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6.3. Display Ad Scheduling Guidelines

RETAIL DISPLAY (Display Ads Module)
-    Mountain Home News
     1.    Select Publication MH01
     2.    Select the insertion date(s)
     3.    In the Product field, select LOCL
     4.    In the Section field, select from the available options
     5.    Enter the Column and Height information, or select an Ad Size if applicable
     6.    Enter color information if required

-    Family Line Shopper
     1.    Select Publication MH02
     2.    Select the insertion date(s)
     3.    In the Product field, select LOCL
     4.    In the Section field, select from the available options
     5.    Enter the Column and Height information, or select an Ad Size if applicable
     6.    Enter color information if required

-    The Patriot
     1.    Select Publication MH03
     2.    Select the insertion date(s)
     3.    In the Product field, select LOCL
     4.    In the Section field, select from the available options
     5.    Enter the Column and Height information, or select an Ad Size if applicable
     6.    Enter color information if required

-    Glenns Ferry Gazette
     1.    Select Publication MH04
     2.    Select the insertion date(s)
     3.    In the Product field, select LOCL
     4.    In the Section field, select from the available options
     5.    Enter the Column and Height information, or select an Ad Size if applicable
     6.    Enter color information if required

-    mountainhomenews.com
     1.    Select Publication MH05
     2.    Select one insertion date per scheduled month
     3.    In the Product field, select LOCL
     4.    In the Section field, select HOME
     5.    In the Ad Size field, select either LEADER, RECTANGLE, or TILE


-    MHN Real Estate Guide (Open Rate)
     1.    Select Publication MH06
     2.    Select the insertion date(s)
     3.    In the Product field, select LOCL
     4.    In the Section field, select REAL
     5.    In the Ad Size field, select either FULL, 1/2, 1/4, or 1/8 page

-    Business Directory (Mountain Home News, The Patriot)
     1.    Select Publication MH01, MH03, or both
     2.    Select the insertion date(s)
     3.    In the Product field, select LOCL
     4.    In the Section field, select BDIR
     5.    In the Ad Size field, select either 1X2 or 2X2
     6.    Enter color information if required

-    National Advertisers (Mountain Home News, The Patriot, Glenns Ferry Gazette)
     1.    Select the appropriate Publication(s)
     2.    Select the insertion date(s)
     3.    In the Product field, select NATL
     4.    In the Section field, select from the available options
     5.    Enter the Column and Height information
     6.    Enter color information if required

-    MLS Member Rates (Mountain Home News, The Patriot)
     1.    Select t Publication MH01, MH03, or both
     2.    Select the insertion date(s)
     3.    Select Ad Type REAL*
     4.    In the Product field, select LOCL
     5.    In the Section field, select from the available options
     6.    Enter the Column and Height information
     7.    Enter color information if required

* If both MH01 and MH03 are selected, change the MH03 Ad Type to PU instead of REAL to generate  the pickup rate

-    The Patriot, Glenns Ferry Gazette Pickup Rates
     1.    Select Publication MH03 or MH04
     2.    Select the insertion date(s)
     3.    Select At Type PU
     4.    In the Product field, select LOCL
     5.    In the Section field, select from the available options
     6.    Enter the Column and Height information, or select an Ad Size if applicable
     7.    Enter color information if required


CLASSIFIED DISPLAY (Display Ads Module)
-    Mountain Home News
     1.    Select Publication MH01
     2.    Select the insertion date(s)
     3.    In the Product field, select CLDP
     4.    In the Section field, select CLAS
     5.    In the Class. field, select a classification
     6.    Enter the Column and Height information, or select an Ad Size if applicable
     7.    Enter color information if required

-    Family Line Shopper
     1.    Select Publication MH02
     2.    Select the insertion date(s)
     3.    In the Product field, select CLDP
     4.    In the Section field, select CLAS
     5.    In the Class. field, select a classification
     6.    Enter the Column and Height information, or select an Ad Size if applicable
     7.    Enter color information if required

-    The Patriot
     1.    Select Publication MH03
     2.    Select the insertion date(s)
     3.    In the Product field, select CLDP
     4.    In the Section field, select CLAS
     5.    In the Class. field, select a classification
     6.    Enter the Column and Height information, or select an Ad Size if applicable
     7.    Enter color information if required

-    Glenns Ferry Gazette
     1.    Select Publication MH04
     2.    Select the insertion date(s)
     3.    In the Product field, select CLDP
     4.    In the Section field, select CLAS
     5.    In the Class. field, select a classification
     6.    Enter the Column and Height information, or select an Ad Size if applicable
     7.    Enter color information if required

PREPRINT INSERT SCHEDULING (Display Ads Module)
-    Mountain Home News, Family Line Shopper, The Patriot, Glenns Ferry Gazette
     1.    Select Publication MH01, MH02, MH03 or MH04
     2.    Select the insertion date(s)
     3.    In the Product field, select INSE
     4.    In the Section field, select PPMN (mini), PPTB (tab), or PPTB (standard)
     5.    In the Size field, select from the available preprint sizes
     6.    Under the Price heading, enter the number of inserts in the Nb. Inserts field