2.    Select the insertion date(s)
     3.    In the Product field, select CLDP
     4.    In the Section field, select CLAS
     5.    In the Class. field, select a classification
     6.    Enter the Column and Height information, or select an Ad Size if applicable
     7.    Enter color information if required

-    Glenns Ferry Gazette
     1.    Select Publication MH04
     2.    Select the insertion date(s)
     3.    In the Product field, select CLDP
     4.    In the Section field, select CLAS
     5.    In the Class. field, select a classification
     6.    Enter the Column and Height information, or select an Ad Size if applicable
     7.    Enter color information if required

PREPRINT INSERT SCHEDULING (Display Ads Module)
-    Mountain Home News, Family Line Shopper, The Patriot, Glenns Ferry Gazette
     1.    Select Publication MH01, MH02, MH03 or MH04
     2.    Select the insertion date(s)
     3.    In the Product field, select INSE
     4.    In the Section field, select PPMN (mini), PPTB (tab), or PPTB (standard)
     5.    In the Size field, select from the available preprint sizes
     6.    Under the Price heading, enter the number of inserts in the Nb. Inserts field

7.1. Classification Conversions

State Gazette Classifications                                      PBS Classifications

 

• 036 Super Savers.................................................................. 1219
• 037 Miscellaneous Services................................................. 3270
• 100 Legals..................................................................... 0999
• 120 Statewide.................................................................. 1750
• 130 In Memory................................................................ 1230
• 150 Card of Thanks............................................................... 1200
• 160 Happy Birthdays......................................................... 1225
• 170 Special Notice............................................................ 1240
• 180 Yard Sales..................................................................... 1000
• 181 Sales........................................................................ 1130
• 185 Estate Sales............................................................... 1110
• 200 Bazaar & Crafts.......................................................... 1660
• 210 Business Services............................................................ 3030
• 211 Sports...................................................................... 1740
• 250 Personals ..................................................................1245
• 300 Lost & Found ............................................................1235
• 340 Drivers Needed ..........................................................1305
• 350 Help Wanted .............................................................1300
• 351 Help Wanted SALES ...................................................1304
• 352 Help Wanted MEDICAL ...................................................1301
• 360 Business Opportunities ..................................................1365
• 399 Daycare/Babysitting .........................................................3050
• 400 Work Wanted .............................................................1355
• 401 Home Improvement .....................................................3260
• 450 Want to Buy ..............................................................1780
• 500 Auction ....................................................................1100
• 520 Farm Equipment .........................................................1400
• 530 Building Materials ......................................................1550
• 531 Buildings—Metal ........................................................1551
• 549 FREE FREE FREE ......................................................1215
• 550 Articles for Sale .........................................................1570
• 551 Musical ....................................................................1710
• 560 Things to Eat .............................................................1625
• 600 Appliances for Sale ......................................................1520
• 650 Furniture for Sale ........................................................1630
• 700 Watercraft for Sale ......................................................3770
• 710 Pets to Give Away ........................................................1219
• 720 Pets for Sale ..............................................................1440
• 730 Livestock for Sale .......................................................1430
• 780 Cycles .....................................................................3730
• 790 RV's Camping ...........................................................3830
• 800 Autos ....................................................................3500
• 810 Trucks .....................................................................3600
• 820 Vans .......................................................................3700
• 849 Commercial Prop. for Rent .............................................4435
• 850 Real Estate for Rent .....................................................4300
• 860 Mobile Home for Rent ..................................................4400
• 880 Apartment for Rent ......................................................4105
• 890 Duplex for Rent ..........................................................4200
• 900 Real Estate Wanted ......................................................4850
• 930 Real Estate for Sale ......................................................4905
• 931 Commercial Prop. for Sale ..............................................4600
• 935 Land for Sale ..............................................................4700
• 945 Land for Lease ...........................................................4420
• 980 Mobile Homes for Sale .................................................4500
• 990 Money to Lend ...........................................................5000

7.2. Contract Rate Ad Scheduling

State Gazette (incl. Dyersburg News) Bulk Contracts
  -    Contract Set-Up (Client | Contract tab)
     1.    Under Rate Method, select Contract Type
     2.    In the Contract Type field, select DB Bulk (DBABULKRT, DBABULKCL or DBABULKINS)
     3.    Enter a short description in the Description field
     4.    Select a sales rep or sales manager in the Manager field
     5.    Select the contract Begin Date
     6.    In the Period Id / Period fields, select ANNUAL
     7.    In the Volume Id / Value fields, select the desired minimum yearly lineage or inserts

  -    Ad Scheduling
     1.    Select Publication DB01
     2.    Select the insertion date(s)
     3.    In the Product field, select LOCL or INSE
     4.    In the Section field, select from the available options
     5.    Enter the Column and Height information or enter Nb. Inserts
     6.    Enter color information if required
     7.    Click on the Calculator icon.  When prompted whether a contract should apply, click on the Yes   button.
     8.    Click on the Save icon, and proceed with the next publication if entering multiple pubs.

7.3. Classified Ad Scheduling Guidelines

CLASSIFIED LINE ADS (Classified Ads Module)

-    Dyersburg State Gazette (incl. Dyersburg News)
1.    Under Publications, select DB01
2.    Select Ad Type Liner (L)
3.    Select the insertion dates
4.    In the Class. field, select a classification
5.    Compose the ad in either the Ad | Order or Ad | Text tab

* For National liner rates, change Special Rate Code to NATL on Ad | Order tab

LOST & FOUND ADS

- Dyersburg State Gazette (incl. Dyersburg News)
1.    Under Packages, select DB01LTFD
2.    Select Ad Type Liner (L)
3.    Select the insertion date(s)
4.    In the Class. field, select 1235 or 1236
5.    Compose the ad in either the Ad | Order or Ad | Text tab

LEGAL ADS (Classified Ads Module)

-    Dyersburg State Gazette (incl. Dyersburg News) (Tabulated) – Commercial Clients (C) Only
1.    Under Publications, select DB01
2.    Select Ad Type Semi-Display (SD)
3.    Select the insertion date(s)
4.    In the Class. Field, select classification 0999
5.    Compose the ad in either the Ad | Order or Ad | Text tab*

* If the ad is more than one column, change the Width setting located at the upper right-hand corner in the Ad | Text tab to the desired number of columns.

FREE ADS

-    Dyersburg State Gazette (incl. Dyersburg News) Free Ads (Free for Taking) – Private Party Clients (P) Only
1.    Under Packages, select DB02FREE
2.    Select the insertion date(s)
3.    Select Ad Type Liner (L)
4.    In the Class. Field, select classification 1215
5.    Compose the ad in either the Ad | Order or Ad | Text tab

-    Dyersburg State Gazette (incl. Dyersburg News) Free Ads (Super Saver) – Private Party Clients (P) Only
1.    Under Packages, select DB02SUPR
2.    Select the insertion date(s)
3.    Select Ad Type Liner (L)
4.    In the Class. Field, select classification accordingly
5.    Compose the ad in either the Ad | Order or Ad | Text tab

GARAGE SALES

-    Dyersburg State Gazette (incl. Dyersburg News) – Private Party Clients (P) Only
1.    Under Publications, select DB01
2.    Select the insertion date(s)
3.    Select Ad Type Semi-Display (SD)
4.    In the Class. Field, select classification 1000
5.    Change Ad Format to GS1X2 or GS2X2 under the Ad | Text tab, adding a border
6.    Compose the ad in either the Ad | Order or Ad | Text tab

DISPLAY ADS (Classified Module)

- Dyersburg State Gazette (incl. Dyersburg News)
1.    Under Publications, select DB01
2.    Select the insertion date(s)
3.    Select Ad Type Semi-Display (SD)
4.    In the Class. Field, select classification accordingly
5.    Compose the ad in either the Ad | Order or Ad | Text tab

* For 3 Day Rate or 5 Day Rate, instead of selecting DB01, choose Package DB3DCD (3 Days Daily), DB3DCW (3 Days w/ Wednesday) or DB5CSD (5 Days).

