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3.3. Display Ad Types

2IS – 2 Issues: I Do
3IS – 3 Issues: The Best Years (TBY), Business Today
4IS – 4 Issues: She
6IS – 6 Issues: TBY, Business Today, Tipoff, Coupon Connection, Homes, SEM jr.
12IS – 12 Issues: TBY, Business Today, Tipoff, Coupon Connection, SEM jr.
13IS – 13 Issues: Homes
3CND – 3 Consecutive Days: SEM Classified Display Bulk and Frequency Contracts
NA4D – National 4 Consecutive Days (Sun-Wed): SEM $19.80
NA7D – National 7 Consecutive Days: SEM $9.52
NA30 – National 30 Consecutive Days: SEM $13.24
NASW – National Sunday & Wednesday: SEM $22.94
AGEN – Agency Open Rate: SEM $17.34(Daily), $22.26(Wed), $22.26(Sun)
AG4D –  Agency 4 Consecutive Days (Sun-Wed): SEM $15.60
AG7D –  Agency 7 Consecutive Days: SEM $10.70
AG30 –  Agency 30 Consecutive Days: SEM $7.70
AGSW – Agency Sunday & Wednesday: SEM $22.94
7DR – 7 Day Rate: SEM Classified Display $9.50
14DR – 14 Day Rate: SEM Classified Display $9.00
21DR – 21 Day Rate: SEM Classified Display $8.40
30DR – 30 Day Rate: SEM Classified Display $7.20
4CWK – 4 Consecutive Weeks: SCS Local, Classified Display $4.20
6CWK – 6 Consecutive Weeks: DS Local Display $5.70
8CWK – 8 Consecutive Weeks:
•    SCS Local, Classified Display $4.00
•    BP Local, Classified Display $3.75
13CWK – 13 Consecutive Weeks:
•    DS Local Display $5.19
•    BP Local, Classified Display $3.55
26CWK – 26 Consecutive Weeks: DS Local Display $4.71
52CWK – 52 Consecutive Weeks:
•    DS Local Display $4.29
•    SCS Local, Classified Display $3.70
•    BP Local, Classified Display $3.30
SW1 – Sunday/ Wednesday + 1: SEM Classified Display Bulk and Frequency Contracts
R – Regular Advertising
NP – Nonprofit Rate
CD – Church Directory: SEM Church Directory, $4.00
BOGO – DS Buy One Get One:
BPBR – BP Special Bulk Rate: Local and Classified Display, $3.19
COMM – Commemorative Ads: SEM $5.00
DSFP – DS Front Page
DSSD – DS Service Directory
SAP –  BP School Activity Page
SD3 – SEM Service Directory 3 Month: SEM Classified Display $5.30
SD6 – SEM Service Directory 6 Month: SEM Classified Display $4.88
SD12 – SEM Service Directory 12 Month: SEM Classified Display $4.18
REAL – Realtor Rates:
•    SEM Classified Display, $5.13
•    Homes $50 ½ page, $90 full page
REBR – Real Estate Broker Rate: Homes $105 ½ page, $180 full page + $220 position
SHOW – Showcase Package:
•    SEM Classified Display, $119 (2x3/3x4)
•    Homes $80 full page
VSA7 – VIP Silver Additions 07: SEM $9.70(Daily), $16.10(Wed), $16.50(Sun)
VSA8 – VIP Silver Additions 08: SEM $10.15(Daily), $16.74(Wed), $17.16(Sun)
VGA7 – VIP Gold Additions 07: SEM $8.70(Daily), $15.52(Wed), $15.92(Sun)
VGA8 – VIP Gold Additions 08: SEM $9.05(Daily), $16.14(Wed), $16.56(Sun)
VPA7 – VIP Platinum Additions 07: SEM $8.50(Daily), $14.80(Wed), $15.18(Sun)
VPA8 – VIP Platinum Additions 08: SEM $8.80(Daily), $14.80(Wed), $15.18(Sun)