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4.3. Display Ad Scheduling Guidelines

RETAIL DISPLAY (Display Ads Module)
-    The News
1.    Select Publication AW01
2.    Select the insertion date(s)
3.    In the Product field, select LOCL
4.    In the Section field, select ASEC (A Section)
5.    Enter the Column and Height information, or select an Ad Size
6.    Enter color information if required

-    The South Missourian News
1.    Select Publication AW02
2.    Select the insertion date(s)
3.    In the Product field, select LOCL
4.    In the Section field, select ASEC (A Section)
5.    Enter the Column and Height information, or select an Ad Size
6.    Enter color information if required

-    Villager Journal
1.    Select Publication AW03
2.    Select the insertion date(s)
3.    In the Product field, select LOCL
4.    In the Section field, select ASEC (A Section)
5.    Enter the Column and Height information, or select an Ad Size
6.    Enter color information if required

-    The News / The South Missourian News Combination (B Section)
1.    Under Combos, select Area Wide Media News-SMN Combo (N02)
2.    Select the insertion dates for each publication
3.    In the Product field, select LOCL
4.    In the Section field, select BSEC
5.    Enter the ad dimensions and any color information

-    The News / The South Missourian News A Section
1.    Under Combos, select Area Wide Media News-SMN Combo (N02)
2.    Select the insertion dates for each publication
3.    In the Product field, select LOCL
4.    In the Section field, select ASEC
5.    Enter the ad dimensions and any color information

-    Villager Journal / The News Combination
1.    Under Combos, select Area Wide Media VJ-News Combo (N03)
2.    Select the insertion dates for each publication
3.    In the Product field, select LOCL
4.    In the Section field, select ASEC
5.    Enter the ad dimensions and any color information

-    Church Directory (All Publications)
1.    Select Publication AW01, AW02, or AW03
2.    Select the insertion date(s)
3.    In the Product field, select LOCL
4.    In the Section field, select CHUR
5.    In the Ad Size field, select CDLIST if the client is a church, or CDBUS if the client is a business.

-    Miscellaneous Tabloids (i.e. 4H, Fulton County Hospital, etc.)
1.    Select Publication AW07
2.    Select the insertion date(s)
3.    In the Product field, select LOCL
4.    In the Section field, select MAIN
5.    Click on the Search icon adjacent to the Ad Size field and make the appropriate selection.
6.    Enter color information if required.
7.    Under the Price heading, manually enter the ad price in the appropriate field.

-    Process Magazines (i.e. Escape, Her, Health & Medicine, etc.)
1.    Select Publication AW08
2.    Select the insertion date(s)
3.    In the Product field, select LOCL
4.    In the Section field, select MAIN
5.    Click on the Search icon adjacent to the Ad Size field and make the appropriate selection.
6.    Enter color information if required.

-    Business Card Directory
1.    Select Publication AW08
2.    Select the insertion date(s)
3.    In the Product field, select LOCL
4.    In the Section field, select MAIN
5.    In the Ad Size field, select BCD
6.    Enter color information if required.

CLASSIFIED DISPLAY (Display Ads Module)
-    The Marketplace
1.    Under Combos, select Area Wide Media Marketplace Combo (N01)
2.    Select the insertion dates for each publication
3.    In the Ad Type field, leave as R if under 5", or select 5IN if over 5"
4.    In the Product field, select CLDP
5.    In the Section field, select MARK
6.    In the Class. field, select a classification
7.    Enter the ad dimensions and any color information

-    Villager Journal
1.    Select Publication AW03
2.    Select the insertion date(s)
3.    In the Product field, select CLDP
4.    In the Section field, select CLAS
5.    In the Class. field, select a classification
6.    Enter the ad dimensions and any color information

-    Villager Journal Pickup from The Marketplace
1.    Select Publication AW03
2.    Select the insertion date(s)
3.    In the Ad Type field, select Pick-Up Rate LOCL/CLDP (PU)
4.    In the Product field, select CLDP
5.    In the Section field, select CLAS
6.    In the Class. field, select a classification
7.    Enter the ad dimensions and any color information

-    Legal Ads (All Publications)
1.    Select Publication AW01, AW02, or AW03
2.    Select the insertion date(s)
3.    In the Product field, select LEGL
4.    In the Section field, select CLAS
5.    In the Class. Field, select classification 0999
6.    Enter the ad dimensions

PREPRINT INSERT SCHEDULING (Display Ads Module)
-    All Area Wide Media Publications
1.    Select Publication AW01, AW02, AW03, AW04, or AW05
2.    Select the insertion date(s)
3.    In the Product field, select INSE
4.    In the Section field, select PPST (Preprint – Standard)
5.    In the Size field, select from the available preprint sizes
6.    Under the Price heading, enter the number of inserts in the Nb. Inserts field