* For National or Non-Profit rates, change Special Rate Card to NPFT (Non-Profit) or NATL (National).

7.4. Display Ad Scheduling Guidelines

RETAIL DISPLAY (Display Ads Module)
-    Dyersburg State Gazette (Incl. Dyersburg News)
     1.    Select Publication DB01
     2.    Select the insertion date(s)
     3.    In the Product field, select LOCL
     4.    In the Section field, select from the available options
     5.    Enter the Column and Height information, or select an Ad Size if applicable
     6.    Enter color information if required

* For non-profit, change Ad Type to NP or NP5D (non-profit 5 day) for correct rates.
* Front page ads will rate using Ad Type FP.
* 5 Day State Gazette & Dyersburg News Combo ads should use Ad Type 5DR.
* State Gazette 3-Day Combo Package will rate using Ad Type 3IS (3 Issues) or 3ISW (3 Issues with Wednesday).

-    Dyersburg News Only
     1.    Select Publication DB02
     2.    Select the insertion date(s)
     3.    In the Product field, select LOCL
     4.    In the Section field, select from the available options
     5.    Enter the Column and Height information, or select an Ad Size if applicable
     6.    Enter color information if required

-    stategazette.com
     1.    Select Publication DB03
     2.    Select the first insertion date for the month(s)
     3.    In the Product field, select WEB
     4.    In the Section field, select MAIN
     5.    Select an Ad Size available
     6.    Under the Price heading, enter the number of impressions in the Nb. Inserts field

* If both DB01 and DB03 are selected, change the DB03 Ad Type to PU instead of R to generate the pickup rate.

-    National Advertisers (State Gazette)
     1.    Select Publication DB01
     2.    Select the insertion date(s)
     3.    In the Product field, select NATL
     4.    In the Section field, select from the available options
     5.    Enter the Column and Height information
     6.    Enter color information if required

-    Obituaries
     1.    Select Publication DB01
     2.    Select the insertion date
     3.    In the Product field, select OBIT
     4.    In the Section field, select OBIT
     5.    Select Ad Size WORDCH
     6.    Under the Price heading, enter the number words in the Nb. Inserts field

-    Special Sections (e.g. Progress)
     1.    Select Publication DB01
     2.    Select the insertion date
     3.    In the Product field, select LOCL
     4.    In the Section field, select PROG
     5.    Select appropriate Ad Size

-    Church Page                                                                                                                                                                      
     1.    Select Publication DB01
     2.    Select the insertion date
     3.    In the Product field, select LOCL
     4.    In the Section field, select CHUP                                                                                                                          
     5.    Select Ad Size CPCLIST

-    DB Real Estate Guide (Open Rate)
     1.    Select Publication DB05
     2.    Select the insertion date(s)
     3.    In the Product field, select LOCL
     4.    In the Section field, select REAL
     5.    Select an Ad Size available

* For the Realtor Rate, change Ad Type to REAL.

-    Misc. Targeted Publications (Books, Magazines)
     1.    Select Publication DB05
     2.    Select the insertion date(s)
     3.    In the Product field, select LOCL
     4.    In the Section field, select the appropriate publication
     5.    Select an Ad Size available

-    Misc. Tabloids
     1.    Select Publication DB06
     2.    Select the insertion date(s)
     3.    In the Product field, select LOCL
     4.    In the Section field, select the appropriate tabloid
     5.    Select an Ad Size available
     6.    Enter the correct rate or total cost under the Price heading

-    Dyersburg FYI
     1.    Select Publication DB07
     2.    Select the insertion date(s)
     3.    In the Product field, select MPP
     4.    In the Section field, select MARK     5.    Select Ad Size MPBASIC
     6.    For position, select Option MHPS, MCAS, MHRR or MCRR under Price heading.

-    Scheduling a Retail Ad into a non-Dyersburg Publication
     1.    Select the client you wish to schedule the ad for.
     2.    In the Client | Profile tab, ensure that the entry in the Rate Card Type field corresponds to your location. If this field is blank, or incorrect, click on the adjacent Search icon and make the appropriate selection. Then, save the changes to the client profile by clicking on the Save icon.
     3.    Select the Insert New Order option in the Select Insert Mode window.
     4.    Select the publications according to the regular procedure.
     5.    When scheduling the ad, select ASIR in the Product field for non-Dyersburg publications only. Select the local display (LOCL) product for any Dyersburg publications included in the order.
     6.    Save the ad for each publication in the order. Remember to change the Product field entry as required.

CLASSIFIED DISPLAY (Display Ads Module)
-    Dyersburg State Gazette (Incl. Dyersburg News)
     1.    Select Publication DB01
     2.    Select the insertion date(s)
     3.    In the Product field, select CLDP
     4.    In the Section field, select CLAS
     5.    In the Class. field, select a classification
     6.    Enter the Column and Height information, or select an Ad Size if applicable
     7.    Enter color information if required

* For non-profit, change Ad Type to NP or NP5D for correct rates.
* Commemorative ads will rate using Ad Type COMM and the appropriate Ad Size selected.
* 5 Day State Gazette & Dyersburg News Combo ads should use Ad Type 5DR.
* State Gazette 3-Day Combo Package will rate using Ad Type 3IS (3 Issues) or 3ISW (3 Issues with Wednesday).

-    Service Guide
     1.    Select Publication DB01
     2.    Select the insertion date(s)
     3.    In the Product field, select CLDP
     4.    In the Section field, select BDIR
     5.    Select an Ad Size available
     6.    Change Ad Type from R to 30DR
     7.    Enter color information if required
     8.    After saving, select the 2^nd publication date & change the Ad Type to NC30

PREPRINT INSERT SCHEDULING (Display Ads Module)
-    Dyersburg State Gazette
     1.    Select Publication DB01
     2.    Select the insertion date(s)
     3.    In the Product field, select INSE
     4.    In the Section field, select PPST (standard)
     5.    In the Size field, select from the available preprint sizes
     6.    Under the Price heading, enter the number of inserts in the Nb. Inserts field

8.1. Classification Conversions

VNI Classifications PBS Classifications

 

• 001 Adoptions..................................................................... 1243
• 002 Personals........................................................................ 1245
• 003 Lost & Found..................................................................  1235
• 004 Business Opportunity................................................... 1365
• 006 Childcare......................................................................... 3050
• 009 Garage Sales............................................................... 1000
• 010 Legals............................................................................... 0999
• 011 Help Wanted...................................................................  1300
• 012 Want to Work.............................................................. 1355
• 014 Pets & Supplies............................................................... 1440
• 015 Want to Buy..................................................................... 1785
• 016 Articles for Sale.............................................................. 1570
• 017 Produce for Sale.......................................................... 1620
• 018 Want to Rent................................................................... 4470
• 019 Motorcycles for Sale ......................................................3730
• 021 Mobile Homes for Sale...................................................4500
• 022 Mobile Homes for Rent....................................................4400
• 023 Campers for Sale.............................................................3750
• 024 Farm Land for Rent..........................................................4420
• 026 Cars for Sale.................................................................3500
• 027 Trailers.............................................................................3760
• 028 Trucks/Vans for Sale....................................................3600
• 029 Boats for Sale...................................................................3770
• 039 Duplexes for Rent............................................................4200
• 040 Lots for Rent....................................................................4415
• 041 Commercial Property for Rent.......................................4435
• 042 Commercial Property for Sale.......................................4600
• 043 Land for Sale....................................................................4905
• 044 Apartments for Rent........................................................4105
• 045 Rooms for Rent................................................................4150
• 046 Houses for Rent...............................................................4300
• 047 Mobile Home Lots for Rent.............................................4410
• 048 Farm Land for Sale...........................................................4750
• 049 Lots for Sale.....................................................................4700
• 050 Houses for Sale................................................................4304
• 051 Misc. Services..................................................................3270

8.2. Contract Rate Ad Scheduling

All Locations – Bulk Contracts
-    Contract Set-Up (Client | Contract tab)
1.    Under Rate Method, select Contract Type
2.    In the Contract Type field, select VNI Bulk Rates (BLBULKRT)
3.    Enter a short description in the Description field
4.    Select a sales rep or sales manager in the Manager field
5.    Select the contract Begin Date
6.    In the Period Id / Period fields, select ANNUAL
7.    In the Volume Id / Value fields, select the desired minimum yearly lineage or inserts

-    Ad Scheduling
1.    Select Publication
2.    Select the insertion date(s)
3.    In the Product field, select LOCL or CLDP
4.    In the Section field, select from the available options
5.    Enter the Column and Height information or select Ad Size
6.    Enter color information if required
7.    Click on the Calculator icon.  When prompted whether a contract should apply, click on the Yes button.
8.    Click on the Save icon, and proceed with the next publication if entering multiple pubs.

8.3. Classified Ad Scheduling Guidelines

-    CLASSIFIED LINE ADS (Classified Ads Module)

-    All Locations
1.    Under Publications, make the appropriate selection(s)
2.    Select Ad Type Liner (L)
3.    Select the insertion dates
4.    In the Class. field, select a classification
5.    Compose the ad in either the Ad | Order or Ad | Text tab

 

Garage Sales

 

-    Blytheville Courier News
Client Type – P (Private Party)
1.    Under Publications, select BL01
2.    Select Ad Type Liner (L)
3.    Select the insertion dates
4.    In the Class. Field, select classification 1000
5.    Compose the ad in either the Ad | Order or Ad | Text tab

Auto Special

-    Blytheville Courier News
Client Type – P (Private Party)
1.    Under Publications, select BL01
2.    Select Ad Type Liner (L)
3.    Select the insertion dates
4.    In the Class. Field, select classification 3500-3770 appropriately
5.    Select Special Ad Type AUTO
6.    Compose the ad in either the Ad | Order or Ad | Text tab

Legal Advertising (Classified Ads Module)

-    Blytheville Courier News (Non-Tabulated)
Client Type – C (Commercial)
1.    Under Publications, select BL01
2.    Select Ad Type Liner (L)
3.    Select the insertion date(s)
4.    In the Class. Field, select classification 0999
5.    In the Options menu, select Notary to add the notary fee
6.    Compose the ad in either the Ad | Order or Ad | Text tab

* If the ad needs to be more than one column, change the Width setting located at the upper right-hand corner in the Ad | Text tab to the desired number of columns.

 

National Advertising (Classified Ads Module)

 

-    Blytheville Courier News
Client Type – C (Commercial)
1.    Under Publications, select BL01
2.    Select Ad Type Semi-Display (SD)
3.    Select the insertion date(s)
4.    In the Class. field, select a classification
6.    Compose the ad in either the Ad | Order or Ad | Text tab

Open Rate – PCI (Classified Ads Module)

-    All Locations
Client Type – C (Commercial)
1.    Under Publications, make the appropriate selection(s)
2.    Select Ad Type Semi-Display (SD)
3.    Select the insertion date(s)
4.    In the Class. field, select a classification
5.    Compose the ad in either the Ad | Order or Ad | Text tab

8.4. Display Ad Scheduling Guidelines

RETAIL DISPLAY

-    All Locations – Retail Advertising
1.    Select Publication
2.    Select the insertion date(s)
3.    In the Product field, select LOCL
4.    In the Section field, select from the available options
5.    Enter the Column and Height information, or select an Ad Size if applicable
6.    Enter color information if required

Note for Blytheville Courier News:

* For non-profit, change Ad Type to NP for correct rates.

* 5 Day & Monthly/Til Further Notice Courier News Combo ads should use Ad Type 5DR or 30DR, respectively.

-    yournewspaper.com
1.    Select Publication BL05 or BL06
2.    Select the first insertion date for the month(s)
3.    In the Product field, select MLAD
4.    In the Section field, select HOME or ACES
5.    Select an Ad Size available

 

-    National Advertisers – All Locations
1.    Select Publication
2.    Select the insertion date(s)
3.    In the Product field, select NATL
4.    In the Section field, select from the available options
5.    Enter the Column and Height information, or select an Ad Size if applicable
6.    Enter color information if required

 

-    Obituaries – Courier News
1.    Select Publication BL01
2.    Select the insertion date
3.    In the Product field, select LOCL
4.    In the Section field, select OBIT
5.    Select Ad Size OBIT-WP, OBIT-NP or SMALLOBIT (Obit w/Picture, Obit w/out Picture or Incomplete/Small Obit

-    Church Page – All Publications
1.    Select Publication BL01
2.    Select the insertion date
3.    In the Product field, select LOCL
4.    In the Section field, select CHUP
5.    Select Ad Size CHURCH

-    Parade of Homes (Advertising Only)
1.    Select Publication BL08
2.    Select the insertion date(s)
3.    In the Product field, select LOCL
4.    In the Section field, select MAIN
5.    Select an Ad Size available

-    Misc. Targeted Publications (Books, Magazines)
1.    Select Publication BL09
2.    Select the insertion date(s)
3.    In the Product field, select LOCL
4.    In the Section field, select the appropriate publication
5.    Select an Ad Size available

-    Scheduling a Retail Ad into a non-Dyersburg Publication
1.    Select the client you wish to schedule the ad for.
2.    In the Client | Profile tab, ensure that the entry in the Rate Card Type field corresponds to your location. If this field is blank, or incorrect, click on the adjacent Search icon and make the appropriate selection. Then, save the changes to the client profile by clicking on the Save icon.
3.    Select the Insert New Order option in the Select Insert Mode window.
4.    Select the publications according to the regular procedure. ***
5.    When scheduling the ad, select ASIR or ASIC (Ads Sold Into Retail or Ads Sold Into Classified, respectively) in the Product field for any other locations' publication. Select the local display (LOCL) product for your publication only.
Note: Ads sold into the Big Nickel will always be ASIR.
6.    Save the ad for each publication in the order. Remember to change the Product field entry as required.

***In order to get the discounted rate for picking up all VNI publications; instead of selecting each publication, choose Combo Q01 – VNI Papers Pickup.

 

 

CLASSIFIED DISPLAY (Display Ads Module)

-    All Locations – Classified Advertising
1.    Select Publication
2.    Select the insertion date(s)
3.    In the Product field, select CLDP
4.    In the Section field, select CLAS
5.    Enter the Column and Height information, or select an Ad Size if applicable
6.    Enter color information if required

Note for Blytheville Courier News:

* For non-profit, change Ad Type to NP for correct rates.

* 5 Day & Monthly/Til Further Notice Courier News Combo ads should use Ad Type 5DR or 30DR, respectively.

-    Legals
1.    Select Publication
2.    Select the insertion date(s)
3.    In the Product field, select LEGL
4.    In the Section field, select CLAS
5.    Enter the Column and Height information
6.    Enter color information if required

 

 

INSERT SCHEDULING

-    All Locations – Pre-Printed Inserts
1.    Select Publication
2.    Select the insertion date(s)
i.  For locations offering TMC rates, change Ad Type to TMC as necessary for correct rates.
3.    In the Product field, select INSE
4.    In the Section field, select PPST (standard)
5.    In the Size field, select INSERTS or NTLINSE (for National Inserts rate)
6.    Under the Price heading, enter the number of inserts in the Nb. Inserts field
7.    Add Options PPAD, ZONE or HAND as necessary for Additional Pages, Zoning or Handling Fees.  For Handling Fees, you must manually input this price due to system restrictions.

*For Pickup Inserts, choose Product INPU.

-    All Locations – Commercially Printed Inserts
1.    Select Publication
2.    Select the insertion date(s)
3.    In the Product field, select INSP
4.    In the Section field, select PPST (standard)
5.    In the Size field, select INSERTS
6.    Under the Price heading, enter the number of inserts in the Nb. Inserts field
7.    Add Option CPR for Commercial Printing
8.    Add Option ZONE as necessary for Zoning Fees

9.1. Insert Scheduling Guidelines

PREPRINT INSERT SCHEDULING (Display Ads Module)                     03/12/10

 

• Banner Graphic

 

Regular Inserts

1. Select Publication GC01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select INSE
5. In the Section field, select PPTB
6. In the Size field, select from the following options:

• SINGLE – Single Sheet
• 4-12TAB – 4-12 Page Tab
• 16-24TAB – 16-24 Page Tab
• 28-36TAB – 28-36 Page Tab

7.   Under the Price heading, enter the number of inserts in the Nb. Inserts field

National Inserts

1. Select Publication GC01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select NATL
5. In the Product field, select INSE
6. In the Section field, select PPTB (Tab) or PPST (Standard)
7. In the Size field, select from the following options:

• SINGLE – Single Sheet
• 8TAB – 8 Page Tab
• 12TAB – 12 Page Tab
• 16TAB – 16 Page Tab
• 20TAB – 20 Page Tab
• 24TAB – 24 Page Tab
• 4BROAD – 4 Page Standard
• 6BROAD – 6 Page Standard
• 8BROAD – 8 Page Standard
• 10BROAD – 10 Page Standard
• 12BROAD – 12 Page Standard

8.  Under the Price heading, enter the number of inserts in the Nb. Inserts field

 

 

• The Brazil Times

 

Regular Inserts

1. Select Publication GC02
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select INSE
5. In the Section field, select PPTB
6. In the Size field, select from the following options:

• SINGLE – Single Sheet
• 4-12TAB – 4-12 Page Tab
• 16-24TAB – 16-24 Page Tab
• 28-36TAB – 28-36 Page Tab

7.  Under the Price heading, enter the number of inserts in the Nb. Inserts field

National Inserts

1. Select Publication GC02
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select NATL
5. In the Product field, select INSE
6. In the Section field, select PPTB (Tab) or PPST (Standard)
7. In the Size field, select from the following options:

• SINGLE – Single Sheet
• 8TAB – 8 Page Tab
• 12TAB – 12 Page Tab
• 16TAB – 16 Page Tab
• 20TAB – 20 Page Tab
• 24TAB – 24 Page Tab
• 4BROAD – 4 Page Standard
• 6BROAD – 6 Page Standard
• 8BROAD – 8 Page Standard
• 10BROAD – 10 Page Standard
• 12BROAD – 12 Page Standard

8.  Under the Price heading, enter the number of inserts in the Nb. Inserts field

 

 

 

 

 

 

 

 

 

• Greene County Daily World

 

Regular Inserts

1. Select Publication GC03
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select INSE
5. In the Section field, select PPTB
6. In the Size field, select from the following options:

• SINGLE – Single Sheet
• 4-12TAB – 4-12 Page Tab
• 16-24TAB – 16-24 Page Tab
• 28-36TAB – 28-36 Page Tab

7.  Under the Price heading, enter the number of inserts in the Nb. Inserts field

National Inserts

1. Select Publication GC03
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select NATL
5. In the Product field, select INSE
6. In the Section field, select PPTB (Tab) or PPST (Standard)
7. In the Size field, select from the following options:

• SINGLE – Single Sheet
• 8TAB – 8 Page Tab
• 12TAB – 12 Page Tab
• 16TAB – 16 Page Tab
• 20TAB – 20 Page Tab
• 24TAB – 24 Page Tab
• 4BROAD – 4 Page Standard
• 6BROAD – 6 Page Standard
• 8BROAD – 8 Page Standard
• 10BROAD – 10 Page Standard
• 12BROAD – 12 Page Standard

8.  Under the Price heading, enter the number of inserts in the Nb. Inserts field

 

• The Linton Shopper

 

Regular Inserts

1. Select Publication GC04
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select INSE
5. In the Section field, select PPTB
6. In the Size field, select 16PAGE
7. Under the Price heading, enter the number of inserts in the Nb. Inserts field

9.2. Contract Rate Scheduling

CONTRACT RATE AD SCHEDULING (Display Ads Module)

 

Banner Graphic, Brazil Times, Greene County Daily World

 

• Annual Bulk Retail Contract

 

Contract Set-Up (Client | Contract tab)

1. Under Rate Method, select Contract Type
2. In the Contract Type field, select INDBULKR
3. Enter a short description in the Description field
4. Select a sales rep or sales manager in the Manager field
5. Select the contract Begin Date
6. In the Period Id / Period fields, select ANNUAL | 1
7. In the Volume Id / Value fields, select the contract linage (130, 250, 500, 1000, 3000, 5000 or 7000 inches)

Ad Scheduling

1. Select Publication GC01, GC02, or GC03
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required
8. Click on the Calculator icon.  When prompted whether a contract should apply, click on the Yes button.
9. Click on the Save icon.

 

• Annual Bulk Classified Display Contract

 

 

 

Contract Set-Up (Client | Contract tab)

1. Under Rate Method, select Contract Type
2. In the Contract Type field, select INDBULKC
3. Enter a short description in the Description field
4. Select a sales rep or sales manager in the Manager field
5. Select the contract Begin Date
6. In the Period Id / Period fields, select ANNUAL | 1
7. In the Volume Id / Value fields, select the contract linage (175, 350, 650, 1300, 4000, 6700 or 9500 inches)

Ad Scheduling

1. Select Publication GC01, GC02, or GC03
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select CLDP
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required
8. Click on the Calculator icon.  When prompted whether a contract should apply, click on the Yes button.
9. Click on the Save icon.

 

• Annual Pre-Print Inserts Contract

 

Contract Set-Up (Client | Contract tab)

1. Under Rate Method, select Contract Type
2. In the Contract Type field, select INDINSE
3. Enter a short description in the Description field
4. Select a sales rep or sales manager in the Manager field
5. Select the contract Begin Date
6. In the Period Id / Period fields, select ANNUAL | 1
7. In the Volume Id / Value fields, select the contract linage (3, 14, 24 or 46)

Inserts Scheduling

1. Select Publication GC01, GC02, or GC03
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select INSE
5. In the Section field, select PPTB
6. In the Size field, select from the following options:
   
   • SINGLE – Single Sheet
   • 4-12TAB – 4-12 Page Tab
   • 16-24TAB – 16-24 Page Tab
   • 28-36TAB – 28-36 Page Tab

7.  Under the Price heading, enter the number of inserts in the Nb. Inserts field            
8.  Click on the Calculator icon.  When prompted whether a contract should apply, click on the Yes
button.
9.  Click on the Save icon.

9.3. Display Ad Scheduling Guidelines

Indiana Display Ad Scheduling Guidelines                                               02/23/12

RETAIL ADVERTISING (Display Ads Module)

 

• Greencastle Banner Graphic

 

Local Display

1. Select Publication GC01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

Classified Display

1. Select Publication GC01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select CLDP
5. In the Section field, select CLAS
6. In the Class field, select a classification
7. Enter the Column and Height information
8. Enter color information if required

National Advertising (Local Display)

1. Select Publication GC01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select NATL
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

National Advertising (Classified Display)

1. Select Publication GC01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select NATL (National)
5. In the Product field, select CLDP
6. In the Section field, select CLAS
7. In the Class field, select a classification
8. Enter the Column and Height information
9. Enter color information if required

Political Advertising (Local Display)

1. Select Publication GC01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select POLI
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

 

Non-Profit (Local Display)

1. Select Publication GC01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select NP (Non-profit)
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required

Free Ads

1. Select Publication GC01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select FREE
5. In the Product field, select LOCL or CLDP
6. In the Section field, select from the available options
7. Enter the Classification, if required
8. Enter the Column and Height information
9. Enter color information if required

 

• The Brazil Times

 

Local Display

1. Select Publication GC02
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

 

 

 

 

Classified Display

1. Select Publication GC02
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select CLDP
5. In the Section field, select CLAS
6. In the Class field, select a classification
7. Enter the Column and Height information
8. Enter color information if required

National Advertising (Local Display)

1. Select Publication GC02
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select NATL
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

National Advertising (Classified Display)

1. Select Publication GC02
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select NATL (National)
5. In the Product field, select CLDP
6. In the Section field, select CLAS
7. In the Class field, select a classification
8. Enter the Column and Height information
9. Enter color information if required

Political Advertising (Local Display)

1. Select Publication GC02
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select POLI
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

 

Non-Profit (Local Display)

1. Select Publication GC02
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select NP (Non-profit)
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required

Free Ads

1. Select Publication GC02
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select FREE
5. In the Product field, select LOCL or CLDP
6. In the Section field, select from the available options
7. Enter the Classification, if required
8. Enter the Column and Height information
9. Enter color information if required

 

• Greene County Daily World

 

Local Display

1. Select Publication GC03
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

Classified Display

1. Select Publication GC03
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select CLDP
5. In the Section field, select CLAS
6. In the Class field, select a classification
7. Enter the Column and Height information
8. Enter color information if required

National Advertising (Local Display)

1. Select Publication GC03
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select NATL
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

National Advertising (Classified Display)

1. Select Publication GC03
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select NATL (National)
5. In the Product field, select CLDP
6. In the Section field, select CLAS
7. In the Class field, select a classification
8. Enter the Column and Height information
9. Enter color information if required

Political Advertising (Local Display)

1. Select Publication GC03
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select POLI
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

 

Non-Profit (Local Display)

1. Select Publication GC03
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select NP (Non-profit)
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required

Pickup Rate (from Linton Shopper)

1. Select Publication GC03
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select PU (Pick Up)
5. In the Product field, select LOCL or CLDP
6. In the Section field, select from the available options
7. Enter the Classification, if required
8. Enter the Column and Height information
9. Enter color information if required

 

Free Ads

1. Select Publication GC03
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select FREE
5. In the Product field, select LOCL or CLDP
6. In the Section field, select from the available options
7. Enter the Classification, if required
8. Enter the Column and Height information
9. Enter color information if required

 

• The Linton Shopper

 

Local Display

1. Select Publication GC04
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

Pickup Rate (from Linton Shopper)

1. Select Publication GC04
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select PU (Pick Up)
5. In the Product field, select LOCL or CLDP
6. In the Section field, select from the available options
7. Enter the Classification, if required
8. Enter the Column and Height information
9. Enter color information if required

Free Ads

1. Select Publication GC04
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select FREE
5. In the Product field, select LOCL or CLDP
6. In the Section field, select from the available options
7. Enter the Classification, if required
8. Enter the Column and Height information
9. Enter color information if required

 

• Combo Rates (Banner Graphic, The Brazil Times, GC Daily World)

 

The Brazil Times &  Greene County Daily World

1. Select Insert New Order in the Select Insert Mode window
2. In the Pub Selection window under Combos, select G01
3. Select the insertion dates for both GC02 and GC03
4. Select the Salesrep
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required

Banner Graphic & Greene County Daily World

1. Select Insert New Order in the Select Insert Mode window
2. In the Pub Selection window under Combos, select G02
3. Select the insertion dates for both GC01 and GC03
4. Select the Salesrep
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required

The Brazil Times & Banner Graphic

1. Select Insert New Order in the Select Insert Mode window
2. In the Pub Selection window under Combos, select G03
3. Select the insertion dates for both GC01 and GC02
4. Select the Salesrep
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required

Banner Graphic, The Brazil Times & Greene County Daily World

1. Select Insert New Order in the Select Insert Mode window
2. In the Pub Selection window under Combos, select G04
3. Select the insertion dates for GC01, GC02 and GC03
4. Select the Salesrep
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required

9.4. Classification Conversions

Indiana Classifications PBS Classification

 

• 102 Notices / Announcements____________________________________1240
• 103 Lost & Found______________________________________________1235
• 130 Child / Family Care_________________________________________3050
• 202 Employment ______________________________________________1300
• 205 Instruction ________________________________________________3270
• 301 Real Estate for Rent_________________________________________4455
• 305 Wanted to Rent____________________________________________4470
• 306 Misc. for Rent______________________________________________4435
• 310 Real Estate for Sale_________________________________________4900
• 401 Auctions__________________________________________________1100
• 410 Garage Sale_______________________________________________1000
• 417 Misc. for Sale _____________________________________________ _1700
• 430 Wanted to Buy _____________________________________________1780
• 440 Pets & Supplies _____________________________________________1440
• 455 Automotive________________________________________________3500
• 472 Recreational Vehicles________________________________________3830
• 480 Farm Equip-Supplies_________________________________________ 1400
• 485 Livestock__________________________________________________1430
• 500 Business Services___________________________________________3030
• 601 Public Information ___________________________________________0999
• 602 Letters to Santa _____________________________________________1245

All Linton Shopper Classified Ads_________________________________________9000

9.5. Classified Ad Scheduling Guidelines

 

Indiana Classified Ad Scheduling Guidelines                                           03/05/10

CLASSIFIED LINE ADS (Classified Ads Module)

 

• Greencastle Banner Graphic only

 

Private Party

1. Ensure that client Type P is selected in the Client | Profile
2. Select Ad Type Liner (L)
3. In the Class. Field, select a classification
4. In the Pub Selection window, select Publication GC01
5. In the Ad | Order tab, select the insertion dates
6. Compose the ad in either the Ad | Order or Ad | Text tab

Yard Sale

1. Ensure that client Type P is selected in the Client | Profile
2. Select Ad Type Liner (L)
3. In the Class. Field, select classification 1000
4. In the Pub Selection window, select Publication GC01
5. In the Ad | Order tab, select the insertion dates
6. Compose the ad in either the Ad | Orderor Ad | Text tab

Business Transient

1. Ensure that client Type C is selected in the Client | Profile
2. Select Ad Type Liner (L)
3. In the Class. Field, select a classification
4. In the Pub Selection window, select Publication GC01
5. In the Ad | Order tab, select the insertion dates
6. Compose the ad in either the Ad | Order or Ad | Text tab

Employment

1. Ensure that client Type C is selected in the Client | Profile
2. Select Ad Type Liner (L)
3. In the Class. Field, select classification 1300
4. In the Pub Selection window, select Publication GC01
5. In the Ad | Order tab, select the insertion dates
6. Compose the ad in either the Ad | Order or Ad | Text tab

 

• The Brazil Times only

 

Private Party

1. Ensure that client Type P is selected in the Client | Profile
2. Select Ad Type Liner (L)
3. In the Class. Field, select a classification
4. In the Pub Selection window, select Publication GC02
5. In the Ad | Order tab, select the insertion dates
6. Compose the ad in either the Ad | Order or Ad | Text tab

Yard Sale

1. Ensure that client Type P is selected in the Client | Profile
2. Select Ad Type Liner (L)
3. In the Class. Field, select classification 1000
4. In the Pub Selection window, select Publication GC02
5. In the Ad | Order tab, select the insertion dates
6. Compose the ad in either the Ad | Order or Ad | Text tab

Business Transient

1. Ensure that client Type C is selected in the Client | Profile
2. Select Ad Type Liner (L)
3. In the Class. Field, select a classification
4. In the Pub Selection window, select Publication GC02
5. In the Ad | Order tab, select the insertion dates
6. Compose the ad in either the Ad | Order or Ad | Text tab

Employment

1. Ensure that client Type C is selected in the Client | Profile
2. Select Ad Type Liner (L)
3. In the Class. Field, select classification 1300
4. In the Pub Selection window, select Publication GC02
5. In the Ad | Order tab, select the insertion dates
6. Compose the ad in either the Ad | Order or Ad | Text tab

 

• Greene County Daily World only

 

Private Party

1. Ensure that client Type P is selected in the Client | Profile
2. Select Ad Type Liner (L)
3. In the Class. Field, select a classification
4. In the Pub Selection window, select Publication GC03
5. In the Ad | Order tab, select the insertion dates
6. Compose the ad in either the Ad | Order or Ad | Text tab

Yard Sale

1. Ensure that client Type P is selected in the Client | Profile
2. Select Ad Type Liner (L)
3. In the Class. Field, select classification 1000
4. In the Pub Selection window, select Publication GC03
5. In the Ad | Order tab, select the insertion dates
6. Compose the ad in either the Ad | Order or Ad | Text tab

Business Transient

1. Ensure that client Type C is selected in the Client | Profile
2. Select Ad Type Liner (L)
3. In the Class. Field, select a classification
4. In the Pub Selection window, select Publication GC03
5. In the Ad | Order tab, select the insertion dates
6. Compose the ad in either the Ad | Order or Ad | Text tab

Employment

1. Ensure that client Type C is selected in the Client | Profile
2. Select Ad Type Liner (L)
3. In the Class. Field, select classification 1300
4. In the Pub Selection window, select Publication GC03
5. In the Ad | Order tab, select the insertion dates
6. Compose the ad in either the Ad | Order or Ad | Text tab

 

• The Linton Shopper

1. Select Ad Type Liner (L)
2. In the Class. Field, select a classification
3. In the Pub Selection window, select Publication GC04
4. In the Ad | Order tab, select the insertion dates
5. Compose the ad in either the Ad | Order or Ad | Text tab

 

• Greencastle Banner Graphic Combos

 

Banner Graphic + 1 Additional Publication

1. Ensure the appropriate client Type is selected in the Client | Profile
2. Select Ad Type Liner (L)
3. In the Class. Field, select a classification
4. In the Pub Selection window, select Combo CBG1
5. In the Variable Combo window, select GC01 and either GC02 or GC03
6. In the Ad | Order tab, select the insertion dates
7. Compose the ad in either the Ad | Order or Ad | Text tab

Banner Graphic + 2 Additional Publications

1. Ensure the appropriate client Type is selected in the Client | Profile
2. Select Ad Type Liner (L)
3. In the Class. Field, select a classification
4. In the Pub Selection window, select Combo CBG2
5. In the Ad | Order tab, select the insertion dates
6. Compose the ad in either the Ad | Order or Ad | Text tab

 

• The Brazil Times Combos

 

Brazil Times + 1 Additional Publication

1. Ensure the appropriate client Type is selected in the Client | Profile
2. Select Ad Type Liner (L)
3. In the Class. Field, select a classification
4. In the Pub Selection window, select Combo CBT1
5. In the Variable Combo window, select GC02 and either GC01 or GC03
6. In the Ad | Order tab, select the insertion dates
7. Compose the ad in either the Ad | Order or Ad | Text tab

Brazil Times + 2 Additional Publications

1. Ensure the appropriate client Type is selected in the Client | Profile
2. Select Ad Type Liner (L)
3. In the Class. Field, select a classification
4. In the Pub Selection window, select Combo CBT2
5. In the Ad | Order tab, select the insertion dates
6. Compose the ad in either the Ad | Order or Ad | Text tab

 

• Greene County Daily World Combos

 

Daily World + 1 Additional Publication

1. Ensure the appropriate client Type is selected in the Client | Profile
2. Select Ad Type Liner (L)
3. In the Class. Field, select a classification
4. In the Pub Selection window, select Combo CDW1
5. In the Variable Combo window, select GC03 and either GC01 or GC02
6. In the Ad | Order tab, select the insertion dates
7. Compose the ad in either the Ad | Order or Ad | Text tab

Daily World + 2 Additional Publications

1. Ensure the appropriate client Type is selected in the Client | Profile
2. Select Ad Type Liner (L)
3. In the Class. Field, select a classification
4. In the Pub Selection window, select Combo CDW2
5. In the Ad | Order tab, select the insertion dates
6. Compose the ad in either the Ad | Order or Ad | Text tab

10.1. NE Classified Conversions

NE Description	NE Class	Â	PBS Class	PBS Description
Auction Calendar	099	.............................	1100	Auctions
Birthdays	100	.............................	1225	Happy Birthday
Cards of Thanks	101	.............................	1200	Card of Thanks
Memoriams	102	.............................	1230	In Memoriam
Lost & Found	104	.............................	1235	Lost
Notices	105	.............................	1240	Notices
Special Notices	107	.............................	0997	Special Sig Category
Entertainment	109	.............................	3100	Entertainment
Events	200	.............................	1480	Holiday Specials
Auctions	201	.............................	1100	Auctions
Garage Sales	202	.............................	1000	Yard Sales
Crafts	208	.............................	1660	Hobbies & Crafts
Travel	209	.............................	1485	Tickets
Help Wanted	301	.............................	1300	Employment
Help Wanted-Health Care	302	.............................	1301	Employment - Health Care
Help Wanted-Ag	303	.............................	1302	Employment - Agriculture
Help Wanted Professional	304	.............................	1303	Employment - Professional
Employment Wanted	305	.............................	1355	Situations Wanted
Child Care Wanted	306	.............................	3050	Child Care
Child Care Will Do	307	.............................	3325	SD - Child Care
Adult Care	308	.............................	3040	Care for the Elderly
Business Opportunity	309	.............................	1365	Business Opportunities
Business Service	401	.............................	3030	Business Services
Photography	402	.............................	3255	Photography
Tree Service	403	.............................	3280	Tree Services
Lawn Service	404	.............................	3200	Lawn Services
Investments	405	.............................	3180	Investments
Tax Service	407	.............................	3160	Tax Services
Contractors	408	.............................	3260	Remodeling Contractors
Audio/Video	409	.............................	1730	Sound Equipment
Food	410	.............................	1620	Fruits & Produce
Specialty Services	411	.............................	3210	Legal Services
Ag. Services	412	.............................	3120	Agriculture Services
Financial Services	413	.............................	1205	Financial
Taxidermy	414	.............................	3270	Services - Misc.
Sewing	415	.............................	3000	Alterations & Sewing
Beauty & Health	416	.............................	1375	Beauty
Auto Repairs	417	.............................	3020	Automotive Services
Bargain Bonus	500	.............................	1217	Bargain Bonus
Sporting Goods	501	.............................	1740	Sporting Goods
Guns	502	.............................	1741	Guns
Antiques	503	.............................	1510	Antiques
Furniture	504	.............................	1630	Furniture
Appliances	505	.............................	1520	Appliances
Musical Instruments	506	.............................	1710	Music Equipment
Computers	507	.............................	1600	Computers & Office Equipment
Steel Buildings	508	.............................	4500	Manufactured Homes
Wanted	509	.............................	1780	Wanted
Lawn & Garden	510	.............................	1690	Lawn & Garden Supplies
To Give Away	511	.............................	1215	Free For the Taking
Miscellaneous For Sale	512	.............................	1700	Miscellaneous
Literature	513	.............................	1540	Books, Albums & Videos
Building Supplies	514	.............................	1550	Building Materials
Pets	601	.............................	1440	Pets
Grooming	602	.............................	1455	Pets Grooming
Poultry	603	.............................	1441	Birds
Real Estate	701	.............................	4900	City Real Estate
Homes For Sale	702	.............................	4950	Open Houses
Houses Unfurnished	703	.............................	4304	Houses - Unfurnished
Houses Furnished	704	.............................	4305	Houses - Furnished
Apartments Unfurnished	705	.............................	4000	Apartments - Unfurnished
Apartments Furnished	706	.............................	4100	Apartments - Furnished
For Rent	707	.............................	4300	Houses for Rent
Wanted To Rent	708	.............................	4470	Want to Rent
Mobile Homes	709	.............................	4400	Mobile Home Rental
Farms and Ranches For Sale	710	.............................	4750	Farms & Ranches
Office Space	711	.............................	4435	Commercial Property Rental
Storage	712	.............................	3230	Moving/Storage
Lots/Acreage	713	.............................	4700	Lots & Acreage
Business For Sale	714	.............................	1380	Business for Sale
Commercial Property Sale	715	.............................	4600	Business Property
Farm Machinery	801	.............................	1591	Farm Machinery
Farm Trailers	802	.............................	1592	Farm Trailers
Feed and Seeds	803	.............................	1410	Farm Supplies
Irrigation	804	.............................	1412	Irrigation
Chemical - Fertilizer	805	.............................	1413	Fertilizer
Wanted To Buy	806	.............................	1785	Wanted to Buy
Livestock	808	.............................	1430	Livestock
Horses	809	.............................	1420	Horses & Tack
Custom Work	810	.............................	3435	SD - Miscellaneous
Farm Equipment	811	.............................	1400	Farm Equipment
Hay & Grazing	812	.............................	1411	Hay & Straw
Cars	901	.............................	3500	Autos
Pickups	902	.............................	3600	Trucks
Sport Utility	903	.............................	3720	Sport Utility Vehicles
Heavy Trucks	904	.............................	3650	Trucks - Semis
Vans	905	.............................	3700	Vans
Trailers	906	.............................	3760	Trailers
Campers	907	.............................	3750	Campers
Motorcycles	908	.............................	3730	Motorcycles & ATV's
Boats	910	.............................	3770	Boats & Watercraft
Motor Homes / RV's	911	.............................	3830	Recreation Vehicles
ATV's	912	.............................	3660	Crossover Vehicles
Fifth Wheels	913	.............................	3761	Fifth Wheels
Aviation	914	.............................	3790	Aircraft
Tires	915	.............................	3811	Tires
Auto Parts	916	.............................	3810	Auto & Truck Parts
Auto Accessories	917	.............................	3780	Auto Misc
Heavy Equipment	918	.............................	3820	Construction Equipment
Buses	919	.............................	3800	Antique & Special Autos
Legal	aaa	.............................	0999	Legals

10.2. McCook Classified Ad Scheduling

Nebraska Classified Ad Scheduling Guidelines                                       06/10/10

 

CLASSIFIED LINE ADS (Classified Ads Module)

 

• McCook Daily Gazette

 

Daily Word Rates

1. Ensure that the Ad Type is set to L (Liner)
2. Ensure the Salesrep field selection is correct
3. In the Class. field, select a classification
4. In the Pub Selection window, select Publication MC01
5. In the Ad | Order tab, select the insertion date(s)
6. Compose the ad in either the Ad | Order or Ad | Text tab

 

Garage Sale Ads

1. Ensure that the Ad Type is set to L (Liner)
2. Ensure the Salesrep field selection is correct
3. In the Class field, select a yard sale classification
4. In the Pub Selection window, select Publication MC01
5. In the Ad | Order tab, select the insertion date(s)
6. Compose the ad in either the Ad | Order or Ad | Text tab

 

Card of Thanks / Memorial Ads

1. Ensure that the Ad Type is set to L (Liner)
2. Ensure the Salesrep field selection is correct
3. In the Class. field, select classification 1200
4. In the Pub Selection window, select Publication MC01
5. In the Ad | Order tab, select the insertion dates
6. Compose the ad in either the Ad | Order or Ad | Text tab

 

Legal Ads

1. Ensure that the Ad Type is set to L (Liner)
2. Ensure the Salesrep field selection is correct
3. In the Class. field, select classification 0999
4. In the Pub Selection window, select Publication MC01
5. In the Ad | Order tab, select the insertion date(s)
6. Compose the ad in either the Ad | Order or Ad | Text tab, and ensure that the font size is set to 11 points

 

• Big Nickel Shopper

 

Regular Rate

1. Ensure that the Ad Type is set to L (Liner)
2. Ensure the Salesrep field selection is correct
3. In the Class. field, select a classification
4. In the Pub Selection window, select Publication MC02
5. In the Ad | Order tab, select the insertion dates
6. Compose the ad in either the Ad | Order or Ad | Text tab

 

Six-Day Gazette Classified Rate (Free Big Nickel)

1. Ensure that the Ad Type is set to L (Liner)
2. Ensure the Salesrep field selection is correct
3. In the Class. field, select a classification
4. In the Pub Selection window, select Combo  CNEC (MDG & BN Combo)
5. In the Ad | Order tab, select the insertion dates for both publications
6. Compose the ad in either the Ad | Order or Ad | Text tab

10.3. McCook Retail Ad Scheduling

Nebraska Display Ad Scheduling Guidelines                                          06/10/10

RETAIL ADVERTISING (Display Ads Module)

 

• McCook Daily Sentinel

 

Local Display Open Rate

1. Select Publication MC01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

 

Classified Display Open Rate

1. Select Publication MC01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select CLDP
5. In the Section field, select CLAS
6. In the Class field, select a classification
7. Enter the Column and Height information
8. Enter color information if required

 

National Advertising

1. Select Publication MC01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select NATL
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

 

Civic & Non-Profit Rate (Local Display)

1. Select Publication MC01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select NP (Non-profit)
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required

 

Daily Rate (5 Days)

1. Select Publication MC01
2. Select 5 consecutive insertion dates
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select from the available options
6. Enter the Column and Height information, 3" minimum
7. Enter color information if required

 

Repeat Ads (25% Discount) – if not scheduled as part of the original order

1. Select Publication MC01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select RA
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information, 3" minimum
8. Enter color information if required

 

13 Insertion Awareness Campaign

1. Select Publication MC01
2. Select 14 insertions (the 14^th will automatically be discounted 100%)
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select from the available options
6. Enter the Column and Height information, 6" minimum
7. Enter color information if required

 

Entertainment Spotlight

1. Select Publication MC01
2. Select 3 consecutive insertion dates
3. Select the Salesrep
4. Select Ad Type ES
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Enter the Column and Height information
8. Enter color information if required

 

Triple Impact Special

1. Select Publication MC01
2. Select the insertion dates (3 total)
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select from the available options
6. Enter the Column and Height information, 6" minimum
7. Enter color information if required

Large Space Ad Specials

1. Select Publication MC01
2. Select the insertion date
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select MAIN
6. In the Size field, select from the following options:

• 6CBFULL -  full page ad
• 6CB1-2 – half page ad
• 6CB1-4 – ¼ page ad

 

Special Section Rate

1. Select Publication MC01
2. Select 3 consecutive insertion dates
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select SS-M (Special Section, Miscellaneous)
6. Enter the Column and Height information
7. Enter color information if required

 

Standardized Special Section Tab Rates

1. Select Publication MC01
2. Select the insertion date
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select SS-M
6. In the Size field, select from the following options:
• 6CBFULL -  full page ad
• 6CB1-2 – half page ad
• 6CB1-4 – ¼ page ad
7.  Enter color information if required

 

Anniversaries & Grand Openings

1. Select Publication MC01
2. Select the insertion date
3. Select the Salesrep
4. In the Ad Type field, select AGO (Anniversaries & Grand Openings)
5. In the Product field, select LOCL
6. In the Section field, select MAIN
7. In the Size field, select from the following options:
• 6CBFULL -  full page ad
• 6CB1-2 – half page ad
• 6CB1-4 – ¼ page ad
8. Enter color information if required

 

Business & Service Directory

1. Select Publication MC01
2. Select the insertion date
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select BDIR
6. In the Size field, select from the following options:

• BDIR-2 -  Business Directory 2"
• BDIR-4 – Business Directory 4"

 

School Pages

1. Select Publication MC01
2. Select the insertion date
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select EDU
6. In the Size field, select from the following options:

• Sp2X1.5 -  School Page 2x1.5"
• SP2X3 – School Page 2x3"

 

MDG ads picked up in the Big Nickel

1. In the Pub Selection window, select Combo NE01
2. Select the insertion dates for both publications
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

 

Regular Inserts (1-11 times/year – non-contract)

1. Select Publication MC01
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select INSE
5. In the Section field, select the applicable page format
6. In the Size field, select from the available sizes
7. Under the Price heading, enter the number of inserts in the Nb. Inserts field

 

• Big Nickel

 

Local Display Open Rate

1. Select Publication MC02
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select MAIN
6. Enter the Column and Height information
7. Enter color information if required

 

Ads Picked Up from Other Publications (not MDG)

1. Select Publication MC02
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Ad Type field, select PU
5. In the Product field, select LOCL
6. In the Section field, select MAIN
7. Enter the Column and Height information
8. Enter color information if required

 

Inside Full Page

1. Select Publication MC02
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select MAIN
6. In the Size field, select 6CBFULL
7. Enter the Column and Height information
8. Enter color information if required

 

Front or Back Page

1. Select Publication MC02
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select MAIN
6. In the Size field, select 6CBFULLFB

 

• mccookdailygazette.com

 

Open Rate

1. Ensure that the Client's Rate Card Type is set to MCCO (McCook)
2. Select Publication MC03
3. Select the insertion date(s)
4. Select the Salesrep
5. In the Product field, select WEB
6. In the Section field, select HOME
7. In the Size field, select from the following options:
• LEADERBOARD – Leaderboard 728x90
• MRECTANGLE – Medium Rectangle 300x250
• SDOGEAR – Small Dogear 190x90
8. Under the Price heading, enter the number of impressions in the Nb. Inserts field
9. To add Limited Exposure charges, select the LE option in one of the Misc. fields
10. To add Search Engine Advertising charges, select the SEA option in one of the Misc. fields

 

• TV Preview

 

Open Rate

1. Select Publication MC04
2. Select the insertion date(s)
3. Select the Salesrep
4. In the Product field, select LOCL
5. In the Section field, select from the available options
6. Enter the Column and Height information
7. Enter color information if required

 

10.4. McCook Contract Setup / Ad Scheduling

CONTRACT RATE AD SCHEDULING (Display Ads Module)                01/24/13

• McCook Daily Gazette Annual Contracts

 

Bulk Contract Set-Up (Client | Contract tab)

1. Under Rate Method, select Contract Type
2. In the Contract Type field, select NEBULKR
3. Enter a short description in the Description field
4. Select a sales rep or sales manager in the Manager field
5. Select the contract Begin Date
6. In the Period Id / Period fields, select ANNUAL | 1
7. In the Volume Id / Value fields, select the contract linage (300, 1000, 2000, 4000 or 6000 inches)

 

Frequency Contract Set-Up (Client | Contract tab)

1. Under Rate Method, select Contract Type
2. In the Contract Type field, select NEFREQ
3. Enter a short description in the Description field
4. Select a sales rep or sales manager in the Manager field
5. Select the contract Begin Date
6. In the Period Id / Period fields, select ANNUAL | 1
7. In the Volume Id / Value fields, select the frequency volume (12, 24, 156 or 312)

 

Business Directory Contract Set-Up (Client | Contract tab)

1. Under Rate Method, select Contract Type
2. In the Contract Type field, select NEBDIR
3. Enter a short description in the Description field
4. Select a sales rep or sales manager in the Manager field
5. Select the contract Begin Date
6. In the Period Id / Period fields, select ANNUAL | 1
7. In the Volume Id / Value fields, select the contract volume (4, 8 or 12 weeks)

 

Realtor Contract Set-Up (Client | Contract tab)

1. Under Rate Method, select Contract Type
2. In the Contract Type field, select NEREALTOR
3. Enter a short description in the Description field
4. Select a sales rep or sales manager in the Manager field
5. Select the contract Begin Date
6. In the Period Id / Period fields, select ANNUAL | 1
7. In the Volume Id / Value fields, select the contract linage (459 or  918 inches)

 

Ad Scheduling

1. Select Insert New Order in the Select Insert Mode window
2. In the Pub Selection window, select MC01
3. Select the insertion date(s)
4. Select the Salesrep
5. In the Product field, select LOCL or CLDP, accordingly
6. In the Section field, select from the available options
7. Enter the Column and Height information, or select an available Ad Size
8. Enter color information if required
9. Click on the Calculator icon.  When prompted whether a contract should apply, click on the Yes button.

 

• TV Preview Annual Contracts

 

Contract Set-Up (Client | Contract tab)

1. Under Rate Method, select Contract Type
2. In the Contract Type field, select NEFREQ
3. Enter a short description in the Description field
4. Select a sales rep or sales manager in the Manager field
5. Select the contract Begin Date
6. In the Period Id / Period fields, select ANNUAL | 1
7. In the Volume Id / Value fields, select the frequency volume (13, 26 or 52)

 

Ad Scheduling

1. Select Insert New Order in the Select Insert Mode window
2. In the Pub Selection window, select MC04
3. Select the insertion date(s)
4. Select the Salesrep
5. In the Product field, select LOCL
6. In the Section field, select from the available options
7. Select the appropriate Ad Size
8. Enter color information if required
9. Click on the Calculator icon.  When prompted whether a contract should apply, click on the Yes button.

 

• Daily Gazette Inserts Annual Contracts

 

Contract Set-Up (Client | Contract tab)

1. Under Rate Method, select Contract Type
2. In the Contract Type field, select NEINSERTS
3. Enter a short description in the Description field
4. Select a sales rep or sales manager in the Manager field
5. Select the contract Begin Date
6. In the Period Id / Period fields, select ANNUAL | 1
7. In the Volume Id / Value fields, select the frequency volume (12 or 50)

 

Ad Scheduling

1. Select Insert New Order in the Select Insert Mode window
2. In the Pub Selection window, select MC01
3. Select the insertion date(s)
4. Select the Salesrep
5. In the Product field, select INSE
6. In the Section field, select from the available options
7. Select the appropriate insert Ad Size
8. Click on the Calculator icon.  When prompted whether a contract should apply, click on the Yes button.